Hilda Buckley Lakner
Biographic Data
| ID | 4207644 |
|---|---|
| NAME | Hilda Buckley Lakner |
| GIVEN NAMES | Hilda Buckley |
| FAMILY NAME | Lakner |
| SIGNATURE | LAKNER H B |
| AFFILIATIONS | University of Illinois System |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1997 |
| LATEST PUBLICATION YEAR | 2004 |
| H-INDEX | 1 |
Rural Consumers' Attitudes toward the Internet for Information Search and Product Purchase
Rogers's innovation diffusion theory guided this research on rural consumers' attitudes toward using the Internet for product information search and purchase of consumer products. The purpose of the study was to examine the effects of hands‐on trial of retail Web sites on attitudes toward Internet shopping. The sample included 258 rural consumers who had not previously used the Internet to make a product purchase. Demographic variables were relat…
Dress and the Female Gender Role in Magazine Advertisements of 1950–1994
This content analysis of magazine advertisements was conducted to examine changesfrom 1950 to 1994 in gender orientation of roles and dress of women in advertisements and to investigate ways in which women's dress has been used in advertisements to socially construct the female role. Findings indicate that women were most often depicted in feminine roles and dress. As time progressed dress became somewhat more masculine, but roles remained consis…
Dress and the Female Gender Role in Magazine Advertisements of 1950–1994
This content analysis of magazine advertisements was conducted to examine changesfrom 1950 to 1994 in gender orientation of roles and dress of women in advertisements and to investigate ways in which women's dress has been used in advertisements to socially construct the female role. Findings indicate that women were most often depicted in feminine roles and dress. As time progressed dress became somewhat more masculine, but roles remained consis…
Dress and the Female Gender Role in Magazine Advertisements of 1950–1994
This content analysis of magazine advertisements was conducted to examine changesfrom 1950 to 1994 in gender orientation of roles and dress of women in advertisements and to investigate ways in which women's dress has been used in advertisements to socially construct the female role. Findings indicate that women were most often depicted in feminine roles and dress. As time progressed dress became somewhat more masculine, but roles remained consis…
Rural Consumers' Attitudes toward the Internet for Information Search and Product Purchase
Rogers's innovation diffusion theory guided this research on rural consumers' attitudes toward using the Internet for product information search and purchase of consumer products. The purpose of the study was to examine the effects of hands‐on trial of retail Web sites on attitudes toward Internet shopping. The sample included 258 rural consumers who had not previously used the Internet to make a product purchase. Demographic variables were relat…
Advertising (2 works) · Psychology (2 works) · Architecture, Design, and Social History (1 work) · Art (1 work) · Business (1 work) · Computer Science (1 work) · Content analysis (1 work) · Digital Marketing and Social Media (1 work) · Fashion and Cultural Textiles (1 work) · Femininity (1 work)