J Richard Stevens
Biographic Data
| ID | 4225725 |
|---|---|
| NAME | J Richard Stevens |
| GIVEN NAMES | J Richard |
| FAMILY NAME | Stevens |
| SIGNATURE | STEVENS J R |
| AFFILIATIONS | University of Colorado Boulder |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Corporate Affirmations of Self-Identity and Mutual Self-Help
In 2018, Disney launched a Marvel Rising transmedia campaign introducing a line of female superhero dolls and supporting media narratives across Disney XD, Marvel Comics, and Hasbro toys. Utilizing textual and industry analysis, we find that the concentration of ownership and the need to attract a new clientele resulted in a “commercialized feminism” text, one that thematically supports Disney’s prosocial messaging agenda, linking its products to…
Equipping James Bond
Let's Rap With Cap”
No prominent works on this page.
Let's Rap With Cap”
Corporate Affirmations of Self-Identity and Mutual Self-Help
In 2018, Disney launched a Marvel Rising transmedia campaign introducing a line of female superhero dolls and supporting media narratives across Disney XD, Marvel Comics, and Hasbro toys. Utilizing textual and industry analysis, we find that the concentration of ownership and the need to attract a new clientele resulted in a “commercialized feminism” text, one that thematically supports Disney’s prosocial messaging agenda, linking its products to…
Equipping James Bond
Advertising (2 works) · Law (2 works) · Law (2 works) · Media studies (2 works) · Political science (2 works) · Sociology (2 works) · Aesthetics (1 work) · Art (1 work) · Bond (1 work) · Business (1 work)