Nicole M Lee
Biographic Data
| ID | 4257773 |
|---|---|
| NAME | Nicole M Lee |
| GIVEN NAMES | Nicole M |
| FAMILY NAME | Lee |
| SIGNATURE | LEE N M |
| AFFILIATIONS | Arizona State University |
| VERIFIED | No |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 14 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Natural history museums are missing an opportunity to present research and collections on YouTube
There have been repeated calls in the US for scientists to communicate the importance of biological collections to both a general public audience and to policy makers. Natural history museums that house both collections and research staff while maintaining online media presences, are well positioned to communicate that value. Our study aims to understand how these museums present themselves and their research and collections via YouTube. We creat…
Examining the impact of information sources in building consumer trust in the direct-to-consumer genetic testing industry
Purpose This study tests the impact of information sources on consumer trust of direct-to-consumer genetic testing (DTCGT) companies and of the genetic testing process. Design/methodology/approach An online survey was conducted using a probability-based panel of U.S. adults (N = 249) by Ipsos’ KnowledgePanel®. The sample consisted of participants who had taken a genetic test. Participants were asked questions that measured information sources use…
The Role of Human Voice in Direct-To-Consumer Health Communication
Despite overall positive perceptions, many customers distrust direct-to-consumer genetic testing companies in regard to privacy and aftercare. Prior research suggests companies can assuage mistrust by personalizing communication when discussing sensitive health information. This content analysis of customer e-mails (N = 338) investigates the purpose, personalization, and use of the human voice strategy by direct-to-consumer genetic testing compan…
Public concerns about direct-to-consumer DNA test kits: The Evidence From Survey and Social Media Data
Despite the popularity of direct-to-consumer (DTC) genetic tests, vocal critics have voiced concerns about test utility, data security, and consumers’ ability to interpret results. This study explores what issues consumers are concerned with and how prevalent these concerns are. Through an analysis of open-ended survey responses and publicly available social media comments, we examined the factors that prevent individuals from purchasing a DTC ge…
Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions
Purpose This study examines perceived transparency of direct-to-consumer (DTC) genetic testing communication and measures its impact on consumers' trust, attitudes, and the intention to recommend the test to others. Design/methodology/approach An online survey of US–based adults (over 18 years of age) ( N = 271) was administered by the online panel company Qualtrics Panels. The sample consisted of participants who have taken a DTC genetic test pr…
A Missed Opportunity: Noaa’s Use of Social Media to Communicate Climate Science
In the current media landscape, organizations often communicate about science directly with publics through online channels rather than relying on journalist gatekeepers. Online platforms present organizations with the opportunity to participate in two-way communication in order to increase engagement with science. The present study examined how the National Oceanic and Atmospheric Administration (NOAA) utilizes social media to interact with publ…
A Reply to Lindsey, Herring, and Greenhalgh on “A Missed Opportunity: Noaa’s Use of Social Media to Communicate Climate Science”
"A Reply to Lindsey, Herring, and Greenhalgh on “A Missed Opportunity?: NOAA’s Use of Social Media to Communicate Climate Science”." Environmental Communication, 12(2), pp. 287–288
Set It and Forget It: The One-Way Use of Social Media by Government Agencies Communicating Science
As traditional thinking about science communication is modified to emphasize engagement with science, public relations theorizing—particularly related to dialogic communication—may contribute to science communication theory and practice. Despite calls to move beyond the deficit model, we argue that many science organizations continue to practice one-way communication and underutilize social media’s potential for dialogue. To support our argument,…
Set It and Forget It: The One-Way Use of Social Media by Government Agencies Communicating Science
As traditional thinking about science communication is modified to emphasize engagement with science, public relations theorizing—particularly related to dialogic communication—may contribute to science communication theory and practice. Despite calls to move beyond the deficit model, we argue that many science organizations continue to practice one-way communication and underutilize social media’s potential for dialogue. To support our argument,…
Set It and Forget It: The One-Way Use of Social Media by Government Agencies Communicating Science
As traditional thinking about science communication is modified to emphasize engagement with science, public relations theorizing—particularly related to dialogic communication—may contribute to science communication theory and practice. Despite calls to move beyond the deficit model, we argue that many science organizations continue to practice one-way communication and underutilize social media’s potential for dialogue. To support our argument,…
A Missed Opportunity: Noaa’s Use of Social Media to Communicate Climate Science
In the current media landscape, organizations often communicate about science directly with publics through online channels rather than relying on journalist gatekeepers. Online platforms present organizations with the opportunity to participate in two-way communication in order to increase engagement with science. The present study examined how the National Oceanic and Atmospheric Administration (NOAA) utilizes social media to interact with publ…
A Reply to Lindsey, Herring, and Greenhalgh on “A Missed Opportunity: Noaa’s Use of Social Media to Communicate Climate Science”
"A Reply to Lindsey, Herring, and Greenhalgh on “A Missed Opportunity?: NOAA’s Use of Social Media to Communicate Climate Science”." Environmental Communication, 12(2), pp. 287–288
Examining the perceived transparency of DTC genetic testing company communication and its impact on consumer trust, attitude and behavioral intentions
Purpose This study examines perceived transparency of direct-to-consumer (DTC) genetic testing communication and measures its impact on consumers' trust, attitudes, and the intention to recommend the test to others. Design/methodology/approach An online survey of US–based adults (over 18 years of age) ( N = 271) was administered by the online panel company Qualtrics Panels. The sample consisted of participants who have taken a DTC genetic test pr…
Examining the impact of information sources in building consumer trust in the direct-to-consumer genetic testing industry
Purpose This study tests the impact of information sources on consumer trust of direct-to-consumer genetic testing (DTCGT) companies and of the genetic testing process. Design/methodology/approach An online survey was conducted using a probability-based panel of U.S. adults (N = 249) by Ipsos’ KnowledgePanel®. The sample consisted of participants who had taken a genetic test. Participants were asked questions that measured information sources use…
The Role of Human Voice in Direct-To-Consumer Health Communication
Despite overall positive perceptions, many customers distrust direct-to-consumer genetic testing companies in regard to privacy and aftercare. Prior research suggests companies can assuage mistrust by personalizing communication when discussing sensitive health information. This content analysis of customer e-mails (N = 338) investigates the purpose, personalization, and use of the human voice strategy by direct-to-consumer genetic testing compan…
Public concerns about direct-to-consumer DNA test kits: The Evidence From Survey and Social Media Data
Despite the popularity of direct-to-consumer (DTC) genetic tests, vocal critics have voiced concerns about test utility, data security, and consumers’ ability to interpret results. This study explores what issues consumers are concerned with and how prevalent these concerns are. Through an analysis of open-ended survey responses and publicly available social media comments, we examined the factors that prevent individuals from purchasing a DTC ge…
Natural history museums are missing an opportunity to present research and collections on YouTube
There have been repeated calls in the US for scientists to communicate the importance of biological collections to both a general public audience and to policy makers. Natural history museums that house both collections and research staff while maintaining online media presences, are well positioned to communicate that value. Our study aims to understand how these museums present themselves and their research and collections via YouTube. We creat…
Political science (6 works) · Business (5 works) · Climate Change Communication and Perception (5 works) · Public relations (5 works) · Social media (5 works) · Computer Science (4 works) · Media Studies and Communication (4 works) · Public Relations and Crisis Communication (4 works) · Sociology (4 works) · Advertising (3 works)