Zienab Shoieb
Biographic Data
| ID | 4187233 |
|---|---|
| NAME | Zienab Shoieb |
| GIVEN NAMES | Zienab |
| FAMILY NAME | Shoieb |
| SIGNATURE | SHOIEB Z |
| AFFILIATIONS | University of Tennessee at Knoxville |
| ORCID | 0009-0005-6917-6973 |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
“It’s Not Just the Headscarf”: Unveiling the Identity Frames of U.S. American Gen Z Hijabis
Message Strategies in Military Recruitment Advertising: A Research Note
This study investigates message strategies used in U.S. military commercials using Taylor's six-segment strategy wheel. A content analysis of 125 military television commercials reveals that (1) majority of military commercials employed transformational strategy rather than informational strategy; (2) military commercials only used high involvement message strategies (i.e., ration, ego, and social) and no acute need, routine, and sensory commerci…
Message Strategies in Military Recruitment Advertising: A Research Note
This study investigates message strategies used in U.S. military commercials using Taylor's six-segment strategy wheel. A content analysis of 125 military television commercials reveals that (1) majority of military commercials employed transformational strategy rather than informational strategy; (2) military commercials only used high involvement message strategies (i.e., ration, ego, and social) and no acute need, routine, and sensory commerci…
Message Strategies in Military Recruitment Advertising: A Research Note
This study investigates message strategies used in U.S. military commercials using Taylor's six-segment strategy wheel. A content analysis of 125 military television commercials reveals that (1) majority of military commercials employed transformational strategy rather than informational strategy; (2) military commercials only used high involvement message strategies (i.e., ration, ego, and social) and no acute need, routine, and sensory commerci…
“It’s Not Just the Headscarf”: Unveiling the Identity Frames of U.S. American Gen Z Hijabis
Advertising (1 works) · Business (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Customer Service Quality and Loyalty (1 works) · Discourse analysis (1 works) · Gender, Feminism, and Media (1 works) · Marketing and Advertising Strategies (1 works) · Music History and Culture (1 works) · Narrative (1 works) · Nostalgia and Consumer Behavior (1 works)