Sungwook Hwang
Biographic Data
| ID | 4258110 |
|---|---|
| NAME | Sungwook Hwang |
| GIVEN NAMES | Sungwook |
| FAMILY NAME | Hwang |
| SIGNATURE | HWANG S |
| AFFILIATIONS | University of Missouri |
| ORCID | 0000-0001-8107-464X |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 1 |
Factors Evaluating the Crisis Preparedness of a City in the Era of New Normal
This study aimed to identify the key components of crisis preparedness and understand the relative importance of various public relations (PR) factors to suggest efficient ways to prepare for a pandemic crisis, such as COVID-19. We highlight the processoriented approach of crisis preparedness in addition to the static readiness in response to a crisis. Specifically, we conducted an analytic hierarchy process (AHP) using focus group interviews and…
What Contingency Factors Affect the Image of Korean Politicians
This study applies the contingency theory of accommodation (CTA) to examine the extent to which the contingent variables surrounding a politician can influence the public s perception of the politician s image and their voting intentions in Korea. A total of 1,126 respondents were asked to view two aspects of a politician s image: (1) the politician s capabilities and attractiveness, and (2) the corruptness and self-righteousness (RQ1). The follo…
Who is the Honorary Ambassador Best Suited to Reflect Your Organization’s Identity
We developed a unidimensional evaluation scale to enable managers of organizations to appoint the most suited individuals as honorary ambassadors. We chose the factors on which the scale is based through an extensive literature review, interviews with experts, exploration of their reviews, and online surveys of Korean public relations practitioners. The 8 factors we selected for evaluating an honorary ambassador best suited to reflect an organiza…
The influence of perceived contingency factors on public attitudes towards a policy communication for multiculturalism and multicultural acceptance in South Korea
Based on the contingency theory of accommodation in public relations, this study examined how South Korean citizens perceive contingency factors related to the issue of multiculturalism, and how their perceptions of the contingency factors influence their attitudes towards the Korean government’s public relations (PR) efforts to promote multiculturalism, as well as their intentions to accept multiculturalism in South Korea. A series of multiple r…
From Revered to Reviled
A South Korean scientist who claimed to clone the first human embryos went from national hero to international disgrace in 23 months after his research proved to have been falsified. Guided by narrative theory, this cross-cultural narrative analysis examines news coverage of key milestones in the scandal in The New York Times and Chosunilbo, South Korea's largest newspaper. Significant disparities are found in the way the narratives are told in t…
From Revered to Reviled
A South Korean scientist who claimed to clone the first human embryos went from national hero to international disgrace in 23 months after his research proved to have been falsified. Guided by narrative theory, this cross-cultural narrative analysis examines news coverage of key milestones in the scandal in The New York Times and Chosunilbo, South Korea's largest newspaper. Significant disparities are found in the way the narratives are told in t…
From Revered to Reviled
A South Korean scientist who claimed to clone the first human embryos went from national hero to international disgrace in 23 months after his research proved to have been falsified. Guided by narrative theory, this cross-cultural narrative analysis examines news coverage of key milestones in the scandal in The New York Times and Chosunilbo, South Korea's largest newspaper. Significant disparities are found in the way the narratives are told in t…
The influence of perceived contingency factors on public attitudes towards a policy communication for multiculturalism and multicultural acceptance in South Korea
Based on the contingency theory of accommodation in public relations, this study examined how South Korean citizens perceive contingency factors related to the issue of multiculturalism, and how their perceptions of the contingency factors influence their attitudes towards the Korean government’s public relations (PR) efforts to promote multiculturalism, as well as their intentions to accept multiculturalism in South Korea. A series of multiple r…
Who is the Honorary Ambassador Best Suited to Reflect Your Organization’s Identity
We developed a unidimensional evaluation scale to enable managers of organizations to appoint the most suited individuals as honorary ambassadors. We chose the factors on which the scale is based through an extensive literature review, interviews with experts, exploration of their reviews, and online surveys of Korean public relations practitioners. The 8 factors we selected for evaluating an honorary ambassador best suited to reflect an organiza…
What Contingency Factors Affect the Image of Korean Politicians
This study applies the contingency theory of accommodation (CTA) to examine the extent to which the contingent variables surrounding a politician can influence the public s perception of the politician s image and their voting intentions in Korea. A total of 1,126 respondents were asked to view two aspects of a politician s image: (1) the politician s capabilities and attractiveness, and (2) the corruptness and self-righteousness (RQ1). The follo…
Factors Evaluating the Crisis Preparedness of a City in the Era of New Normal
This study aimed to identify the key components of crisis preparedness and understand the relative importance of various public relations (PR) factors to suggest efficient ways to prepare for a pandemic crisis, such as COVID-19. We highlight the processoriented approach of crisis preparedness in addition to the static readiness in response to a crisis. Specifically, we conducted an analytic hierarchy process (AHP) using focus group interviews and…
Political science (5 works) · Law (4 works) · Public relations (4 works) · Politics (3 works) · Psychology (3 works) · Public Relations and Crisis Communication (3 works) · Social Psychology (3 works) · Sociology (3 works) · Computer Science (2 works) · Contingency (2 works)