Yong Chae Rhee
Biographic Data
| ID | 4221242 |
|---|---|
| NAME | Yong Chae Rhee |
| GIVEN NAMES | Yong Chae |
| FAMILY NAME | Rhee |
| SIGNATURE | RHEE Y C |
| AFFILIATIONS | Virginia Commonwealth University |
| ORCID | 0009-0003-0170-8721 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Tracing a Decade of Esports Research
Esports has rapidly evolved from a niche subculture to a global industry, attracting billions in revenue and millions of viewers worldwide. Its growth has prompted increasing scholarly attention within sport management, yet research remains fragmented across topics and outlets. This study applies topic modeling to systematically examine esports literature published between 2010 and 2025 in 45 sport management journals. Using a Structural Topic Mo…
Why your World Cup experience doesn't help you much
This study analyzes gender inequality in Korea's women's elite football through Bourdieu's concept of field, examining how overt and covert structural forces shape players' experiences and limit their achievements. Engaging with Bourdieu's notions of field and its constitutive elements, we investigate the sociocultural dynamics and power relations that define women's positions within the elite sport system. Using longitudinal, qualitative intervi…
Passionate About Esports
Alderfer’s ERG (i.e., existence, relatedness, and growth) theory of motivation (1969) was adopted in this study to analyze individuals’ motivations for engaging in esports. This study investigated the relatively new field of esports viewership and participation by concentrating on the motivating factors behind esports consumption to establish whether esports viewership and participation are distinct markets that stand alone or are comparable to o…
Knocked Out!” Marketing the Philadelphia Quakers
The Philadelphia Quakers franchise, a National Hockey League (NHL) team in 1930, lasted only for one season. We argue in this paper that the failure of the franchise can be explained, in part, by the team’s marketing approach. This paper attempts to address how and why the franchise came to close its doors in a year by investigating the marketing strategies and tactics for the team of its manager Benny Leonard, a successful former professional bo…
No prominent works on this page.
Knocked Out!” Marketing the Philadelphia Quakers
The Philadelphia Quakers franchise, a National Hockey League (NHL) team in 1930, lasted only for one season. We argue in this paper that the failure of the franchise can be explained, in part, by the team’s marketing approach. This paper attempts to address how and why the franchise came to close its doors in a year by investigating the marketing strategies and tactics for the team of its manager Benny Leonard, a successful former professional bo…
Passionate About Esports
Alderfer’s ERG (i.e., existence, relatedness, and growth) theory of motivation (1969) was adopted in this study to analyze individuals’ motivations for engaging in esports. This study investigated the relatively new field of esports viewership and participation by concentrating on the motivating factors behind esports consumption to establish whether esports viewership and participation are distinct markets that stand alone or are comparable to o…
Why your World Cup experience doesn't help you much
This study analyzes gender inequality in Korea's women's elite football through Bourdieu's concept of field, examining how overt and covert structural forces shape players' experiences and limit their achievements. Engaging with Bourdieu's notions of field and its constitutive elements, we investigate the sociocultural dynamics and power relations that define women's positions within the elite sport system. Using longitudinal, qualitative intervi…
Tracing a Decade of Esports Research
Esports has rapidly evolved from a niche subculture to a global industry, attracting billions in revenue and millions of viewers worldwide. Its growth has prompted increasing scholarly attention within sport management, yet research remains fragmented across topics and outlets. This study applies topic modeling to systematically examine esports literature published between 2010 and 2025 in 45 sport management journals. Using a Structural Topic Mo…
Sports, Gender, and Society (3 works) · Advertising (2 works) · Business (2 works) · Digital Games and Media (2 works) · Political science (2 works) · Social science (2 works) · Sociology (2 works) · Sport and Mega-Event Impacts (2 works) · American Sports and Literature (1 work) · Audience measurement (1 work)