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Eunjoo Jin

Biographic Data

ID4257761
NAMEEunjoo Jin
GIVEN NAMESEunjoo
FAMILY NAMEJin
SIGNATUREJIN E
AFFILIATIONSThe University of Texas at Austin
ORCID0000-0003-4058-922X
VERIFIEDYes
TOTAL WORKS14
TOTAL CITATIONS6
WORKS AS AUTHOR14
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Emotional responses to privacy invasion on algorithmic social media

    Open Access•Hyunjin Kang, Jeeyun Oh et al.•ARTICLE•Information Communication & Society•2026

  • How Perceived Humor Motivates and Demotivates Information Processing of TikTok Videos

    Jeeyun Oh, Eunjoo Jin et al.•ARTICLE•Health Communication•2025

    TikTok has been an innovative platform for distributing health messages with its wide appeal to younger audiences. The current study examines how the perceived humor of TikTok videos that promote COVID-19 vaccination influences persuasion through cognitive and affective mechanisms. In a survey study (N = 186), perceived humor was a positive predictor of source liking and happiness but was also associated with message discounting. Both source liki…

  • Towards more trusted virtual physicians

    Eunjoo Jin, Matthew S Eastin et al.•ARTICLE•Behaviour and Information…•2025

    Although virtual healthcare assistants have been extensively adopted in the healthcare industry, users still question their reliability. Based on the Computers are Social Actor (CASA) paradigm, the current study conducted an experiment to examine how different chatbot design cues (Chatbot vs. Layperson vs. Doctor) affect users’ trust towards virtual healthcare assistants. Results indicate that the doctor-like design cues and bot-like design cues …

  • Connecting Through Fear of Missing Out (FoMO)

    Open Access•Soyon Michelle Choi, Natalie Brown‐devlin et al.•ARTICLE•Communication & Sport•2025•References: 10

    This study explores how FoMO fosters sports fan attachment and enhances team identification in the context of online sports fandom. Grounded in social capital theory and social identity theory, this paper investigates how sports fans’ experiences with FoMO activate socially driven behaviors, particularly social media involvement, which build attachment to sports and deepen team identification. An online survey of 451 U.S. based participants revea…

  • Understanding the dimensions and violation of privacy in human–algorithm interaction

    Open Access•Jeeyun Oh, Hyunjin Kang et al.•ARTICLE•New Media & Society•2025•References: 9

    This study qualitatively investigates user responses to privacy invasion by social media algorithms and identifies the fundamental needs that drive the feelings of privacy violation. In-depth interviews with 17 users in the United States revealed that the dimensions of physical, social, informational, and psychological privacy, originally defined in interpersonal communication, can be extended to human–algorithm interaction and are still deemed t…

  • Advertising Artificial Intelligence (AI) Agents

    Y Greg Song, Jeongmin Ham et al.•ARTICLE•Journal of Interactive Advertising•2024

    The present study investigates the distinct advantages that conversational artificial intelligence (AI) agents provide consumers, including social benefits and communication sincerity. Additionally, this research examines how the exhibition of these attributes in advertisements impacts consumer perceptions. In doing so, this study represents an initial look at how advertisers can strategically promote conversational AI agents to consumers. The pr…

  • Bridging the health literacy gap through AI chatbot design

    Open Access•Eunjoo Jin, Yuhosua Ryoo et al.•ARTICLE•Internet Research•2024•Cited by: 3•References: 5

    Purpose Notwithstanding their potential benefits especially for individuals with low health literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The present study aims to address this challenge by investigating strategies to enhance users’ cognitive and emotional trust in healthcare chatbots. Particularly, this study aims to understand the effects of chatbot design cues in increasing trust and future chatbot …

  • Surprise of Serious Covid-19 Vaccination Messages on TikTok

    Open Access•Jeeyun Oh, Shuer Zhuo et al.•ARTICLE•Science Communication•2023•References: 11

    TikTok is a social media channel for light entertainment and humor. Then what happens when TikTok tries to persuade users with serious health messages? A between-subject study ( N = 189) induced expectancy violation by using six COVID-19 vaccination videos with a varied level of seriousness. Among those who held stronger perceptions of TikTok as an entertainment channel, the seriousness of videos was associated with increased expectancy violation…

  • When a Chatbot Smiles at You

    Open Access•Eunjoo Jin, Matthew S Eastin•ARTICLE•Cyberpsychology Behavior and…•2022

    Based on the computers are social actors theory and social presence theory, the current study investigates the psychological mechanism by which the use of friendly language by a personalized product recommendation chatbot influences product attitudes. Results indicated that the effect of the friendly chatbot on more positive product attitudes was sequentially mediated by social presence and user satisfaction. Previous experience with product reco…

  • The role of emotion in interactivity effects

    Eunjoo Jin, Jeeyun Oh•ARTICLE•Behaviour and Information…•2022

    Individuals can react to the same media content in significantly different ways depending on their emotions, yet only little attention has been paid to this topic in the context of interactive media usage. Filling this gap, the current study investigates how the valence of emotion affects the persuasive impact of interactive health messages. We conducted a 2 (emotion: positive vs. negative) × 2 (interactivity: interactive website vs. non-interact…

  • The Moderating Role of Emotion

    Open Access•Eunjoo Jin, Lucy Atkinson•ARTICLE•Journalism & Mass Communication…•2021

    Based on mood management theory and the broaden-and-build theory, this study examines whether an individual’s emotional state influences the persuasive efficacy of climate change news framing techniques. To test our hypothesis, we conducted a 2 (Message Framing: thematic vs. episodic) × 2 (Emotion: positive vs. control) between-subjects factorial design experiment. Results indicate that episodically framed messages significantly decrease news bel…

  • Does 360-degree Video Enhance Engagement with Global Warming

    Jeeyun Oh, Eunjoo Jin et al.•ARTICLE•Environmental Communication•2021

    360-degree videos have become favored tools to deliver environmental messages to audiences on social media platforms. Whereas 360-degree videos can emotionally engage users with beautiful scenery imitating virtual reality (VR) technology, such positive experiences may not be always translated into greater persuasion. Based on the theories of emotion and interactivity, we propose that the peaceful feelings evoked by interacting with natural scener…

  • When Others Are Here

    Eunjoo Jin, Natalie Brown‐devlin•ARTICLE•Mass Communication & Society•2021•References: 14

    Given the potential power of social presence on individuals’ cognitive and affective responses, the current study hypothesizes that individuals’ social presence differentiates the level of perceived subjective norms and societal injunctive norms for climate change prevention behaviors. Based on prior literature, users’ threat perception is suggested as a moderating variable that can maximize the effects of social presence. To test these hypothese…

  • How 360-Degree Video Influences Content Perceptions and Environmental Behavior

    Open Access•Jeeyun Oh, Sabitha Sudarshan et al.•ARTICLE•Science Communication•2020•Cited by: 3•References: 67

    Whereas the positive impact of 360-degree video on user experience has been demonstrated, its persuasive potentials have not been fully investigated. A lab experiment compared proenvironmental 360-degree videos and unidirectional videos in their persuasive effectiveness. Environmental self-efficacy, the degree to which individuals believe that they can influence the outcomes associated with global warming, has been proposed as a moderator. In a l…

  • Bridging the health literacy gap through AI chatbot design

    Open Access•Eunjoo Jin, Yuhosua Ryoo et al.•ARTICLE•Internet Research•2024•Cited by: 3•References: 5

    Purpose Notwithstanding their potential benefits especially for individuals with low health literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The present study aims to address this challenge by investigating strategies to enhance users’ cognitive and emotional trust in healthcare chatbots. Particularly, this study aims to understand the effects of chatbot design cues in increasing trust and future chatbot …

  • How 360-Degree Video Influences Content Perceptions and Environmental Behavior

    Open Access•Jeeyun Oh, Sabitha Sudarshan et al.•ARTICLE•Science Communication•2020•Cited by: 3•References: 67

    Whereas the positive impact of 360-degree video on user experience has been demonstrated, its persuasive potentials have not been fully investigated. A lab experiment compared proenvironmental 360-degree videos and unidirectional videos in their persuasive effectiveness. Environmental self-efficacy, the degree to which individuals believe that they can influence the outcomes associated with global warming, has been proposed as a moderator. In a l…

  • How 360-Degree Video Influences Content Perceptions and Environmental Behavior

    Open Access•Jeeyun Oh, Sabitha Sudarshan et al.•ARTICLE•Science Communication•2020•Cited by: 3•References: 67

    Whereas the positive impact of 360-degree video on user experience has been demonstrated, its persuasive potentials have not been fully investigated. A lab experiment compared proenvironmental 360-degree videos and unidirectional videos in their persuasive effectiveness. Environmental self-efficacy, the degree to which individuals believe that they can influence the outcomes associated with global warming, has been proposed as a moderator. In a l…

  • The Moderating Role of Emotion

    Open Access•Eunjoo Jin, Lucy Atkinson•ARTICLE•Journalism & Mass Communication…•2021

    Based on mood management theory and the broaden-and-build theory, this study examines whether an individual’s emotional state influences the persuasive efficacy of climate change news framing techniques. To test our hypothesis, we conducted a 2 (Message Framing: thematic vs. episodic) × 2 (Emotion: positive vs. control) between-subjects factorial design experiment. Results indicate that episodically framed messages significantly decrease news bel…

  • Does 360-degree Video Enhance Engagement with Global Warming

    Jeeyun Oh, Eunjoo Jin et al.•ARTICLE•Environmental Communication•2021

    360-degree videos have become favored tools to deliver environmental messages to audiences on social media platforms. Whereas 360-degree videos can emotionally engage users with beautiful scenery imitating virtual reality (VR) technology, such positive experiences may not be always translated into greater persuasion. Based on the theories of emotion and interactivity, we propose that the peaceful feelings evoked by interacting with natural scener…

  • When Others Are Here

    Eunjoo Jin, Natalie Brown‐devlin•ARTICLE•Mass Communication & Society•2021•References: 14

    Given the potential power of social presence on individuals’ cognitive and affective responses, the current study hypothesizes that individuals’ social presence differentiates the level of perceived subjective norms and societal injunctive norms for climate change prevention behaviors. Based on prior literature, users’ threat perception is suggested as a moderating variable that can maximize the effects of social presence. To test these hypothese…

  • When a Chatbot Smiles at You

    Open Access•Eunjoo Jin, Matthew S Eastin•ARTICLE•Cyberpsychology Behavior and…•2022

    Based on the computers are social actors theory and social presence theory, the current study investigates the psychological mechanism by which the use of friendly language by a personalized product recommendation chatbot influences product attitudes. Results indicated that the effect of the friendly chatbot on more positive product attitudes was sequentially mediated by social presence and user satisfaction. Previous experience with product reco…

  • The role of emotion in interactivity effects

    Eunjoo Jin, Jeeyun Oh•ARTICLE•Behaviour and Information…•2022

    Individuals can react to the same media content in significantly different ways depending on their emotions, yet only little attention has been paid to this topic in the context of interactive media usage. Filling this gap, the current study investigates how the valence of emotion affects the persuasive impact of interactive health messages. We conducted a 2 (emotion: positive vs. negative) × 2 (interactivity: interactive website vs. non-interact…

  • Surprise of Serious Covid-19 Vaccination Messages on TikTok

    Open Access•Jeeyun Oh, Shuer Zhuo et al.•ARTICLE•Science Communication•2023•References: 11

    TikTok is a social media channel for light entertainment and humor. Then what happens when TikTok tries to persuade users with serious health messages? A between-subject study ( N = 189) induced expectancy violation by using six COVID-19 vaccination videos with a varied level of seriousness. Among those who held stronger perceptions of TikTok as an entertainment channel, the seriousness of videos was associated with increased expectancy violation…

  • Advertising Artificial Intelligence (AI) Agents

    Y Greg Song, Jeongmin Ham et al.•ARTICLE•Journal of Interactive Advertising•2024

    The present study investigates the distinct advantages that conversational artificial intelligence (AI) agents provide consumers, including social benefits and communication sincerity. Additionally, this research examines how the exhibition of these attributes in advertisements impacts consumer perceptions. In doing so, this study represents an initial look at how advertisers can strategically promote conversational AI agents to consumers. The pr…

  • Bridging the health literacy gap through AI chatbot design

    Open Access•Eunjoo Jin, Yuhosua Ryoo et al.•ARTICLE•Internet Research•2024•Cited by: 3•References: 5

    Purpose Notwithstanding their potential benefits especially for individuals with low health literacy, users are still somewhat skeptical about the reliability of healthcare chatbots. The present study aims to address this challenge by investigating strategies to enhance users’ cognitive and emotional trust in healthcare chatbots. Particularly, this study aims to understand the effects of chatbot design cues in increasing trust and future chatbot …

  • How Perceived Humor Motivates and Demotivates Information Processing of TikTok Videos

    Jeeyun Oh, Eunjoo Jin et al.•ARTICLE•Health Communication•2025

    TikTok has been an innovative platform for distributing health messages with its wide appeal to younger audiences. The current study examines how the perceived humor of TikTok videos that promote COVID-19 vaccination influences persuasion through cognitive and affective mechanisms. In a survey study (N = 186), perceived humor was a positive predictor of source liking and happiness but was also associated with message discounting. Both source liki…

  • Towards more trusted virtual physicians

    Eunjoo Jin, Matthew S Eastin et al.•ARTICLE•Behaviour and Information…•2025

    Although virtual healthcare assistants have been extensively adopted in the healthcare industry, users still question their reliability. Based on the Computers are Social Actor (CASA) paradigm, the current study conducted an experiment to examine how different chatbot design cues (Chatbot vs. Layperson vs. Doctor) affect users’ trust towards virtual healthcare assistants. Results indicate that the doctor-like design cues and bot-like design cues …

  • Connecting Through Fear of Missing Out (FoMO)

    Open Access•Soyon Michelle Choi, Natalie Brown‐devlin et al.•ARTICLE•Communication & Sport•2025•References: 10

    This study explores how FoMO fosters sports fan attachment and enhances team identification in the context of online sports fandom. Grounded in social capital theory and social identity theory, this paper investigates how sports fans’ experiences with FoMO activate socially driven behaviors, particularly social media involvement, which build attachment to sports and deepen team identification. An online survey of 451 U.S. based participants revea…

  • Understanding the dimensions and violation of privacy in human–algorithm interaction

    Open Access•Jeeyun Oh, Hyunjin Kang et al.•ARTICLE•New Media & Society•2025•References: 9

    This study qualitatively investigates user responses to privacy invasion by social media algorithms and identifies the fundamental needs that drive the feelings of privacy violation. In-depth interviews with 17 users in the United States revealed that the dimensions of physical, social, informational, and psychological privacy, originally defined in interpersonal communication, can be extended to human–algorithm interaction and are still deemed t…

  • Emotional responses to privacy invasion on algorithmic social media

    Open Access•Hyunjin Kang, Jeeyun Oh et al.•ARTICLE•Information Communication & Society•2026

Psychology (12 works) · Social Psychology (10 works) · Media Influence and Health (9 works) · Behavioral Health and Interventions (6 works) · Computer Science (6 works) · Perception (6 works) · Social media (5 works) · World Wide Web (5 works) · Advertising (4 works) · AI in Service Interactions (4 works)

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