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Derek D Reed

Biographic Data

ID4188293
NAMEDerek D Reed
GIVEN NAMESDerek D
FAMILY NAMEReed
SIGNATUREREED D D
AFFILIATIONSUniversity of Kansas
ORCID0000-0002-5854-3425
VERIFIEDYes
TOTAL WORKS17
TOTAL CITATIONS23
AUTHOR COUNT17
EDITOR COUNT0
FIRST PUBLICATION YEAR2014
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Behavioral Economic Analysis of Framing Effects on Residential Safe Room Demand

    Madison E Graham, Brett W Gelino et al.•ARTICLE•Natural Hazards Review•2026

    Tornadoes cause widespread financial and infrastructural damages and pose a hazard to human well-being. Much of the US Midwest and Southeast endure tornadic events and potentially tornadic storms annually, yet in-house safe rooms and publicly accessible shelters remain quite limited creating avoidable risk. The purpose of this study was to use a simulated operant behavioral economic framework to model how reimbursement and warning-text language p…

  • The Effect of Price on the Behavioural Economic Substitutability of Non‐Alcoholic and Alcoholic Beverages

    Open Access•Samuel F Acuff, Justin C Strickland et al.•ARTICLE•Drug and Alcohol Review•2026

  • Evaluating contributions of progressive ratio analysis to economic metrics of demand

    Open Access•Joseph M Lambert, Maria A Osina et al.•ARTICLE•Journal of the Experimental…•2026•References: 56

    Progressive ratio analysis (PRA) has been used to quantify the relative reinforcer efficacy of various programmed consequences across basic and applied research paradigms. It has also been used as an alternative methodology for demand‐curve analysis. In this study, we enrolled 96 consenting adults with disabilities to participate in a translational controlled consecutive case series. Specifically, we compensated participants for using an arbitrar…

  • Projected alcohol demand in college students with heavy drinking

    Open Access•Rebecca Kurnellas, Cassie Sutton et al.•ARTICLE•Journal of the Experimental…•2025•References: 38

    Measures of the relative reinforcing value of alcohol (i.e., alcohol demand ) are associated with concurrent and future rates of alcohol use. Given that college‐age young adults may fail to predict escalation of substance use, the present project explores the novel construct of projected future demand by college students who engage in heavy drinking and whether it can predict future alcohol use. During an initial session, participants completed a…

  • Differences in reinforcers earned and unit price predictions

    Open Access•Robert S LeComte, Derek D Reed•ARTICLE•Journal of the Experimental…•2025•References: 41

    Research in behavioral economics and the experimental analysis of behavior have involved concurrent progressive ratios (PRs) to examine relative reinforcing efficacy and response allocation between competing alternatives. Despite their ubiquity in the literature, PRs are limited by a lack of generality outside the lab. Duration‐based schedules of reinforcement, particularly progressive durations (PDs), may address such limitations. Previous resea…

  • Shinybeez

    Open Access•Brent A Kaplan, Derek D Reed•ARTICLE•Journal of the Experimental…•2025•References: 58

    This article introduces shinybeez , a free and open‐source web application designed to streamline behavioral economic analyses of demand and discounting data. Although quantitative modeling of behavioral economic phenomena has increased in popularity and led to translational successes in clinical practice and policy, complex analyses have remained a barrier for many researchers and practitioners. The shinybeez application addresses this gap by pr…

  • Optimizing variables for contingency management among infant caregivers using a simulated purchase task

    Open Access•Jessica Day‐Watkins, Jason C Vladescu et al.•ARTICLE•Journal of the Experimental…•2025•References: 44

    Behavioral economics offers a framework for understanding choice making around public health concerns such as drug use and distracted driving. Such a framework could be beneficial to understanding caregiver choices related to arranging an infant sleep environment. Nonadherence to infant sleep safety guidelines provided by the American Academy of Pediatrics increases the risk of sleep‐related infant deaths. The present study adopted a willingness‐…

  • Operant demand and public health

    Open Access•Derek D Reed, Steven R Hursh et al.•ARTICLE•Journal of the Experimental…•2025•References: 62

    The authors declare no conflict of interest. Data sharing is not applicable to this article because no data sets were generated or analyzed to produce it

  • Substitutability of menthol cigarette alternatives

    Open Access•Andrea C Villanti, Alice Hinton et al.•ARTICLE•Tobacco Control•2023

    mRYOs were the most preferred MCA among the study products, but all MCAs were acceptable substitutes for UBMC using behavioural and economic measures in a short-term trial period. Trial registration number NCT04844762

  • A Behavioral Economic Analysis of Carbon-Neutral Home Energy Enrollment

    Open Access•Brett W Gelino, Brent A Kaplan et al.•ARTICLE•Behavior and Social Issues•2023•Cited by: 1•References: 55

  • Measuring the Dissemination Impact of Culturo-Behavioral Science

    Open Access•Brett W Gelino, Thomas S Critchfield et al.•ARTICLE•Behavior and Social Issues•2023•References: 85

  • Behavioral Economic Demand

    Open Access•Derek D Reed, Brett W Gelino et al.•ARTICLE•Policy Insights from the…•2022

    Consumers decide what to purchase, under conditions of constraint (e.g., commodity price). According to behavioral economic demand, commodity purchase task (CPT) can measure hypothetical decisions about purchases under varied simulated policy conditions (e.g., introduction of new cigarette taxes, happy hour drinking specials). These tasks permit rapid data collection without sacrificing methodological rigor or the validity of conclusions reached.…

  • Identifying substitute activities for alcohol consumption

    Sarah C Weinsztok, Derek D Reed et al.•ARTICLE•Addiction Research & Theory•2022

    Individuals with alcohol use disorder may excessively value alcohol reinforcement over other types of rewards and may seek out environments supportive of alcohol consumption despite negative consequences. Therefore, examining ways to increase engagement in substance-free activities may be useful in treating alcohol use disorder. Past research has focused on preference and frequency of engagement in alcohol-related versus alcohol-free activities. …

  • Going Green

    Open Access•Brett W Gelino, Tyler G Erath et al.•ARTICLE•Behavior and Social Issues•2021

  • Quantifying the Impact of Public Perceptions on Vaccine Acceptance Using Behavioral Economics

    Open Access•Steven R Hursh, Justin C Strickland et al.•ARTICLE•Frontiers in Public Health•2020

    This study was conducted to evaluate the impact of public perceptions of vaccine safety and efficacy on intent to seek COVID-19 vaccination using hypothetical vaccine acceptance scenarios. The behavioral economic methodology could be used to inform future public health vaccination campaigns designed to influence public perceptions and improve public acceptance of the vaccine. In June 2020, 534 respondents completed online validated behavioral eco…

  • A Behavioral Economic Approach to Green Consumerism

    Open Access•Brent A Kaplan, Brett W Gelino et al.•ARTICLE•Behavior and Social Issues•2018•Cited by: 4•References: 45

  • Robust relation between temporal discounting rates and body mass

    David P Jarmolowicz, J Bradley C Cherry et al.•ARTICLE•Appetite•2014•Cited by: 18•References: 30

  • Robust relation between temporal discounting rates and body mass

    David P Jarmolowicz, J Bradley C Cherry et al.•ARTICLE•Appetite•2014•Cited by: 18•References: 30

  • A Behavioral Economic Approach to Green Consumerism

    Open Access•Brent A Kaplan, Brett W Gelino et al.•ARTICLE•Behavior and Social Issues•2018•Cited by: 4•References: 45

  • A Behavioral Economic Analysis of Carbon-Neutral Home Energy Enrollment

    Open Access•Brett W Gelino, Brent A Kaplan et al.•ARTICLE•Behavior and Social Issues•2023•Cited by: 1•References: 55

  • Robust relation between temporal discounting rates and body mass

    David P Jarmolowicz, J Bradley C Cherry et al.•ARTICLE•Appetite•2014•Cited by: 18•References: 30

  • A Behavioral Economic Approach to Green Consumerism

    Open Access•Brent A Kaplan, Brett W Gelino et al.•ARTICLE•Behavior and Social Issues•2018•Cited by: 4•References: 45

  • Quantifying the Impact of Public Perceptions on Vaccine Acceptance Using Behavioral Economics

    Open Access•Steven R Hursh, Justin C Strickland et al.•ARTICLE•Frontiers in Public Health•2020

    This study was conducted to evaluate the impact of public perceptions of vaccine safety and efficacy on intent to seek COVID-19 vaccination using hypothetical vaccine acceptance scenarios. The behavioral economic methodology could be used to inform future public health vaccination campaigns designed to influence public perceptions and improve public acceptance of the vaccine. In June 2020, 534 respondents completed online validated behavioral eco…

  • Going Green

    Open Access•Brett W Gelino, Tyler G Erath et al.•ARTICLE•Behavior and Social Issues•2021

  • Behavioral Economic Demand

    Open Access•Derek D Reed, Brett W Gelino et al.•ARTICLE•Policy Insights from the…•2022

    Consumers decide what to purchase, under conditions of constraint (e.g., commodity price). According to behavioral economic demand, commodity purchase task (CPT) can measure hypothetical decisions about purchases under varied simulated policy conditions (e.g., introduction of new cigarette taxes, happy hour drinking specials). These tasks permit rapid data collection without sacrificing methodological rigor or the validity of conclusions reached.…

  • Identifying substitute activities for alcohol consumption

    Sarah C Weinsztok, Derek D Reed et al.•ARTICLE•Addiction Research & Theory•2022

    Individuals with alcohol use disorder may excessively value alcohol reinforcement over other types of rewards and may seek out environments supportive of alcohol consumption despite negative consequences. Therefore, examining ways to increase engagement in substance-free activities may be useful in treating alcohol use disorder. Past research has focused on preference and frequency of engagement in alcohol-related versus alcohol-free activities. …

  • Substitutability of menthol cigarette alternatives

    Open Access•Andrea C Villanti, Alice Hinton et al.•ARTICLE•Tobacco Control•2023

    mRYOs were the most preferred MCA among the study products, but all MCAs were acceptable substitutes for UBMC using behavioural and economic measures in a short-term trial period. Trial registration number NCT04844762

  • A Behavioral Economic Analysis of Carbon-Neutral Home Energy Enrollment

    Open Access•Brett W Gelino, Brent A Kaplan et al.•ARTICLE•Behavior and Social Issues•2023•Cited by: 1•References: 55

  • Measuring the Dissemination Impact of Culturo-Behavioral Science

    Open Access•Brett W Gelino, Thomas S Critchfield et al.•ARTICLE•Behavior and Social Issues•2023•References: 85

  • Projected alcohol demand in college students with heavy drinking

    Open Access•Rebecca Kurnellas, Cassie Sutton et al.•ARTICLE•Journal of the Experimental…•2025•References: 38

    Measures of the relative reinforcing value of alcohol (i.e., alcohol demand ) are associated with concurrent and future rates of alcohol use. Given that college‐age young adults may fail to predict escalation of substance use, the present project explores the novel construct of projected future demand by college students who engage in heavy drinking and whether it can predict future alcohol use. During an initial session, participants completed a…

  • Differences in reinforcers earned and unit price predictions

    Open Access•Robert S LeComte, Derek D Reed•ARTICLE•Journal of the Experimental…•2025•References: 41

    Research in behavioral economics and the experimental analysis of behavior have involved concurrent progressive ratios (PRs) to examine relative reinforcing efficacy and response allocation between competing alternatives. Despite their ubiquity in the literature, PRs are limited by a lack of generality outside the lab. Duration‐based schedules of reinforcement, particularly progressive durations (PDs), may address such limitations. Previous resea…

  • Shinybeez

    Open Access•Brent A Kaplan, Derek D Reed•ARTICLE•Journal of the Experimental…•2025•References: 58

    This article introduces shinybeez , a free and open‐source web application designed to streamline behavioral economic analyses of demand and discounting data. Although quantitative modeling of behavioral economic phenomena has increased in popularity and led to translational successes in clinical practice and policy, complex analyses have remained a barrier for many researchers and practitioners. The shinybeez application addresses this gap by pr…

  • Optimizing variables for contingency management among infant caregivers using a simulated purchase task

    Open Access•Jessica Day‐Watkins, Jason C Vladescu et al.•ARTICLE•Journal of the Experimental…•2025•References: 44

    Behavioral economics offers a framework for understanding choice making around public health concerns such as drug use and distracted driving. Such a framework could be beneficial to understanding caregiver choices related to arranging an infant sleep environment. Nonadherence to infant sleep safety guidelines provided by the American Academy of Pediatrics increases the risk of sleep‐related infant deaths. The present study adopted a willingness‐…

  • Operant demand and public health

    Open Access•Derek D Reed, Steven R Hursh et al.•ARTICLE•Journal of the Experimental…•2025•References: 62

    The authors declare no conflict of interest. Data sharing is not applicable to this article because no data sets were generated or analyzed to produce it

  • Behavioral Economic Analysis of Framing Effects on Residential Safe Room Demand

    Madison E Graham, Brett W Gelino et al.•ARTICLE•Natural Hazards Review•2026

    Tornadoes cause widespread financial and infrastructural damages and pose a hazard to human well-being. Much of the US Midwest and Southeast endure tornadic events and potentially tornadic storms annually, yet in-house safe rooms and publicly accessible shelters remain quite limited creating avoidable risk. The purpose of this study was to use a simulated operant behavioral economic framework to model how reimbursement and warning-text language p…

  • The Effect of Price on the Behavioural Economic Substitutability of Non‐Alcoholic and Alcoholic Beverages

    Open Access•Samuel F Acuff, Justin C Strickland et al.•ARTICLE•Drug and Alcohol Review•2026

  • Evaluating contributions of progressive ratio analysis to economic metrics of demand

    Open Access•Joseph M Lambert, Maria A Osina et al.•ARTICLE•Journal of the Experimental…•2026•References: 56

    Progressive ratio analysis (PRA) has been used to quantify the relative reinforcer efficacy of various programmed consequences across basic and applied research paradigms. It has also been used as an alternative methodology for demand‐curve analysis. In this study, we enrolled 96 consenting adults with disabilities to participate in a translational controlled consecutive case series. Specifically, we compensated participants for using an arbitrar…

Psychology (9 works) · Computer Science (8 works) · Medicine (6 works) · Behavioral Health and Interventions (5 works) · Economics (5 works) · Alcohol (3 works) · Behavioral and Psychological Studies (3 works) · Behavioral economics (3 works) · Decision-Making and Behavioral Economics (3 works) · Obesity, Physical Activity, Diet (3 works)

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