Gaspar Berbel-Giménez
Biographic Data
| ID | 4254018 |
|---|---|
| NAME | Gaspar Berbel-Giménez |
| GIVEN NAMES | Gaspar |
| FAMILY NAME | Berbel-Giménez |
| SIGNATURE | BERBEL-GIMÉNEZ G |
| AFFILIATIONS | Universitat de Girona |
| ORCID | 0000-0002-9042-2922 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2027 |
| H-INDEX | 1 |
Patrimonio culinario mexicano y banalización cultural: Análisis de restaurantes en Barcelona
Mexican cuisine, recognised by UNESCO as Intangible Cultural Heritage of Humanity, constitutes a living and territorially diverse culinary system that faces risks of trivialisation when projected internationally. This article analyses the extent to which the offering of Mexican restaurants in Barcelona acts as an authentic cultural ambassador or instead reproduces processes of culinary cultural trivialisation. A sequential mixed-methods design wa…
Influence of sensory marketing on the purchasing behavior of centennials and millennials in the fast fashion sector
In the fast fashion sector, it is common to use various incentives or motivational factors derived from sensory marketing in stores, either to facilitate or influence purchases. The main objective of this study is to conduct a quantitative assessment of these factors, identifying potential differences that may exist based on gender or membership in one or another of the sociodemographic groups studied (millennials and centennials). A combination …
Impacto de la personalidad del consumidor y la elección de marca: Análisis basado en el test Neris aplicado a Amazon
La personalidad del consumidor y su impacto en la elección de marca es un objeto de estudio preferente en marketing. Asociar perfiles psicológicos y elección de determinados anuncios aporta valor a las empresas. Con el objetivo de dar luz a esa posible relación, se lleva a cabo una investigación cuyo objetivo es medir en qué grado de intensidad la personalidad del sujeto puede afectar en su decisión de compra, y sugerir nuevas formas de segmentac…
Televisión e independentismo en Cataluña exposición selectiva de los televidentes catalanes durante el proceso independentista (2015-2020)
La teoría de la exposición selectiva sostiene que los individuos tienden a informarse a través de aquellos medios que coinciden con sus convicciones. La presente investigación examina la exposición selectiva cuando el debate público se sitúa en el campo de la tensión entre identidades nacionales y, en este caso concreto, en el debate entre los partidarios de la independencia de Cataluña y los contrarios a ella. Los resultados muestran que en Cata…
Effects of a Personal Learning Environment Approach in a Master’s Program for Future Teachers
Personal learning environments or their acronym PLEs are understood as a set of tools, resources, connections, and activities that each person regularly uses for learning. This study examines the PLE approach in a university setting, evaluating its impact on student learning in a university subject within an education master’s program. The effect is assessed from two perspectives: a quantitative one based on the ‘PLE test’—administered at the beg…
Adaptations versus original film premieres trends in broadband society: A comparative analysis
In the era of the Broadband Society, cloud journalism, and streaming, the film industry is trying to modify traditional distribution channels. The adaptation of literary classics was one of the most widespread practices to obtain well-known, quality material for new productions. The objective of this research is to understand empirically what differences are involved in industry’s major production and distribution companies’ choice between adapti…
Televisión e independentismo en Cataluña exposición selectiva de los televidentes catalanes durante el proceso independentista (2015-2020)
La teoría de la exposición selectiva sostiene que los individuos tienden a informarse a través de aquellos medios que coinciden con sus convicciones. La presente investigación examina la exposición selectiva cuando el debate público se sitúa en el campo de la tensión entre identidades nacionales y, en este caso concreto, en el debate entre los partidarios de la independencia de Cataluña y los contrarios a ella. Los resultados muestran que en Cata…
Effects of a Personal Learning Environment Approach in a Master’s Program for Future Teachers
Personal learning environments or their acronym PLEs are understood as a set of tools, resources, connections, and activities that each person regularly uses for learning. This study examines the PLE approach in a university setting, evaluating its impact on student learning in a university subject within an education master’s program. The effect is assessed from two perspectives: a quantitative one based on the ‘PLE test’—administered at the beg…
Adaptations versus original film premieres trends in broadband society: A comparative analysis
In the era of the Broadband Society, cloud journalism, and streaming, the film industry is trying to modify traditional distribution channels. The adaptation of literary classics was one of the most widespread practices to obtain well-known, quality material for new productions. The objective of this research is to understand empirically what differences are involved in industry’s major production and distribution companies’ choice between adapti…
Televisión e independentismo en Cataluña exposición selectiva de los televidentes catalanes durante el proceso independentista (2015-2020)
La teoría de la exposición selectiva sostiene que los individuos tienden a informarse a través de aquellos medios que coinciden con sus convicciones. La presente investigación examina la exposición selectiva cuando el debate público se sitúa en el campo de la tensión entre identidades nacionales y, en este caso concreto, en el debate entre los partidarios de la independencia de Cataluña y los contrarios a ella. Los resultados muestran que en Cata…
Impacto de la personalidad del consumidor y la elección de marca: Análisis basado en el test Neris aplicado a Amazon
La personalidad del consumidor y su impacto en la elección de marca es un objeto de estudio preferente en marketing. Asociar perfiles psicológicos y elección de determinados anuncios aporta valor a las empresas. Con el objetivo de dar luz a esa posible relación, se lleva a cabo una investigación cuyo objetivo es medir en qué grado de intensidad la personalidad del sujeto puede afectar en su decisión de compra, y sugerir nuevas formas de segmentac…
Influence of sensory marketing on the purchasing behavior of centennials and millennials in the fast fashion sector
In the fast fashion sector, it is common to use various incentives or motivational factors derived from sensory marketing in stores, either to facilitate or influence purchases. The main objective of this study is to conduct a quantitative assessment of these factors, identifying potential differences that may exist based on gender or membership in one or another of the sociodemographic groups studied (millennials and centennials). A combination …
Patrimonio culinario mexicano y banalización cultural: Análisis de restaurantes en Barcelona
Mexican cuisine, recognised by UNESCO as Intangible Cultural Heritage of Humanity, constitutes a living and territorially diverse culinary system that faces risks of trivialisation when projected internationally. This article analyses the extent to which the offering of Mexican restaurants in Barcelona acts as an authentic cultural ambassador or instead reproduces processes of culinary cultural trivialisation. A sequential mixed-methods design wa…
Art (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Humanities (2 works) · Political science (2 works) · Psychology (2 works) · Accounting (1 works) · Acronym (1 works) · Adaptation (eye (1 works) · Advertising (1 works) · Advertising and Communication Studies (1 works)