Matthew S Vandyke
Biographic Data
| ID | 4257774 |
|---|---|
| NAME | Matthew S Vandyke |
| GIVEN NAMES | Matthew S |
| FAMILY NAME | Vandyke |
| SIGNATURE | VANDYKE M S |
| AFFILIATIONS | University of Alabama |
| VERIFIED | No |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 17 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
The Role of Human Voice in Direct-To-Consumer Health Communication
Despite overall positive perceptions, many customers distrust direct-to-consumer genetic testing companies in regard to privacy and aftercare. Prior research suggests companies can assuage mistrust by personalizing communication when discussing sensitive health information. This content analysis of customer e-mails (N = 338) investigates the purpose, personalization, and use of the human voice strategy by direct-to-consumer genetic testing compan…
Science Communication Meets Consumer Relations: An Analysis of Twitter Use by 23andMe
For-profit organizations play a considerable role in the dissemination of scientific research and information. In the case of direct-to-consumer genetic testing, this is important because how consumers learn about genetic science can influence health decisions and support for science. Through a content analysis of Twitter posts ( N = 1,000), this study examined how 23andMe balances traditional promotion, communicating product benefits, and sharin…
Selective perceptions of hydraulic fracturing: The role of issue support in the evaluation of visual frames
Hydraulic fracturing (HF) is a focal topic in discussions about domestic energy production, yet the American public is largely unfamiliar and undecided about the practice. This study sheds light on how individuals may come to understand hydraulic fracturing as this unconventional production technology becomes more prominent in the United States. For the study, a thorough search of HF photographs was performed, and a systematic evaluation of 40 im…
Set It and Forget It: The One-Way Use of Social Media by Government Agencies Communicating Science
As traditional thinking about science communication is modified to emphasize engagement with science, public relations theorizing—particularly related to dialogic communication—may contribute to science communication theory and practice. Despite calls to move beyond the deficit model, we argue that many science organizations continue to practice one-way communication and underutilize social media’s potential for dialogue. To support our argument,…
Set It and Forget It: The One-Way Use of Social Media by Government Agencies Communicating Science
As traditional thinking about science communication is modified to emphasize engagement with science, public relations theorizing—particularly related to dialogic communication—may contribute to science communication theory and practice. Despite calls to move beyond the deficit model, we argue that many science organizations continue to practice one-way communication and underutilize social media’s potential for dialogue. To support our argument,…
Selective perceptions of hydraulic fracturing: The role of issue support in the evaluation of visual frames
Hydraulic fracturing (HF) is a focal topic in discussions about domestic energy production, yet the American public is largely unfamiliar and undecided about the practice. This study sheds light on how individuals may come to understand hydraulic fracturing as this unconventional production technology becomes more prominent in the United States. For the study, a thorough search of HF photographs was performed, and a systematic evaluation of 40 im…
Science Communication Meets Consumer Relations: An Analysis of Twitter Use by 23andMe
For-profit organizations play a considerable role in the dissemination of scientific research and information. In the case of direct-to-consumer genetic testing, this is important because how consumers learn about genetic science can influence health decisions and support for science. Through a content analysis of Twitter posts ( N = 1,000), this study examined how 23andMe balances traditional promotion, communicating product benefits, and sharin…
Selective perceptions of hydraulic fracturing: The role of issue support in the evaluation of visual frames
Hydraulic fracturing (HF) is a focal topic in discussions about domestic energy production, yet the American public is largely unfamiliar and undecided about the practice. This study sheds light on how individuals may come to understand hydraulic fracturing as this unconventional production technology becomes more prominent in the United States. For the study, a thorough search of HF photographs was performed, and a systematic evaluation of 40 im…
Set It and Forget It: The One-Way Use of Social Media by Government Agencies Communicating Science
As traditional thinking about science communication is modified to emphasize engagement with science, public relations theorizing—particularly related to dialogic communication—may contribute to science communication theory and practice. Despite calls to move beyond the deficit model, we argue that many science organizations continue to practice one-way communication and underutilize social media’s potential for dialogue. To support our argument,…
Science Communication Meets Consumer Relations: An Analysis of Twitter Use by 23andMe
For-profit organizations play a considerable role in the dissemination of scientific research and information. In the case of direct-to-consumer genetic testing, this is important because how consumers learn about genetic science can influence health decisions and support for science. Through a content analysis of Twitter posts ( N = 1,000), this study examined how 23andMe balances traditional promotion, communicating product benefits, and sharin…
The Role of Human Voice in Direct-To-Consumer Health Communication
Despite overall positive perceptions, many customers distrust direct-to-consumer genetic testing companies in regard to privacy and aftercare. Prior research suggests companies can assuage mistrust by personalizing communication when discussing sensitive health information. This content analysis of customer e-mails (N = 338) investigates the purpose, personalization, and use of the human voice strategy by direct-to-consumer genetic testing compan…
Computer Science (3 works) · Media Studies and Communication (3 works) · Political science (3 works) · Psychology (3 works) · Public relations (3 works) · Advertising (2 works) · Business (2 works) · Climate Change Communication and Perception (2 works) · Communication (2 works) · Marketing (2 works)