Soo Yun Kim
Biographic Data
| ID | 4257835 |
|---|---|
| NAME | Soo Yun Kim |
| GIVEN NAMES | Soo Yun |
| FAMILY NAME | Kim |
| SIGNATURE | KIM S Y |
| AFFILIATIONS | Department of Communication, University of Texas – Rio Grande Valley |
| ORCID | 0000-0002-7173-9465 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 83 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 3 |
Beyond the Minority Label
Minority status is often treated as a singular condition in higher education research. This essay argues that it comprises three distinct dimensions: structural marginalization, numerical minority status, and experiential marginality. Border-region Hispanic-Serving Institutions (HSIs), where Hispanic students form a numerical majority while remaining structurally marginalized, reveal how these dimensions can become decoupled. This perspective cha…
Perceived Political Party Divide During the Pandemic
This study examines how perceived political party divide may foster affective polarization during the COVID-19 pandemic. Drawing on nationally representative sample surveys of U.S. and South Korean adults, we investigate the relationship between attitude strength toward COVID-19 vaccines, perceived polarization, and affective polarization. Results suggest that individuals with stronger attitudes toward vaccines are more likely to perceive a great…
Risk Perception and Preventive Behavior During the Covid-19 Pandemic
Given the absence of COVID-19 treatments, the best way to control the spread of the virus is to break the chain of infection by increasing public participation in preventive behaviors recommended by health authorities. This study proposes a moderated mediation model of information behaviors (e.g. information seeking and information verification) and trust in government that explores the relationship between risk perception and preventive behavior…
The Stealth Media? Groups and Targets behind Divisive Issue Campaigns on Facebook
In light of the foreign interference in the 2016 U.S. elections, the present research asks the question of whether the digital media has become the stealth media for anonymous political campaigns. By utilizing a user-based, real-time, digital ad tracking tool, the present research reverse engineers and tracks the groups (Study 1) and the targets (Study 2) of divisive issue campaigns based on 5 million paid ads on Facebook exposed to 9,519 individ…
The influence of weight-of-evidence strategies on audience perceptions of (un)certainty when media cover contested science
Controversy in science news accounts attracts audiences and draws attention to important science issues. But sometimes covering multiple sides of a science issue does the audience a disservice. Counterbalancing a truth claim backed by strong scientific support with a poorly backed argument can unnecessarily heighten audience perceptions of uncertainty. At the same time, journalistic norms often constrain reporters to “get both sides of the story”…
National Conversations About the Costs of U.S. Health Care
This study evaluated 531 newspaper articles and television transcripts to examine how the U.S. media presented the issue of rising health care costs from 1993 to 2010. The prominence of health care coverage, the expert sources, and the presentation of the causes of rising health care costs were assessed. Results suggest that the president influenced health care news coverage, while expert sources quoted in the reports influenced how the causes of…
Talking about bio-fuel in the news
This study offers an analysis of news framing of ethanol stories, examining several key dimensions of framing. A content analysis of six national and regional newspapers indicates that ethanol has been presented largely as a policy issue, rather than a technology or an economic issue. We also found that the environment has been the key talking point in debating the issue. Overall, the story tone has become increasingly negative over the years. Dr…
The Stealth Media? Groups and Targets behind Divisive Issue Campaigns on Facebook
In light of the foreign interference in the 2016 U.S. elections, the present research asks the question of whether the digital media has become the stealth media for anonymous political campaigns. By utilizing a user-based, real-time, digital ad tracking tool, the present research reverse engineers and tracks the groups (Study 1) and the targets (Study 2) of divisive issue campaigns based on 5 million paid ads on Facebook exposed to 9,519 individ…
Talking about bio-fuel in the news
This study offers an analysis of news framing of ethanol stories, examining several key dimensions of framing. A content analysis of six national and regional newspapers indicates that ethanol has been presented largely as a policy issue, rather than a technology or an economic issue. We also found that the environment has been the key talking point in debating the issue. Overall, the story tone has become increasingly negative over the years. Dr…
National Conversations About the Costs of U.S. Health Care
This study evaluated 531 newspaper articles and television transcripts to examine how the U.S. media presented the issue of rising health care costs from 1993 to 2010. The prominence of health care coverage, the expert sources, and the presentation of the causes of rising health care costs were assessed. Results suggest that the president influenced health care news coverage, while expert sources quoted in the reports influenced how the causes of…
Talking about bio-fuel in the news
This study offers an analysis of news framing of ethanol stories, examining several key dimensions of framing. A content analysis of six national and regional newspapers indicates that ethanol has been presented largely as a policy issue, rather than a technology or an economic issue. We also found that the environment has been the key talking point in debating the issue. Overall, the story tone has become increasingly negative over the years. Dr…
National Conversations About the Costs of U.S. Health Care
This study evaluated 531 newspaper articles and television transcripts to examine how the U.S. media presented the issue of rising health care costs from 1993 to 2010. The prominence of health care coverage, the expert sources, and the presentation of the causes of rising health care costs were assessed. Results suggest that the president influenced health care news coverage, while expert sources quoted in the reports influenced how the causes of…
The influence of weight-of-evidence strategies on audience perceptions of (un)certainty when media cover contested science
Controversy in science news accounts attracts audiences and draws attention to important science issues. But sometimes covering multiple sides of a science issue does the audience a disservice. Counterbalancing a truth claim backed by strong scientific support with a poorly backed argument can unnecessarily heighten audience perceptions of uncertainty. At the same time, journalistic norms often constrain reporters to “get both sides of the story”…
The Stealth Media? Groups and Targets behind Divisive Issue Campaigns on Facebook
In light of the foreign interference in the 2016 U.S. elections, the present research asks the question of whether the digital media has become the stealth media for anonymous political campaigns. By utilizing a user-based, real-time, digital ad tracking tool, the present research reverse engineers and tracks the groups (Study 1) and the targets (Study 2) of divisive issue campaigns based on 5 million paid ads on Facebook exposed to 9,519 individ…
Risk Perception and Preventive Behavior During the Covid-19 Pandemic
Given the absence of COVID-19 treatments, the best way to control the spread of the virus is to break the chain of infection by increasing public participation in preventive behaviors recommended by health authorities. This study proposes a moderated mediation model of information behaviors (e.g. information seeking and information verification) and trust in government that explores the relationship between risk perception and preventive behavior…
Perceived Political Party Divide During the Pandemic
This study examines how perceived political party divide may foster affective polarization during the COVID-19 pandemic. Drawing on nationally representative sample surveys of U.S. and South Korean adults, we investigate the relationship between attitude strength toward COVID-19 vaccines, perceived polarization, and affective polarization. Results suggest that individuals with stronger attitudes toward vaccines are more likely to perceive a great…
Beyond the Minority Label
Minority status is often treated as a singular condition in higher education research. This essay argues that it comprises three distinct dimensions: structural marginalization, numerical minority status, and experiential marginality. Border-region Hispanic-Serving Institutions (HSIs), where Hispanic students form a numerical majority while remaining structurally marginalized, reveal how these dimensions can become decoupled. This perspective cha…
Political science (5 works) · Psychology (4 works) · Advertising (3 works) · Business (3 works) · Climate Change Communication and Perception (3 works) · Media studies (3 works) · Media Studies and Communication (3 works) · Public relations (3 works) · Sociology (3 works) · Law (2 works)