Gary Yeritsian
Biographic Data
| ID | 4194971 |
|---|---|
| NAME | Gary Yeritsian |
| GIVEN NAMES | Gary |
| FAMILY NAME | Yeritsian |
| SIGNATURE | YERITSIAN G |
| AFFILIATIONS | University of California, Los Angeles |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
Web 2.0
Web 2.0” is a term that emerged in both marketing and analytic discourse in the mid‐2000s. The entrepreneur Tim O'Reilly provided the foundational conceptualization, according to which Web 2.0 provides users with new opportunities for active engagement, thereby transforming digital business models. This entry explores the emergence of Web 2.0 as discourse and reality, and its effects on social and cultural life
Freedom Above Things: Nietzsche and the Artistic Critique of Capitalism
This article has two analytical objectives: to read Nietzsche's thought as an instance of the 'artistic critique of capitalism,' as theorized by Boltanski and Chiapello; and to connect that reading to illustrative historical examples of left-wing movements on which Nietzsche's artistic critique exerted an influence. It thus brings into question the orthodox Marxist interpretation (associated primarily with Lukács and Mehring) of Nietzsche as a re…
Participation from above and below: Brand community and the contestation of cultural participation
This article draws on work in communication and marketing studies to develop a theory of cultural participation as fundamentally contested, between cultural producers who aim to steer and manage the activity of participants via the brand community ( participation from above) and participants who have the potential to resist and challenge the producers’ direction ( participation from below). It develops this theory empirically with reference to a …
Capitalism 2.0’: Web 2.0 Manifestoes and the New Spirit of Capitalism
This article locates social media management literature in relation to broader shifts in management ideology. While studies of recent management ideology have highlighted its emphasis on the participation and autonomy of labor, they have largely failed to address how similar discourses have developed with respect to the informal ‘digital labor’ of social media users. I argue that the ‘new spirit of capitalism’ has spread from the formal workplace…
Participation from above and below: Brand community and the contestation of cultural participation
This article draws on work in communication and marketing studies to develop a theory of cultural participation as fundamentally contested, between cultural producers who aim to steer and manage the activity of participants via the brand community ( participation from above) and participants who have the potential to resist and challenge the producers’ direction ( participation from below). It develops this theory empirically with reference to a …
Capitalism 2.0’: Web 2.0 Manifestoes and the New Spirit of Capitalism
This article locates social media management literature in relation to broader shifts in management ideology. While studies of recent management ideology have highlighted its emphasis on the participation and autonomy of labor, they have largely failed to address how similar discourses have developed with respect to the informal ‘digital labor’ of social media users. I argue that the ‘new spirit of capitalism’ has spread from the formal workplace…
Freedom Above Things: Nietzsche and the Artistic Critique of Capitalism
This article has two analytical objectives: to read Nietzsche's thought as an instance of the 'artistic critique of capitalism,' as theorized by Boltanski and Chiapello; and to connect that reading to illustrative historical examples of left-wing movements on which Nietzsche's artistic critique exerted an influence. It thus brings into question the orthodox Marxist interpretation (associated primarily with Lukács and Mehring) of Nietzsche as a re…
Capitalism 2.0’: Web 2.0 Manifestoes and the New Spirit of Capitalism
This article locates social media management literature in relation to broader shifts in management ideology. While studies of recent management ideology have highlighted its emphasis on the participation and autonomy of labor, they have largely failed to address how similar discourses have developed with respect to the informal ‘digital labor’ of social media users. I argue that the ‘new spirit of capitalism’ has spread from the formal workplace…
Participation from above and below: Brand community and the contestation of cultural participation
This article draws on work in communication and marketing studies to develop a theory of cultural participation as fundamentally contested, between cultural producers who aim to steer and manage the activity of participants via the brand community ( participation from above) and participants who have the potential to resist and challenge the producers’ direction ( participation from below). It develops this theory empirically with reference to a …
Freedom Above Things: Nietzsche and the Artistic Critique of Capitalism
This article has two analytical objectives: to read Nietzsche's thought as an instance of the 'artistic critique of capitalism,' as theorized by Boltanski and Chiapello; and to connect that reading to illustrative historical examples of left-wing movements on which Nietzsche's artistic critique exerted an influence. It thus brings into question the orthodox Marxist interpretation (associated primarily with Lukács and Mehring) of Nietzsche as a re…
Web 2.0
Web 2.0” is a term that emerged in both marketing and analytic discourse in the mid‐2000s. The entrepreneur Tim O'Reilly provided the foundational conceptualization, according to which Web 2.0 provides users with new opportunities for active engagement, thereby transforming digital business models. This entry explores the emergence of Web 2.0 as discourse and reality, and its effects on social and cultural life
Sociology (4 works) · Political science (3 works) · Capitalism (2 works) · Law (2 works) · Media studies (2 works) · Politics (2 works) · Social media (2 works) · Advertising (1 works) · Aesthetics (1 works) · Artificial Intelligence (1 works)