Paul Mukucha
Biographic Data
| ID | 4192185 |
|---|---|
| NAME | Paul Mukucha |
| GIVEN NAMES | Paul |
| FAMILY NAME | Mukucha |
| SIGNATURE | MUKUCHA P |
| AFFILIATIONS | Bindura University of Science Education |
| ORCID | 0000-0002-6264-6574 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 10 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Iatrophobia: A case of women who have undergone clinical breast examination procedures
Online purchase intentions of affluent women: Blending African beliefs, consumer vanity and luxury beauty products online purchase intentions
With the growing popularity of online shopping and the increasing demand for luxury beauty products, understanding the underlying cultural factors influencing consumer behaviour becomes crucial for marketers and researchers alike. This study aims to investigate the influence of African social axioms on affluent women’s consumer vanity and luxury beauty products online purchase intention in Zimbabwe. Data was collected from 400 affluent female res…
Understanding Public Health Promotion of Vaccination to Rural Communities: Integrating Human Values, Religiosity, Ubuntu and Trust in National Radio Advertisements
Public health promotion in rural communities is anchored on culture. This study examined the relations between culture constructs of conservation and self-transcendence values, religiosity and Ubuntu and consumer trust in national radio advertisements broadcasting public health messages. Data was collected from 399 rural consumers in Zimbabwe, who completed questionnaires. Analysis was done using structural equation modeling on AMOS. Structural r…
Featuring Women on Advertisements: Juxtaposing Afrocentric and Eurocentric Idealization of Body Size in Sub-Saharan Africa
The advertising industry makes use of models that are chosen primarily for their physical attractiveness. The study was done in Zimbabwe. Since the Zimbabwean society is progressively becoming cosmopolitan, there is now a mixture of acceptable idealization of body size: Afrocentric and Eurocentric. The Afrocentric idealization of body size advocate for plus size models, while the Eurocentric idealization vouch for petite models. The study sought …
Exploring early career academics’ barriers to effective research productivity in Zimbabwe
Women entrepreneurship in marginalized communities: Does culture, Ubuntu, religiosity and ancestral relevance matter
Poverty alleviation at the bottom of the pyramid hitches, inter alia, on rural women entrepreneurship in emerging and marginalized economies. The study was focused on understanding the influence of cultural orientations (vertical individualism and horizontal collectivism) and peculiar African beliefs (social axioms) of Ubuntu, ancestral relevance and religiosity on rural women's entrepreneurial intentions. Data was collected from 200 rural women …
Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: A post pandemic customer perspective
Online service quality acts as a lever that service providers use to drive e-customer retention in most affluent economies globally. Given the exponential growth in the adoption of internet banking during the COVID-19 pandemic, the purpose of this study was to evaluate the antecedents of e-customer retention among banks in Zimbabwe post the pandemic. Grounded in the expectancy-disconfirmation theory, the study adopts an explanatory research desig…
Evaluating the predictors of mobile health acceptance among Zimbabwean university students during the Covid-19 era: An integrated framework
the Severe acute Respiratory Syndrome coronavirus 2 (SaRS-coV-2) or popularly the corona Virus Disease 2019 (coViD-19) pandemic brought significant public health challenges globally.During the crisis, mobile health (m-health) services were implemented to expedite fast, convenient and reliable dissemination of health information to the public.Meanwhile, the adoption of m-health faced high uncertainty alike other coViD-19 regulatory methods.this st…
Midwife gender proclivity: Differential effects of expectant mothers’ demographic factors in Zimbabwe
A survey of 300 expectant mothers, in their third trimester, was conducted in Bindura district of Zimbabwe. The causal study was done over a period of 6 months with the intention of determining the differential effects of various demographic factors of expectant mothers on midwife gender preferences. Data was collected using a short questionnaire on demographic factors and expectant mothers' preferences of male or female midwives. A binary logist…
Female genital modification: Untangling visual attractiveness of female genitalia from an Afrocentric perspective of male sexual partners
Genital modification in the form of labia minora elongation is a common practice in Sub Saharan Africa. The practice happens at the onset of puberty or at a request from a sexual partner. The practice is done for both functional and cosmetic purposes. It is the visual attractiveness of the later purpose that this study seeks to evaluate. The study sought to determine the levels of visual attractiveness of female genitalia based on the assessment …
No prominent works on this page.
Female genital modification: Untangling visual attractiveness of female genitalia from an Afrocentric perspective of male sexual partners
Genital modification in the form of labia minora elongation is a common practice in Sub Saharan Africa. The practice happens at the onset of puberty or at a request from a sexual partner. The practice is done for both functional and cosmetic purposes. It is the visual attractiveness of the later purpose that this study seeks to evaluate. The study sought to determine the levels of visual attractiveness of female genitalia based on the assessment …
Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: A post pandemic customer perspective
Online service quality acts as a lever that service providers use to drive e-customer retention in most affluent economies globally. Given the exponential growth in the adoption of internet banking during the COVID-19 pandemic, the purpose of this study was to evaluate the antecedents of e-customer retention among banks in Zimbabwe post the pandemic. Grounded in the expectancy-disconfirmation theory, the study adopts an explanatory research desig…
Evaluating the predictors of mobile health acceptance among Zimbabwean university students during the Covid-19 era: An integrated framework
the Severe acute Respiratory Syndrome coronavirus 2 (SaRS-coV-2) or popularly the corona Virus Disease 2019 (coViD-19) pandemic brought significant public health challenges globally.During the crisis, mobile health (m-health) services were implemented to expedite fast, convenient and reliable dissemination of health information to the public.Meanwhile, the adoption of m-health faced high uncertainty alike other coViD-19 regulatory methods.this st…
Midwife gender proclivity: Differential effects of expectant mothers’ demographic factors in Zimbabwe
A survey of 300 expectant mothers, in their third trimester, was conducted in Bindura district of Zimbabwe. The causal study was done over a period of 6 months with the intention of determining the differential effects of various demographic factors of expectant mothers on midwife gender preferences. Data was collected using a short questionnaire on demographic factors and expectant mothers' preferences of male or female midwives. A binary logist…
Online purchase intentions of affluent women: Blending African beliefs, consumer vanity and luxury beauty products online purchase intentions
With the growing popularity of online shopping and the increasing demand for luxury beauty products, understanding the underlying cultural factors influencing consumer behaviour becomes crucial for marketers and researchers alike. This study aims to investigate the influence of African social axioms on affluent women’s consumer vanity and luxury beauty products online purchase intention in Zimbabwe. Data was collected from 400 affluent female res…
Understanding Public Health Promotion of Vaccination to Rural Communities: Integrating Human Values, Religiosity, Ubuntu and Trust in National Radio Advertisements
Public health promotion in rural communities is anchored on culture. This study examined the relations between culture constructs of conservation and self-transcendence values, religiosity and Ubuntu and consumer trust in national radio advertisements broadcasting public health messages. Data was collected from 399 rural consumers in Zimbabwe, who completed questionnaires. Analysis was done using structural equation modeling on AMOS. Structural r…
Featuring Women on Advertisements: Juxtaposing Afrocentric and Eurocentric Idealization of Body Size in Sub-Saharan Africa
The advertising industry makes use of models that are chosen primarily for their physical attractiveness. The study was done in Zimbabwe. Since the Zimbabwean society is progressively becoming cosmopolitan, there is now a mixture of acceptable idealization of body size: Afrocentric and Eurocentric. The Afrocentric idealization of body size advocate for plus size models, while the Eurocentric idealization vouch for petite models. The study sought …
Exploring early career academics’ barriers to effective research productivity in Zimbabwe
Women entrepreneurship in marginalized communities: Does culture, Ubuntu, religiosity and ancestral relevance matter
Poverty alleviation at the bottom of the pyramid hitches, inter alia, on rural women entrepreneurship in emerging and marginalized economies. The study was focused on understanding the influence of cultural orientations (vertical individualism and horizontal collectivism) and peculiar African beliefs (social axioms) of Ubuntu, ancestral relevance and religiosity on rural women's entrepreneurial intentions. Data was collected from 200 rural women …
Iatrophobia: A case of women who have undergone clinical breast examination procedures
Psychology (7 works) · Medicine (4 works) · Innovation and Socioeconomic Development (3 works) · Advertising (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Developmental psychology (2 works) · Digital Marketing and Social Media (2 works) · Evolutionary Psychology and Human Behavior (2 works) · Marketing (2 works)