Judith Fletcher-Brown
Biographic Data
| ID | 4250016 |
|---|---|
| NAME | Judith Fletcher-Brown |
| GIVEN NAMES | Judith |
| FAMILY NAME | Fletcher-Brown |
| SIGNATURE | FLETCHER-BROWN J |
| AFFILIATIONS | University of Portsmouth |
| ORCID | 0000-0003-1629-2055 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 5 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Organisational disorientation and gender-based violence at UK music festivals
Gender-based violence (GBV) remains prevalent within music festivals despite increasing industry attention to safety and prevention. Existing research has focused primarily on festival attendees and interpersonal risk, with far less attention paid to the workers who sustain festival environments and respond to harm as it unfolds. Drawing on feminist phenomenology and an ethnographic study of UK music festival, this paper develops the concept of o…
The Role of Homophily in Transformative Advertising Research: An Acid Assault Perspective
Globally, thousands of women suffer irreversible disfigurement from acid assault, an act of culturally bound gender-based violence. This study situates its investigation within this troubling context and considers how advertising, as an institution, can enhance the well-being of stigmatized groups, as well as the role of homophily in this process. Through abductive reasoning and netnographic analysis, we examine advertising audiences’ reactions t…
The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective
Transformative advertising research (TAR) suggests examining advertising’s transformational possibilities via the interactions between institutional actors at each marketing level to gauge its effect on society. We employ rhetorical institutionalism as a lens to examine the online speech acts of consumers as they respond to a brand activism campaign focusing on an environmental problem. Our data take the form of written comments by YouTube users …
Exploring crisis communications during a pandemic from a cruise marketing managers perspective: An application of construal level theory
Crisis communications are vital to business in times of uncertainty because clear messaging inspires confidence, keeps stakeholders updated and will help companies continue to trade successfully. Recently, the COVID-19 crisis has challenged traditional communication practice in the cruise sector, highlighting the limitations of traditional crisis communications approaches. Applying Construal Level Theory, this study aims to consider psychological…
Reflexivity and the challenges of collecting sensitive data in India: A Research Note
As health advertising researchers we become involved with a variety of health and well-being issues in order to advance social marketing research. Health advertising research involves mainly face-to-face encounters with participants using qualitative methodologies. This article explores the challenges a researcher of British origin faced undertaking fieldwork in India in an effort to collect qualitative data about breast cancer awareness (BCA) an…
Reflexivity and the challenges of collecting sensitive data in India: A Research Note
As health advertising researchers we become involved with a variety of health and well-being issues in order to advance social marketing research. Health advertising research involves mainly face-to-face encounters with participants using qualitative methodologies. This article explores the challenges a researcher of British origin faced undertaking fieldwork in India in an effort to collect qualitative data about breast cancer awareness (BCA) an…
Reflexivity and the challenges of collecting sensitive data in India: A Research Note
As health advertising researchers we become involved with a variety of health and well-being issues in order to advance social marketing research. Health advertising research involves mainly face-to-face encounters with participants using qualitative methodologies. This article explores the challenges a researcher of British origin faced undertaking fieldwork in India in an effort to collect qualitative data about breast cancer awareness (BCA) an…
Exploring crisis communications during a pandemic from a cruise marketing managers perspective: An application of construal level theory
Crisis communications are vital to business in times of uncertainty because clear messaging inspires confidence, keeps stakeholders updated and will help companies continue to trade successfully. Recently, the COVID-19 crisis has challenged traditional communication practice in the cruise sector, highlighting the limitations of traditional crisis communications approaches. Applying Construal Level Theory, this study aims to consider psychological…
The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective
Transformative advertising research (TAR) suggests examining advertising’s transformational possibilities via the interactions between institutional actors at each marketing level to gauge its effect on society. We employ rhetorical institutionalism as a lens to examine the online speech acts of consumers as they respond to a brand activism campaign focusing on an environmental problem. Our data take the form of written comments by YouTube users …
Organisational disorientation and gender-based violence at UK music festivals
Gender-based violence (GBV) remains prevalent within music festivals despite increasing industry attention to safety and prevention. Existing research has focused primarily on festival attendees and interpersonal risk, with far less attention paid to the workers who sustain festival environments and respond to harm as it unfolds. Drawing on feminist phenomenology and an ethnographic study of UK music festival, this paper develops the concept of o…
The Role of Homophily in Transformative Advertising Research: An Acid Assault Perspective
Globally, thousands of women suffer irreversible disfigurement from acid assault, an act of culturally bound gender-based violence. This study situates its investigation within this troubling context and considers how advertising, as an institution, can enhance the well-being of stigmatized groups, as well as the role of homophily in this process. Through abductive reasoning and netnographic analysis, we examine advertising audiences’ reactions t…
Computer Science (3 works) · Political science (3 works) · Public relations (3 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Perspective (graphical) (2 works) · Sociology (2 works) · Transformative learning (2 works) · Advertising (1 works) · Advertising account executive (1 works)