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Rita Sepúlveda

Biographic Data

ID4185696
NAMERita Sepúlveda
GIVEN NAMESRita
FAMILY NAMESepúlveda
SIGNATURESEPÚLVEDA R
AFFILIATIONSIscte – Instituto Universitário de Lisboa
ORCID0000-0003-4348-5637
VERIFIEDYes
TOTAL WORKS14
TOTAL CITATIONS2
AUTHOR COUNT14
EDITOR COUNT0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX1
  • From Brussels to the "for you" page

    Open Access•Sofia Ferro-Santos, Rita Sepúlveda•ARTICLE•Revista de Comunicacion•2026

    Purpose. This study examines how Members of the European Parliament (MEPs) adopt and use TikTok with two research goals: identifying the determinants of adoption and analyzing platform use during the common campaign period of the 2024 European elections. Methodology. The dataset includes 719 MEPs from the 10th Parliamentary Term, coded for demographic, political, and social media variables. From this, 374 MEPs were found to have adopted TikTok. A…

  • Leveling up

    Open Access•Veronica Valente, Rita Sepúlveda et al.•ARTICLE•New Media & Society•2026•References: 37

    Dating apps employ gamified structures (e.g., swipes, likes, matches) that reshape dating scripts by blending game-like elements into social interactions. This study explores users’ conceptualization of gamification, its impact on experiences, and dating scripts. Thirty-one semi-structured interviews (17 cisgender women, 14 cisgender men) were conducted in Portugal. Participants were current and former users with different sexual orientations and…

  • Instagram and #Wellness

    Open Access•Ana Marta M Flores, Rita Sepúlveda•ARTICLE•Media and Communication•2025

    The concept of “wellness” and its associated representations have become key aspects of modern culture, with social media platforms like Instagram playing a significant role. Not only do these platforms serve as spaces for the public expression of wellness-related topics, but they also influence public perceptions. This becomes particularly meaningful when these expressions are linked to gender. Our research explores how wellness and gender are d…

  • From lifestyle to commodity

    Rita Sepúlveda, Ana Marta M Flores et al.•ARTICLE•Catalan Journal of Communication…•2025•References: 6

    This article takes an approach to theorizing the role of Instagram and its users in producing and circulating wellness-related content. We analyse 1500 Instagram posts containing the hashtag #Wellness to identify and describe how Instagram users communicate with their audience through associated performances. The qualitative thematic analysis conducted in our study disclosed multiple dimensions of wellness, encompassing themes related to health c…

  • Unmatching Dating Apps

    Open Access•Rita Sepúlveda•ARTICLE•Palabra Clave•2024

    This work explores the motives for online daters to disconnect from dating apps. It draws on two studies: Study 1, an online survey (n = 349) aimed at (past) online dating users (44.7 % female, 91 % heterosexuals), and Study 2, a qualitative one based on semi-structured interviews (n = 20) with (past) online dating users aged 21–45. Quantitative analysis was carried out on survey results to obtain frequencies, and a thematic analysis was applied …

  • This is me! Neural correlates of self-recognition in 6- to 8-month-old infants

    Open Access•Silvia Rigato, Rita Sepúlveda et al.•ARTICLE•Child Development•2024

    Historically, evidence of self-recognition in development has been associated with the “rouge test”; however, this has been often criticized for providing a reductionist picture of self-conscious behavior. With two event-related potential (ERP) experiments, this study investigated the origin of self-recognition. Six- to eight-month-old infants (42 males and 35 females, predominately White, tested in the UK in 2022–2023) were presented with images…

  • Depicting #fatherhood involvement on Instagram

    Open Access•Eva Diniz, Rita Sepúlveda•ARTICLE•Communication & Society•2022•Cited by: 1•References: 15

    This article aims to analyze how fatherhood is performed on Instagram by examining the domains of involvement. Parental roles and behaviors have changed in the last years and are currently a relevant social and scientific topic. The way that fatherhood is performed is also a frequent subject on social media, spreading the ideal of a new fatherhood and portraying the father as committed to childcare duties. The hashtag “fatherhood” was used to ide…

  • WhatsApp and audio misinformation during the Covid-19 pandemic

    Open Access•Gustavo Cardoso, Rita Sepúlveda et al.•ARTICLE•El Profesional de la Informacion•2022•References: 4

    Given user choices and the commercial offerings of internet providers, WhatsApp has increasingly become established as a new standard for communication by audio, image, and text. This paper explores the role of misinformation during the Covid-19 pandemic by using content disseminated through WhatsApp, thereby making three main contributions: a discussion about the potential shift toward nontextual and nonvisual forms of misinformation; the new so…

  • Online dating em tempos de Covid-19

    Open Access•Rita Sepúlveda, Miguel Crespo et al.•ARTICLE•Observatorio (OBS•2021

    As plataformas de online dating, que progressivamente se têm multiplicado e migrado do formato website para o de aplicação móvel e crescido em número de utilizadores, oferecem uma crescente variedade e multiplicidade de formas de socialização, que se desdobra, tipicamente, em três etapas: construção de perfil, correspondência com outros utilizadores e descoberta. Mesmo que os seus utilizadores procurem mais do que relacionamentos ou sexo, a pande…

  • Dinâmicas de circulação de conteúdo (des)informativo sobre a Covid-19 no WhatsApp, nos media e nas redes sociais online

    Open Access•Jose Moreno, Inês Narciso et al.•ARTICLE•Observatorio (OBS•2021

    A pandemia provocada pela COVID-19 trouxe para um lugar de destaque a desinformação em saúde, quer ao nível direto do seu impacto e à perda de vidas humanas, quer na consciencialização das populações acerca da sua existência e da sua perigosidade. Um ano transcorrido, analisam-se comparativamente dois momentos distintos com divulgação viral de conteúdo desinformativo relacionado com a COVID-19 em Portugal: um no início da pandemia, em março de 20…

  • Engagement e conteúdo em vídeos sobre a aplicação de online dating Tinder no YouTube

    Open Access•Rita Sepúlveda•ARTICLE•Palabra Clave•2021

    As soluções de online dating têm-se diversificado e crescido em número de utilizadores, potenciadas principalmente pelas aplicações móveis. Entre estas, a aplicação Tinder tem sido objeto de atenção pela imprensa generalista e de estudo pela academia, devido a um conjunto de características distintivas que têm levantado várias questões. Esta investigação propõe uma abordagem metodológica no sentido de compreender que narrativas relativas à aplica…

  • Article 13 on social media and news media

    Open Access•Jose Moreno, Rita Sepúlveda•ARTICLE•Communication & Society•2021•Cited by: 1•References: 16

    The former Article 13 (now Article 17) of the European directive on copyright and the internet (Directive EC2019/790) has been under negotiations since 2016 and was finally approved in 2019. In Portugal, however, the issue was mostly absent from public scrutiny and debate until November 2018. In that month, the issue arose to a prominent level, both in news media and in social media, following a wave of alerts issued by various young youtubers, i…

  • Plataformas de online dating

    Open Access•Rita Sepúlveda, Joana Vieira et al.•ARTICLE•Observatorio (OBS•2020

    Entre o conjunto de aplicações disponíveis para smartphones as específicas de online dating têm sido alvo de atenção por parte da imprensa e da academia. Porém, este interesse não se traduziu numa tentativa de descrição e problematização de comportamentos no âmbito da domesticação das mesmas. Face a esta lacuna, este estudo tem como objetivo identificar e caracterizar padrões de uso em função da fase de incorporação e concluir face à integração d…

  • Motivações para o uso de aplicações de online dating no contexto português

    Open Access•Rita Sepúlveda, Joana Vieira•ARTICLE•Análise Social•2020

    This article aims to contribute to the discussion on the use of online dating solutions, concretely in the context of the motivations that lead to this use, focusing on the turning points along users’ life trajectories. A qualitative methodology was applied, and 27 semi structured interviews take place with Portuguese users of online dating app Tinder. The present research provides evidence regarding the contextualization of motivations. Among th…

  • Depicting #fatherhood involvement on Instagram

    Open Access•Eva Diniz, Rita Sepúlveda•ARTICLE•Communication & Society•2022•Cited by: 1•References: 15

    This article aims to analyze how fatherhood is performed on Instagram by examining the domains of involvement. Parental roles and behaviors have changed in the last years and are currently a relevant social and scientific topic. The way that fatherhood is performed is also a frequent subject on social media, spreading the ideal of a new fatherhood and portraying the father as committed to childcare duties. The hashtag “fatherhood” was used to ide…

  • Article 13 on social media and news media

    Open Access•Jose Moreno, Rita Sepúlveda•ARTICLE•Communication & Society•2021•Cited by: 1•References: 16

    The former Article 13 (now Article 17) of the European directive on copyright and the internet (Directive EC2019/790) has been under negotiations since 2016 and was finally approved in 2019. In Portugal, however, the issue was mostly absent from public scrutiny and debate until November 2018. In that month, the issue arose to a prominent level, both in news media and in social media, following a wave of alerts issued by various young youtubers, i…

  • Plataformas de online dating

    Open Access•Rita Sepúlveda, Joana Vieira et al.•ARTICLE•Observatorio (OBS•2020

    Entre o conjunto de aplicações disponíveis para smartphones as específicas de online dating têm sido alvo de atenção por parte da imprensa e da academia. Porém, este interesse não se traduziu numa tentativa de descrição e problematização de comportamentos no âmbito da domesticação das mesmas. Face a esta lacuna, este estudo tem como objetivo identificar e caracterizar padrões de uso em função da fase de incorporação e concluir face à integração d…

  • Motivações para o uso de aplicações de online dating no contexto português

    Open Access•Rita Sepúlveda, Joana Vieira•ARTICLE•Análise Social•2020

    This article aims to contribute to the discussion on the use of online dating solutions, concretely in the context of the motivations that lead to this use, focusing on the turning points along users’ life trajectories. A qualitative methodology was applied, and 27 semi structured interviews take place with Portuguese users of online dating app Tinder. The present research provides evidence regarding the contextualization of motivations. Among th…

  • Online dating em tempos de Covid-19

    Open Access•Rita Sepúlveda, Miguel Crespo et al.•ARTICLE•Observatorio (OBS•2021

    As plataformas de online dating, que progressivamente se têm multiplicado e migrado do formato website para o de aplicação móvel e crescido em número de utilizadores, oferecem uma crescente variedade e multiplicidade de formas de socialização, que se desdobra, tipicamente, em três etapas: construção de perfil, correspondência com outros utilizadores e descoberta. Mesmo que os seus utilizadores procurem mais do que relacionamentos ou sexo, a pande…

  • Dinâmicas de circulação de conteúdo (des)informativo sobre a Covid-19 no WhatsApp, nos media e nas redes sociais online

    Open Access•Jose Moreno, Inês Narciso et al.•ARTICLE•Observatorio (OBS•2021

    A pandemia provocada pela COVID-19 trouxe para um lugar de destaque a desinformação em saúde, quer ao nível direto do seu impacto e à perda de vidas humanas, quer na consciencialização das populações acerca da sua existência e da sua perigosidade. Um ano transcorrido, analisam-se comparativamente dois momentos distintos com divulgação viral de conteúdo desinformativo relacionado com a COVID-19 em Portugal: um no início da pandemia, em março de 20…

  • Engagement e conteúdo em vídeos sobre a aplicação de online dating Tinder no YouTube

    Open Access•Rita Sepúlveda•ARTICLE•Palabra Clave•2021

    As soluções de online dating têm-se diversificado e crescido em número de utilizadores, potenciadas principalmente pelas aplicações móveis. Entre estas, a aplicação Tinder tem sido objeto de atenção pela imprensa generalista e de estudo pela academia, devido a um conjunto de características distintivas que têm levantado várias questões. Esta investigação propõe uma abordagem metodológica no sentido de compreender que narrativas relativas à aplica…

  • Article 13 on social media and news media

    Open Access•Jose Moreno, Rita Sepúlveda•ARTICLE•Communication & Society•2021•Cited by: 1•References: 16

    The former Article 13 (now Article 17) of the European directive on copyright and the internet (Directive EC2019/790) has been under negotiations since 2016 and was finally approved in 2019. In Portugal, however, the issue was mostly absent from public scrutiny and debate until November 2018. In that month, the issue arose to a prominent level, both in news media and in social media, following a wave of alerts issued by various young youtubers, i…

  • Depicting #fatherhood involvement on Instagram

    Open Access•Eva Diniz, Rita Sepúlveda•ARTICLE•Communication & Society•2022•Cited by: 1•References: 15

    This article aims to analyze how fatherhood is performed on Instagram by examining the domains of involvement. Parental roles and behaviors have changed in the last years and are currently a relevant social and scientific topic. The way that fatherhood is performed is also a frequent subject on social media, spreading the ideal of a new fatherhood and portraying the father as committed to childcare duties. The hashtag “fatherhood” was used to ide…

  • WhatsApp and audio misinformation during the Covid-19 pandemic

    Open Access•Gustavo Cardoso, Rita Sepúlveda et al.•ARTICLE•El Profesional de la Informacion•2022•References: 4

    Given user choices and the commercial offerings of internet providers, WhatsApp has increasingly become established as a new standard for communication by audio, image, and text. This paper explores the role of misinformation during the Covid-19 pandemic by using content disseminated through WhatsApp, thereby making three main contributions: a discussion about the potential shift toward nontextual and nonvisual forms of misinformation; the new so…

  • Unmatching Dating Apps

    Open Access•Rita Sepúlveda•ARTICLE•Palabra Clave•2024

    This work explores the motives for online daters to disconnect from dating apps. It draws on two studies: Study 1, an online survey (n = 349) aimed at (past) online dating users (44.7 % female, 91 % heterosexuals), and Study 2, a qualitative one based on semi-structured interviews (n = 20) with (past) online dating users aged 21–45. Quantitative analysis was carried out on survey results to obtain frequencies, and a thematic analysis was applied …

  • This is me! Neural correlates of self-recognition in 6- to 8-month-old infants

    Open Access•Silvia Rigato, Rita Sepúlveda et al.•ARTICLE•Child Development•2024

    Historically, evidence of self-recognition in development has been associated with the “rouge test”; however, this has been often criticized for providing a reductionist picture of self-conscious behavior. With two event-related potential (ERP) experiments, this study investigated the origin of self-recognition. Six- to eight-month-old infants (42 males and 35 females, predominately White, tested in the UK in 2022–2023) were presented with images…

  • Instagram and #Wellness

    Open Access•Ana Marta M Flores, Rita Sepúlveda•ARTICLE•Media and Communication•2025

    The concept of “wellness” and its associated representations have become key aspects of modern culture, with social media platforms like Instagram playing a significant role. Not only do these platforms serve as spaces for the public expression of wellness-related topics, but they also influence public perceptions. This becomes particularly meaningful when these expressions are linked to gender. Our research explores how wellness and gender are d…

  • From lifestyle to commodity

    Rita Sepúlveda, Ana Marta M Flores et al.•ARTICLE•Catalan Journal of Communication…•2025•References: 6

    This article takes an approach to theorizing the role of Instagram and its users in producing and circulating wellness-related content. We analyse 1500 Instagram posts containing the hashtag #Wellness to identify and describe how Instagram users communicate with their audience through associated performances. The qualitative thematic analysis conducted in our study disclosed multiple dimensions of wellness, encompassing themes related to health c…

  • From Brussels to the "for you" page

    Open Access•Sofia Ferro-Santos, Rita Sepúlveda•ARTICLE•Revista de Comunicacion•2026

    Purpose. This study examines how Members of the European Parliament (MEPs) adopt and use TikTok with two research goals: identifying the determinants of adoption and analyzing platform use during the common campaign period of the 2024 European elections. Methodology. The dataset includes 719 MEPs from the 10th Parliamentary Term, coded for demographic, political, and social media variables. From this, 374 MEPs were found to have adopted TikTok. A…

  • Leveling up

    Open Access•Veronica Valente, Rita Sepúlveda et al.•ARTICLE•New Media & Society•2026•References: 37

    Dating apps employ gamified structures (e.g., swipes, likes, matches) that reshape dating scripts by blending game-like elements into social interactions. This study explores users’ conceptualization of gamification, its impact on experiences, and dating scripts. Thirty-one semi-structured interviews (17 cisgender women, 14 cisgender men) were conducted in Portugal. Participants were current and former users with different sexual orientations and…

Psychology (6 works) · Sociology (6 works) · Computer Science (5 works) · Impact of Technology on Adolescents (5 works) · Philosophy (5 works) · Political science (5 works) · Humanities (4 works) · Internet privacy (4 works) · Business (3 works) · Gender, Feminism, and Media (3 works)

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