María-José Establés
Biographic Data
| ID | 4194988 |
|---|---|
| NAME | María-José Establés |
| GIVEN NAMES | María-José |
| FAMILY NAME | Establés |
| SIGNATURE | ESTABLÉS M |
| AFFILIATIONS | University of Castilla-La Mancha |
| ORCID | 0000-0001-9674-3981 |
| VERIFIED | Yes |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 22 |
| WORKS AS AUTHOR | 18 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
From Autism to Queerness
This article examines the evolving politics of representation in the Netflix series Atypical (2017-2021). Through qualitative content analysis of the full series and online fan comments o X (Twitter), it explores the show’s shift from an autism-centered coming-of-age narrative to one increasingly concerned with queer visibility, a shift amplified by one of the lead actor’s offscreen coming out as nonbinary. While the series does not always offer …
Beyond the easy gig
This article examines findings from a 4-year study conducted in Spain on the labour dynamics within platforms, with workers in food delivery, transportation, cleaning, caregiving, and accommodation. Despite the differences, it explores how informal learning processes enable workers to navigate the platform economy within these services. The study analyses key competences related to technology use, content creation, resource management, service de…
Teléfonos móviles, socialización sexual y educación mediática
La cosificación sexual es una de las formas de socialización de los jóvenes en redes sociales y se ha convertido en un reto en la protección digital de la infancia y la adolescencia por su impacto en la madurez sexual y en la autoestima. Esta investigación pretende conocer qué percepciones tienen, tanto las personas expertas como los jóvenes, respecto a la socialización sexual, así como qué motivaciones de uso tienen los adolescentes respecto a l…
Presentación del monográfico
El presente número de la revista Estudios sobre el Mensaje Periodístico reflexiona sobre la configuración y creación de la opinión pública en el contexto actual, altamente influenciado por las dinámicas de los ecosistemas digitales. La irrupción de la tecnología, más allá de las redes sociales, ha transformado los procesos y dinámicas comunicativas, al tiempo que ha reformulado el concepto de «influencia». Bajo el título Transformación y manipula…
Humour, politainment and fandom
In today’s media landscape, concepts like Americanization and professionalization of politics are evolving, driven by technological advancements and social media usage. The internet has transformed political communication, emphasizing emotional appeal and user response, leading to a rise in politainment and celebrity politicians. This shift towards ‘pop politics’ blurs the line between entertainment and information, with virality and humour playi…
Análisis de la imagen de top macro influencers en Instagram
La investigación plantea como objetivos identificar en qué medida los contenidos promocionales que difunden macro influencers mediante Instagram cumplen criterios responsables y analizar cómo el cumplimiento de estos criterios tiene un efecto en el engagement logrado. La metodología aplicada ha sido el análisis de contenido y estadístico de posts de los usuarios más seguidos en España y españoles en 2023. Como conclusión, los influencers cambian …
Double the Tasks, Double the Control
A vast amount of literature on social media has researched how content creators develop practices to present themselves and play the 'visibility game' (Cotter, 2019). Similarly, platformization of work has led to algorithmic control through the logic of ratings and visibility. This article studies how platforms shape the practices of workers who carry out services in domestic spaces. We conducted a qualitative content analysis of 36 profiles in c…
The European Union representation in Spanish media
Introduction: Spain's gradual integration into the European Union through the development of institutions and economic and structural changes is intrinsic to the construction of a pro-European public opinion in which the media have actively participated. Objectives: This research aims to analyse the topics disseminated by the leading Spanish media to detect how the EU is represented in these themes, determine the main, adjacent and counter-discou…
The EU as an ATM? Media Perception Analysis of Next Generation Funds in Spain
The Covid-19 pandemic has been a turning point in terms of communication and economics within the borders of the EU. Hence, the economic response to the consequences of the pandemic has been different from previous crises. Both factors influence the media’s representation of the European project, and the construction of this image is particularly relevant to generating a favourable public opinion towards the European project. This research aims t…
Undressed to succeed? Content analysis of self-objectification of influencers in Spain
In the recent report The Impact of Influencers on Advertising and Consumer Protection in the Single Market the European Parliament mentions the use of nudity and sexual content and the role of perceptions and expectations towards body image and perfect images. What most moves consumers' attitudes and behavioral intentions is the credibility, attractiveness (both physical and in terms of familiarity and likability), expertise, trustworthiness, pop…
Polarization in Media Discourses on Europeanization in Spain
Political and media polarization has had a detrimental impact on democratic principles and democratic processes on a global scale. In Europe, such polarization has eroded the trust in national and European institutions and has challenged the basic values that stand at the heart of the European integration project. The aim of this study is to analyze Spanish media discourses on Europeanization, with an attempt to identify key areas in which polari…
Impacto de la desinformación en las relaciones públicas
Se pretende en este trabajo obtener una aproximación a las percepciones de los profesionales de la comunicación corporativa y las relaciones públicas que operan en España sobre el impacto que la desinformación está teniendo en la comunicación de las organizaciones. Se busca a su vez identificar las medidas adoptadas por las organizaciones para lidiar con la desinformación y determinar si esta se ha convertido en una amenaza para la industria. Se …
Fan fiction y prácticas de lectoescritura transmedia en Wattpad
In recent years, Wattpad has become the leading collaborative reading and writing platform allowing young writers to publish their works, some of which belong to the tradition of fan fiction, including stories derived from a source text from popular culture. The main objective of this article is to explore how teenagers reading and writing fan fiction on Wattpad apply transmedia skills related to production and narrative and esthetic reflection. …
La representación de la Unión Europea en los medios de comunicación españoles
Los acontecimientos globales ocurridos en los dos últimos años han dibujado un escenario intenso desde el punto de vista informativo, institucional y político. Los medios de comunicación se han legitimado ante la infodemia causada por la Covid-19 y la Guerra de Ucrania estableciendo una agenda-setting específica en la representación de la Unión Europea. En este contexto, presentamos una investigación que tiene como principal objetivo analizar la …
Brexit’s impact on Spanish media discourse
Social networks have become the transforming axes of communication and, therefore, extensions of journalistic activity. Although they are exposed to the dissemination of fake news and hoaxes that fuel tension and damage the health of democracy, they are also propitious spaces to legitimize the media in their responsibility to disseminate rigorous, truthful, and verified information. This research study analyzes the informative discourse on Twitte…
Juego de Tronos, personajes femeninos y polémicas mediáticas. Estudio de recepción entre la audiencia hispanohablante
Como fenómeno global, Juego de Tronos acumula un gran seguimiento entre las audiencias hispanohablantes. Nuestro objetivo es explorar cómo es la recepción y características de las audiencias castellanoparlantes a propósito de algunas de las reacciones y polémicas mediáticas que rodean a la serie, a menudo centradas en muestras de violencia explícita contra las mujeres y el tratamiento estereotipado de los personajes femeninos. El análisis cualita…
Transmedia literacy in the new media ecology
The emergence of new media and platforms has compelled media literacy scholars to review their theoretical frameworks and methodological approaches. Based on a new conception –‘transmedia literacy’– that moves from traditional media literacy (teaching critical media skills at school) to informal learning and participatory cultures, the research behind the present article aims to understand how new generations are doing things with media and how t…
El Síndrome de la Lesbiana Muerta
Este artículo explora los mecanismos de autorregulación de las fans en situaciones de conflicto con productores, alentadas por el tratamiento injusto que reciben los personajes LGBTI en ficciones televisivas y que se engloba en el llamado Dead Lesbian Syndrome («Síndrome de la Lesbiana Muerta»), cliché narrativo que implica un final trágico para los personajes femeninos LGBTI. A partir de una metodología basada en los estudios de recepción y el a…
Transmedia literacy in the new media ecology
The emergence of new media and platforms has compelled media literacy scholars to review their theoretical frameworks and methodological approaches. Based on a new conception –‘transmedia literacy’– that moves from traditional media literacy (teaching critical media skills at school) to informal learning and participatory cultures, the research behind the present article aims to understand how new generations are doing things with media and how t…
El Síndrome de la Lesbiana Muerta
Este artículo explora los mecanismos de autorregulación de las fans en situaciones de conflicto con productores, alentadas por el tratamiento injusto que reciben los personajes LGBTI en ficciones televisivas y que se engloba en el llamado Dead Lesbian Syndrome («Síndrome de la Lesbiana Muerta»), cliché narrativo que implica un final trágico para los personajes femeninos LGBTI. A partir de una metodología basada en los estudios de recepción y el a…
Fan fiction y prácticas de lectoescritura transmedia en Wattpad
In recent years, Wattpad has become the leading collaborative reading and writing platform allowing young writers to publish their works, some of which belong to the tradition of fan fiction, including stories derived from a source text from popular culture. The main objective of this article is to explore how teenagers reading and writing fan fiction on Wattpad apply transmedia skills related to production and narrative and esthetic reflection. …
La representación de la Unión Europea en los medios de comunicación españoles
Los acontecimientos globales ocurridos en los dos últimos años han dibujado un escenario intenso desde el punto de vista informativo, institucional y político. Los medios de comunicación se han legitimado ante la infodemia causada por la Covid-19 y la Guerra de Ucrania estableciendo una agenda-setting específica en la representación de la Unión Europea. En este contexto, presentamos una investigación que tiene como principal objetivo analizar la …
Double the Tasks, Double the Control
A vast amount of literature on social media has researched how content creators develop practices to present themselves and play the 'visibility game' (Cotter, 2019). Similarly, platformization of work has led to algorithmic control through the logic of ratings and visibility. This article studies how platforms shape the practices of workers who carry out services in domestic spaces. We conducted a qualitative content analysis of 36 profiles in c…
Brexit’s impact on Spanish media discourse
Social networks have become the transforming axes of communication and, therefore, extensions of journalistic activity. Although they are exposed to the dissemination of fake news and hoaxes that fuel tension and damage the health of democracy, they are also propitious spaces to legitimize the media in their responsibility to disseminate rigorous, truthful, and verified information. This research study analyzes the informative discourse on Twitte…
El Síndrome de la Lesbiana Muerta
Este artículo explora los mecanismos de autorregulación de las fans en situaciones de conflicto con productores, alentadas por el tratamiento injusto que reciben los personajes LGBTI en ficciones televisivas y que se engloba en el llamado Dead Lesbian Syndrome («Síndrome de la Lesbiana Muerta»), cliché narrativo que implica un final trágico para los personajes femeninos LGBTI. A partir de una metodología basada en los estudios de recepción y el a…
Transmedia literacy in the new media ecology
The emergence of new media and platforms has compelled media literacy scholars to review their theoretical frameworks and methodological approaches. Based on a new conception –‘transmedia literacy’– that moves from traditional media literacy (teaching critical media skills at school) to informal learning and participatory cultures, the research behind the present article aims to understand how new generations are doing things with media and how t…
Juego de Tronos, personajes femeninos y polémicas mediáticas. Estudio de recepción entre la audiencia hispanohablante
Como fenómeno global, Juego de Tronos acumula un gran seguimiento entre las audiencias hispanohablantes. Nuestro objetivo es explorar cómo es la recepción y características de las audiencias castellanoparlantes a propósito de algunas de las reacciones y polémicas mediáticas que rodean a la serie, a menudo centradas en muestras de violencia explícita contra las mujeres y el tratamiento estereotipado de los personajes femeninos. El análisis cualita…
Brexit’s impact on Spanish media discourse
Social networks have become the transforming axes of communication and, therefore, extensions of journalistic activity. Although they are exposed to the dissemination of fake news and hoaxes that fuel tension and damage the health of democracy, they are also propitious spaces to legitimize the media in their responsibility to disseminate rigorous, truthful, and verified information. This research study analyzes the informative discourse on Twitte…
Fan fiction y prácticas de lectoescritura transmedia en Wattpad
In recent years, Wattpad has become the leading collaborative reading and writing platform allowing young writers to publish their works, some of which belong to the tradition of fan fiction, including stories derived from a source text from popular culture. The main objective of this article is to explore how teenagers reading and writing fan fiction on Wattpad apply transmedia skills related to production and narrative and esthetic reflection. …
La representación de la Unión Europea en los medios de comunicación españoles
Los acontecimientos globales ocurridos en los dos últimos años han dibujado un escenario intenso desde el punto de vista informativo, institucional y político. Los medios de comunicación se han legitimado ante la infodemia causada por la Covid-19 y la Guerra de Ucrania estableciendo una agenda-setting específica en la representación de la Unión Europea. En este contexto, presentamos una investigación que tiene como principal objetivo analizar la …
The European Union representation in Spanish media
Introduction: Spain's gradual integration into the European Union through the development of institutions and economic and structural changes is intrinsic to the construction of a pro-European public opinion in which the media have actively participated. Objectives: This research aims to analyse the topics disseminated by the leading Spanish media to detect how the EU is represented in these themes, determine the main, adjacent and counter-discou…
The EU as an ATM? Media Perception Analysis of Next Generation Funds in Spain
The Covid-19 pandemic has been a turning point in terms of communication and economics within the borders of the EU. Hence, the economic response to the consequences of the pandemic has been different from previous crises. Both factors influence the media’s representation of the European project, and the construction of this image is particularly relevant to generating a favourable public opinion towards the European project. This research aims t…
Undressed to succeed? Content analysis of self-objectification of influencers in Spain
In the recent report The Impact of Influencers on Advertising and Consumer Protection in the Single Market the European Parliament mentions the use of nudity and sexual content and the role of perceptions and expectations towards body image and perfect images. What most moves consumers' attitudes and behavioral intentions is the credibility, attractiveness (both physical and in terms of familiarity and likability), expertise, trustworthiness, pop…
Polarization in Media Discourses on Europeanization in Spain
Political and media polarization has had a detrimental impact on democratic principles and democratic processes on a global scale. In Europe, such polarization has eroded the trust in national and European institutions and has challenged the basic values that stand at the heart of the European integration project. The aim of this study is to analyze Spanish media discourses on Europeanization, with an attempt to identify key areas in which polari…
Impacto de la desinformación en las relaciones públicas
Se pretende en este trabajo obtener una aproximación a las percepciones de los profesionales de la comunicación corporativa y las relaciones públicas que operan en España sobre el impacto que la desinformación está teniendo en la comunicación de las organizaciones. Se busca a su vez identificar las medidas adoptadas por las organizaciones para lidiar con la desinformación y determinar si esta se ha convertido en una amenaza para la industria. Se …
Humour, politainment and fandom
In today’s media landscape, concepts like Americanization and professionalization of politics are evolving, driven by technological advancements and social media usage. The internet has transformed political communication, emphasizing emotional appeal and user response, leading to a rise in politainment and celebrity politicians. This shift towards ‘pop politics’ blurs the line between entertainment and information, with virality and humour playi…
Análisis de la imagen de top macro influencers en Instagram
La investigación plantea como objetivos identificar en qué medida los contenidos promocionales que difunden macro influencers mediante Instagram cumplen criterios responsables y analizar cómo el cumplimiento de estos criterios tiene un efecto en el engagement logrado. La metodología aplicada ha sido el análisis de contenido y estadístico de posts de los usuarios más seguidos en España y españoles en 2023. Como conclusión, los influencers cambian …
Double the Tasks, Double the Control
A vast amount of literature on social media has researched how content creators develop practices to present themselves and play the 'visibility game' (Cotter, 2019). Similarly, platformization of work has led to algorithmic control through the logic of ratings and visibility. This article studies how platforms shape the practices of workers who carry out services in domestic spaces. We conducted a qualitative content analysis of 36 profiles in c…
Teléfonos móviles, socialización sexual y educación mediática
La cosificación sexual es una de las formas de socialización de los jóvenes en redes sociales y se ha convertido en un reto en la protección digital de la infancia y la adolescencia por su impacto en la madurez sexual y en la autoestima. Esta investigación pretende conocer qué percepciones tienen, tanto las personas expertas como los jóvenes, respecto a la socialización sexual, así como qué motivaciones de uso tienen los adolescentes respecto a l…
Presentación del monográfico
El presente número de la revista Estudios sobre el Mensaje Periodístico reflexiona sobre la configuración y creación de la opinión pública en el contexto actual, altamente influenciado por las dinámicas de los ecosistemas digitales. La irrupción de la tecnología, más allá de las redes sociales, ha transformado los procesos y dinámicas comunicativas, al tiempo que ha reformulado el concepto de «influencia». Bajo el título Transformación y manipula…
From Autism to Queerness
This article examines the evolving politics of representation in the Netflix series Atypical (2017-2021). Through qualitative content analysis of the full series and online fan comments o X (Twitter), it explores the show’s shift from an autism-centered coming-of-age narrative to one increasingly concerned with queer visibility, a shift amplified by one of the lead actor’s offscreen coming out as nonbinary. While the series does not always offer …
Beyond the easy gig
This article examines findings from a 4-year study conducted in Spain on the labour dynamics within platforms, with workers in food delivery, transportation, cleaning, caregiving, and accommodation. Despite the differences, it explores how informal learning processes enable workers to navigate the platform economy within these services. The study analyses key competences related to technology use, content creation, resource management, service de…
Political science (11 works) · Sociology (10 works) · Art (8 works) · Humanities (8 works) · Media and Digital Communication (8 works) · Media studies (7 works) · Business (5 works) · Communication and COVID-19 Impact (5 works) · Content analysis (5 works) · Law (5 works)