Jerry V Diller
Biographic Data
| ID | 4224882 |
|---|---|
| NAME | Jerry V Diller |
| GIVEN NAMES | Jerry V |
| FAMILY NAME | Diller |
| SIGNATURE | DILLER J V |
| AFFILIATIONS | University of Colorado |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1969 |
| LATEST PUBLICATION YEAR | 1980 |
| H-INDEX | 0 |
Ancient Roots and Modern Meanings
Motivation for Gambling as Revealed in the Marketing Methods of the Legitimate Gambling Industry
An analysis of the marketing appeals made by the legal Nevada gambling industry yields three main categories of motive toward which appeals are made: (1) rational-economic motives, (2) recreational motives, and (3) prestige-seeking motives. It was noted that the industry seems loath to exploit motives which may be related to psychopathology, such as the desire to lose in order to alleviate guilt
No prominent works on this page.
Motivation for Gambling as Revealed in the Marketing Methods of the Legitimate Gambling Industry
An analysis of the marketing appeals made by the legal Nevada gambling industry yields three main categories of motive toward which appeals are made: (1) rational-economic motives, (2) recreational motives, and (3) prestige-seeking motives. It was noted that the industry seems loath to exploit motives which may be related to psychopathology, such as the desire to lose in order to alleviate guilt
Ancient Roots and Modern Meanings
Aesthetics (1 work) · Art (1 work) · Biblical Studies and Interpretation (1 work) · Business (1 work) · Classics (1 work) · Clinical Psychology (1 work) · Clinical Psychology (1 work) · Digital Games and Media (1 work) · Educational Games and Gamification (1 work) · Exploit (1 work)