Ismael Lopez Medel
Biographic Data
| ID | 4206222 |
|---|---|
| NAME | Ismael Lopez Medel |
| GIVEN NAMES | Ismael Lopez |
| FAMILY NAME | Medel |
| SIGNATURE | MEDEL I L |
| AFFILIATIONS | Azusa Pacific University |
| ORCID | 0000-0003-2777-9731 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
La comunicación de valores ecosociales y su influencia a través del fútbol. Análisis del caso F.C. St. Pauli
Este trabajo analiza el caso paradigmático de las acciones de responsabilidad social corporativa (RSC), claves en la comunicación estratégica, del club de fútbol St. Pauli de Hamburgo (Alemania). La hipótesis de partida es que otro fútbol es posible, lo que implica otra política de comunicación corporativa alternativa, coherente con la lógica ecosocial. Se sigue el proceso inductivo-deductivo como herramienta de análisis. El método principal es e…
Social Media Will Tell Your Story
During the first two years of the Hamilton show on Broadway, the #Ham4Ham lottery system provided fans waiting outside the theater with live performances that included the show's original cast. These included Hamilton songs, covers of other musicals, and different performing arts. Seeking to reach a non-traditional theater audience, Marathon Digital, a digital agency specializing in Broadway shows, turned the performances into a viral campaign ut…
Niños y jóvenes ante los dispositivos
Los creadores de contenidos en las diferentes plataformas (como YouTube, Instagram o TikTok) son cada vez son más jóvenes. Los niños y adolescentes son protagonistas de este fenómeno tanto en la creación como en el consumo de los mismos. Los medios tradicionales se han relegado a un segundo plano dejando un claro protagonismo a las plataformas de intercambios de contenido (videos, fotografías, etc.). A través de estos últimos generan mensajes hac…
Analytical Model of Transmedia Storytelling Ecosystems in Audiovisual Fiction
Transmedia storytelling has been widely researched as a new topic in the last decade. The transmedia field includes many publications exploring the topic from different perspectives, but it lacks a standard methodology that allows the measurement of different case studies under a unified pattern. This research suggests a model for transmedia ecosystems that will allow researchers to study them in-depth. Authors suggest a potential configuration b…
Analytical Model of Transmedia Storytelling Ecosystems in Audiovisual Fiction
Transmedia storytelling has been widely researched as a new topic in the last decade. The transmedia field includes many publications exploring the topic from different perspectives, but it lacks a standard methodology that allows the measurement of different case studies under a unified pattern. This research suggests a model for transmedia ecosystems that will allow researchers to study them in-depth. Authors suggest a potential configuration b…
Analytical Model of Transmedia Storytelling Ecosystems in Audiovisual Fiction
Transmedia storytelling has been widely researched as a new topic in the last decade. The transmedia field includes many publications exploring the topic from different perspectives, but it lacks a standard methodology that allows the measurement of different case studies under a unified pattern. This research suggests a model for transmedia ecosystems that will allow researchers to study them in-depth. Authors suggest a potential configuration b…
Niños y jóvenes ante los dispositivos
Los creadores de contenidos en las diferentes plataformas (como YouTube, Instagram o TikTok) son cada vez son más jóvenes. Los niños y adolescentes son protagonistas de este fenómeno tanto en la creación como en el consumo de los mismos. Los medios tradicionales se han relegado a un segundo plano dejando un claro protagonismo a las plataformas de intercambios de contenido (videos, fotografías, etc.). A través de estos últimos generan mensajes hac…
Social Media Will Tell Your Story
During the first two years of the Hamilton show on Broadway, the #Ham4Ham lottery system provided fans waiting outside the theater with live performances that included the show's original cast. These included Hamilton songs, covers of other musicals, and different performing arts. Seeking to reach a non-traditional theater audience, Marathon Digital, a digital agency specializing in Broadway shows, turned the performances into a viral campaign ut…
La comunicación de valores ecosociales y su influencia a través del fútbol. Análisis del caso F.C. St. Pauli
Este trabajo analiza el caso paradigmático de las acciones de responsabilidad social corporativa (RSC), claves en la comunicación estratégica, del club de fútbol St. Pauli de Hamburgo (Alemania). La hipótesis de partida es que otro fútbol es posible, lo que implica otra política de comunicación corporativa alternativa, coherente con la lógica ecosocial. Se sigue el proceso inductivo-deductivo como herramienta de análisis. El método principal es e…
Art (4 works) · Media and Digital Communication (3 works) · Communication and COVID-19 Impact (2 works) · Computer Science (2 works) · Humanities (2 works) · Sociology (2 works) · Advertising (1 work) · Advertising and Communication Studies (1 work) · Agency (philosophy (1 work) · Asian Culture and Media Studies (1 work)