Erga Atad
Dados Biográficos
| ID | 4258123 |
|---|---|
| NOME | Erga Atad |
| PRENOMES | Erga |
| SOBRENOME | Atad |
| ASSINATURA | ATAD E |
| AFILIAÇÕES | Reichman University |
| ORCID | 0000-0003-4388-8233 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 6 |
| TOTAL DE CITAÇÕES | 13 |
| TOTAL COMO AUTOR | 6 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2016 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 2 |
Should We Retire the Concept of Source Credibility? An Experimental Exploration of When Credibility Is (and Is Not) Useful
Perceived source credibility is fundamental to effective science communication. Recent years, however, have seen science become polarized and expert authority erode, complicating the notion that credibility equals persuasion. Two experiments address this tension, focusing on subcomponents of perceived source credibility—expertise and trustworthiness—for expert ( N = 474) and nonexpert sources ( N = 411). By manipulating the order by which partici…
Effects of Message Framing and Narrative Format on Promoting Persuasive Conversations with Others About the Flu Vaccine
This study examines the effects of message framing (loss vs. gain) and format (narrative vs. expository) on intentions to discuss flu vaccination with a close social referent.We test the effects of video messages using a two-wave web-based randomized experiment among adults in Israel (baseline: N = 429, one-month follow-up: N = 241).Exposure to narrative messages was positively associated with intentions to discuss flu vaccination.Exposure to los…
Does it matter who tells the story? An experimental test of the effects of narrative perspective on credibility, identification, and persuasion
This experimental study explores the effects of narrative perspective on the outcomes related to health testimonials. One testimonial was presented to each respondent regarding one of the four topics (AIDS, lung cancer, gum disease, and alcoholism) and in one of the three perspectives (patient, parent, and doctor). Respondents (n = 967) were then asked to report on various reactions to the video, including credibility, identification, and story-c…
Diplomacy under fire
Look me in the eyes
This study examines whether viewers’ parasocial interaction with a journalist affects the credibility of the journalist and the credibility of the news message, as well as whether the journalist’s direct or indirect address triggers this effect. In a between-subjects experiment ( N = 255), viewers had a more intense parasocial experience when the journalist addressed them directly rather than indirectly. Furthermore, viewers’ intense parasocial e…
Global Newsworthiness and Reversed Domestication
This study examines whether news broadcasts across nations are more cosmopolitan or parochial in their essence. To answer this question, the article proposes two unique theoretical concepts: “global newsworthiness” and “reversed domestication.” Global newsworthiness refers to news broadcasts that include ranges of countries, selected by several different reporting criteria. Reversed domestication refers to the connection made between the country …
Global Newsworthiness and Reversed Domestication
This study examines whether news broadcasts across nations are more cosmopolitan or parochial in their essence. To answer this question, the article proposes two unique theoretical concepts: “global newsworthiness” and “reversed domestication.” Global newsworthiness refers to news broadcasts that include ranges of countries, selected by several different reporting criteria. Reversed domestication refers to the connection made between the country …
Diplomacy under fire
Look me in the eyes
This study examines whether viewers’ parasocial interaction with a journalist affects the credibility of the journalist and the credibility of the news message, as well as whether the journalist’s direct or indirect address triggers this effect. In a between-subjects experiment ( N = 255), viewers had a more intense parasocial experience when the journalist addressed them directly rather than indirectly. Furthermore, viewers’ intense parasocial e…
Global Newsworthiness and Reversed Domestication
This study examines whether news broadcasts across nations are more cosmopolitan or parochial in their essence. To answer this question, the article proposes two unique theoretical concepts: “global newsworthiness” and “reversed domestication.” Global newsworthiness refers to news broadcasts that include ranges of countries, selected by several different reporting criteria. Reversed domestication refers to the connection made between the country …
Does it matter who tells the story? An experimental test of the effects of narrative perspective on credibility, identification, and persuasion
This experimental study explores the effects of narrative perspective on the outcomes related to health testimonials. One testimonial was presented to each respondent regarding one of the four topics (AIDS, lung cancer, gum disease, and alcoholism) and in one of the three perspectives (patient, parent, and doctor). Respondents (n = 967) were then asked to report on various reactions to the video, including credibility, identification, and story-c…
Diplomacy under fire
Look me in the eyes
This study examines whether viewers’ parasocial interaction with a journalist affects the credibility of the journalist and the credibility of the news message, as well as whether the journalist’s direct or indirect address triggers this effect. In a between-subjects experiment ( N = 255), viewers had a more intense parasocial experience when the journalist addressed them directly rather than indirectly. Furthermore, viewers’ intense parasocial e…
Effects of Message Framing and Narrative Format on Promoting Persuasive Conversations with Others About the Flu Vaccine
This study examines the effects of message framing (loss vs. gain) and format (narrative vs. expository) on intentions to discuss flu vaccination with a close social referent.We test the effects of video messages using a two-wave web-based randomized experiment among adults in Israel (baseline: N = 429, one-month follow-up: N = 241).Exposure to narrative messages was positively associated with intentions to discuss flu vaccination.Exposure to los…
Should We Retire the Concept of Source Credibility? An Experimental Exploration of When Credibility Is (and Is Not) Useful
Perceived source credibility is fundamental to effective science communication. Recent years, however, have seen science become polarized and expert authority erode, complicating the notion that credibility equals persuasion. Two experiments address this tension, focusing on subcomponents of perceived source credibility—expertise and trustworthiness—for expert ( N = 474) and nonexpert sources ( N = 411). By manipulating the order by which partici…
Media Studies and Communication (4 obras) · Political science (4 obras) · Psychology (4 obras) · Advertising (3 obras) · Computer Science (3 obras) · Credibility (3 obras) · Law (3 obras) · Media Influence and Health (3 obras) · Business (2 obras) · Climate Change Communication and Perception (2 obras)