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Jennifer L Paff

Biographic Data

ID4207643
NAMEJennifer L Paff
GIVEN NAMESJennifer L
FAMILY NAMEPaff
SIGNATUREPAFF J L
AFFILIATIONSIowa State University
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS1
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1997
LATEST PUBLICATION YEAR1997
H-INDEX1
  • Dress and the Female Gender Role in Magazine Advertisements of 1950–1994

    Open Access•Jennifer L Paff, Hilda Buckley Lakner•ARTICLE•Family and Consumer Sciences…•1997•Cited by: 1•References: 17

    This content analysis of magazine advertisements was conducted to examine changesfrom 1950 to 1994 in gender orientation of roles and dress of women in advertisements and to investigate ways in which women's dress has been used in advertisements to socially construct the female role. Findings indicate that women were most often depicted in feminine roles and dress. As time progressed dress became somewhat more masculine, but roles remained consis…

  • Dress and the Female Gender Role in Magazine Advertisements of 1950–1994

    Open Access•Jennifer L Paff, Hilda Buckley Lakner•ARTICLE•Family and Consumer Sciences…•1997•Cited by: 1•References: 17

    This content analysis of magazine advertisements was conducted to examine changesfrom 1950 to 1994 in gender orientation of roles and dress of women in advertisements and to investigate ways in which women's dress has been used in advertisements to socially construct the female role. Findings indicate that women were most often depicted in feminine roles and dress. As time progressed dress became somewhat more masculine, but roles remained consis…

  • Dress and the Female Gender Role in Magazine Advertisements of 1950–1994

    Open Access•Jennifer L Paff, Hilda Buckley Lakner•ARTICLE•Family and Consumer Sciences…•1997•Cited by: 1•References: 17

    This content analysis of magazine advertisements was conducted to examine changesfrom 1950 to 1994 in gender orientation of roles and dress of women in advertisements and to investigate ways in which women's dress has been used in advertisements to socially construct the female role. Findings indicate that women were most often depicted in feminine roles and dress. As time progressed dress became somewhat more masculine, but roles remained consis…

Advertising (1 work) · Architecture, Design, and Social History (1 work) · Art (1 work) · Content analysis (1 work) · Fashion and Cultural Textiles (1 work) · Femininity (1 work) · Gender role (1 work) · Gender Studies (1 work) · History (1 work) · Literature (1 work)

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