Richard D Waters
Biographic Data
| ID | 4176113 |
|---|---|
| NAME | Richard D Waters |
| GIVEN NAMES | Richard D |
| FAMILY NAME | Waters |
| SIGNATURE | WATERS R D |
| AFFILIATIONS | University of San Francisco |
| ORCID | 0000-0001-7893-6763 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 36 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 3 |
Media Relations Strategies of Philanthropic Foundations
Given their role in funding programs and services provided by nonprofit organizations, foundations have a critical role as advocates for social change. However, grant money is by itself not enough to create that change. Agenda-setting theory highlights the critical role of organizations in bringing change issues to the attention of the media and, therefore, the public. This article uses content analysis to compare two sets of a random sample of n…
An Analysis of Discussions on Academic Dishonesty in Journalism & Mass Communication Educator , Volumes 1 Through 74
Research has shown that professionals who act unethically in the workplace likely have an academic background with academic dishonesty violations. Given that understanding and teaching academic honesty behaviors are critical to best prepare future media professionals, this research examines discussions of academic dishonesty in Journalism & Mass Communication Educator’s ( JMCE) 74 volumes to understand what topics emerge as guiding the discussion…
Media Catching
A form of strategic mediatization, media catching is the reversal of the traditional public relations process of pitching story ideas to journalists using press releases, feature pitch letters, and other techniques. In media catching, journalists working on specific stories reach out to large numbers of public relations practitioners using a variety of technologically aided services with queries for specific information. Using quantitative and qu…
Edu-diversity
AdvocatingForChange
Social media continues to change how advocacy organizations mobilize, educate, and connect with their constituents. One of the most unique yet understudied tools available on social media platforms is the hashtag. Little research exists on how social work and advocacy organizations use hashtags, much less on how such use can be effective. This study examines the hashtag use by 105 constituent members of the National Health Council, a national US-…
What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages
Although public relations scholarship has often discussed the possibilities of dialogue and engagement using social media, research has not truly explored this dynamic. Instead, research on social media platforms has focused on measuring the content and structure of organizational profiles. This study seeks to enhance the field's discussion about social media engagement by determining what organizational content individual stakeholders prefer on …
Public Relations in the Nonprofit Sector
PART I: Strategic Management of Nonprofit Organizations 1. A Fractured Glass Ceiling in Fundraising? Examining the Careers of Minority Healthcare Fundraisers Using Role Theory Natalie T. J. Tindall, Richard D. Waters, and Kathleen S. Kelly 2. Relying on Divine Intervention? An Analysis of Church Crisis Management Plans Hilary Fussell Sisco, Randi Plake, and Erik L. Collins 3. PR Capacity on Nonprofit Boards Timothy Penning 4. The Billion-Dollar Q…
Engaging stakeholders through Twitter
Exploring the Impact of Culture in the Social Media Sphere
Through a content analysis of 225 nonprofit organizations’ Facebook profiles, the current study examines the impact of cultural orientation when it comes to American, Chinese, and Turkish nonprofit organizations’ behavior and communication patterns in the social media sphere. Specifically, the research explored how organizations disclose information about themselves and those managing their Facebook presence, promoting organizational news and acc…
Examining how industries engage the media
Purpose The purpose of this paper is to examine how Kent and Taylor's dialogic features are used by agricultural associations in the USA and Germany to engage media. Design/methodology/approach A content analysis of 51 American Farm Bureau Federation and 18 Deutscher Bauernverband web sites was conducted to evaluate the incorporation of the principles of ease of interface, usefulness, dialogic loop, conservation of visitors, and generation of ret…
Tweet, tweet, tweet
Squawking, tweeting, cooing, and hooting
Twitter is rapidly gaining attention from strategic communicators for its ability to enhance communication campaigns. Whether using the site to augment word‐of‐mouth marketing campaigns or engage in conversations with stakeholders, Twitter has become the leading online social media outlet for marketing and public relations efforts. However, despite the service's ability to provide a forum for interacting with stakeholders, the site primarily bega…
Engaging stakeholders through social networking
Squawking, tweeting, cooing, and hooting
Twitter is rapidly gaining attention from strategic communicators for its ability to enhance communication campaigns. Whether using the site to augment word‐of‐mouth marketing campaigns or engage in conversations with stakeholders, Twitter has become the leading online social media outlet for marketing and public relations efforts. However, despite the service's ability to provide a forum for interacting with stakeholders, the site primarily bega…
AdvocatingForChange
Social media continues to change how advocacy organizations mobilize, educate, and connect with their constituents. One of the most unique yet understudied tools available on social media platforms is the hashtag. Little research exists on how social work and advocacy organizations use hashtags, much less on how such use can be effective. This study examines the hashtag use by 105 constituent members of the National Health Council, a national US-…
Media Catching
A form of strategic mediatization, media catching is the reversal of the traditional public relations process of pitching story ideas to journalists using press releases, feature pitch letters, and other techniques. In media catching, journalists working on specific stories reach out to large numbers of public relations practitioners using a variety of technologically aided services with queries for specific information. Using quantitative and qu…
Examining how industries engage the media
Purpose The purpose of this paper is to examine how Kent and Taylor's dialogic features are used by agricultural associations in the USA and Germany to engage media. Design/methodology/approach A content analysis of 51 American Farm Bureau Federation and 18 Deutscher Bauernverband web sites was conducted to evaluate the incorporation of the principles of ease of interface, usefulness, dialogic loop, conservation of visitors, and generation of ret…
Engaging stakeholders through social networking
Tweet, tweet, tweet
Squawking, tweeting, cooing, and hooting
Twitter is rapidly gaining attention from strategic communicators for its ability to enhance communication campaigns. Whether using the site to augment word‐of‐mouth marketing campaigns or engage in conversations with stakeholders, Twitter has become the leading online social media outlet for marketing and public relations efforts. However, despite the service's ability to provide a forum for interacting with stakeholders, the site primarily bega…
Engaging stakeholders through Twitter
Exploring the Impact of Culture in the Social Media Sphere
Through a content analysis of 225 nonprofit organizations’ Facebook profiles, the current study examines the impact of cultural orientation when it comes to American, Chinese, and Turkish nonprofit organizations’ behavior and communication patterns in the social media sphere. Specifically, the research explored how organizations disclose information about themselves and those managing their Facebook presence, promoting organizational news and acc…
Examining how industries engage the media
Purpose The purpose of this paper is to examine how Kent and Taylor's dialogic features are used by agricultural associations in the USA and Germany to engage media. Design/methodology/approach A content analysis of 51 American Farm Bureau Federation and 18 Deutscher Bauernverband web sites was conducted to evaluate the incorporation of the principles of ease of interface, usefulness, dialogic loop, conservation of visitors, and generation of ret…
What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations’ Informational, Promotional, and Community-Building Messages
Although public relations scholarship has often discussed the possibilities of dialogue and engagement using social media, research has not truly explored this dynamic. Instead, research on social media platforms has focused on measuring the content and structure of organizational profiles. This study seeks to enhance the field's discussion about social media engagement by determining what organizational content individual stakeholders prefer on …
Public Relations in the Nonprofit Sector
PART I: Strategic Management of Nonprofit Organizations 1. A Fractured Glass Ceiling in Fundraising? Examining the Careers of Minority Healthcare Fundraisers Using Role Theory Natalie T. J. Tindall, Richard D. Waters, and Kathleen S. Kelly 2. Relying on Divine Intervention? An Analysis of Church Crisis Management Plans Hilary Fussell Sisco, Randi Plake, and Erik L. Collins 3. PR Capacity on Nonprofit Boards Timothy Penning 4. The Billion-Dollar Q…
AdvocatingForChange
Social media continues to change how advocacy organizations mobilize, educate, and connect with their constituents. One of the most unique yet understudied tools available on social media platforms is the hashtag. Little research exists on how social work and advocacy organizations use hashtags, much less on how such use can be effective. This study examines the hashtag use by 105 constituent members of the National Health Council, a national US-…
Media Catching
A form of strategic mediatization, media catching is the reversal of the traditional public relations process of pitching story ideas to journalists using press releases, feature pitch letters, and other techniques. In media catching, journalists working on specific stories reach out to large numbers of public relations practitioners using a variety of technologically aided services with queries for specific information. Using quantitative and qu…
Edu-diversity
An Analysis of Discussions on Academic Dishonesty in Journalism & Mass Communication Educator , Volumes 1 Through 74
Research has shown that professionals who act unethically in the workplace likely have an academic background with academic dishonesty violations. Given that understanding and teaching academic honesty behaviors are critical to best prepare future media professionals, this research examines discussions of academic dishonesty in Journalism & Mass Communication Educator’s ( JMCE) 74 volumes to understand what topics emerge as guiding the discussion…
Media Relations Strategies of Philanthropic Foundations
Given their role in funding programs and services provided by nonprofit organizations, foundations have a critical role as advocates for social change. However, grant money is by itself not enough to create that change. Agenda-setting theory highlights the critical role of organizations in bringing change issues to the attention of the media and, therefore, the public. This article uses content analysis to compare two sets of a random sample of n…
Political science (12 works) · Public relations (12 works) · Sociology (10 works) · Public Relations and Crisis Communication (9 works) · Social media (9 works) · Business (7 works) · Nonprofit Sector and Volunteering (6 works) · Social Media and Politics (6 works) · Computer Science (4 works) · Content analysis (4 works)