Lee Ahern
Biographic Data
| ID | 4258189 |
|---|---|
| NAME | Lee Ahern |
| GIVEN NAMES | Lee |
| FAMILY NAME | Ahern |
| SIGNATURE | AHERN L |
| AFFILIATIONS | Pennsylvania State University |
| ORCID | 0000-0001-9144-3058 |
| VERIFIED | Yes |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 5 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
A Decade of Adaptation
Over the past decade, the Bellisario College at Penn State has built up a minor in digital media advertising and analytics that has become the most popular minor at the university, with 540 enrolled students and counting. This case study, from the developer and director of the minor, provides a point of reference for other advertising, marketing, or communications programs looking to enhance their digital course offerings. The sequence of courses…
The Cost of the Veil
Using disposition theory as a framework, this 2 (headscarf vs. no headscarf) by 2 (US citizen vs. refugee) experiment sought to elucidate the impact of visual and verbal cues in mediated messages on conclusions drawn from a television news package about a woman accused of consorting with a known terrorist group in the US, in terms of parochial empathy for and perceived innocence of the woman. Parochial empathy measures the difference between ingr…
Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages
Autonomous vehicles represent an emerging technology with the potential to radically transform everyday life. Yet there is little understanding of how promotional tactics—easy-to-grasp technology labels or pairing the technology with well-known celebrities—influence public perceptions of risk, benefits, and intentions. Therefore, we experimentally tested ( N = 721) the effects of technology name and celebrity presence on emotional, cognitive, and…
First-Person Effects of Emotional and Informational Messages in Strategic Environmental Communications Campaigns
This study examined the first- and third-person effects of emotional and informational messages, particularly relating to the critical issue areas of energy, the environment, and global warming. Due to intense political polarization on such issues, it also explored the role of political party identification. The results of an experiment indicated that informational messages about the environment produced third-person effects, while environmental …
Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment
Research in motivated reasoning supports the notion that sociopolitical identity moderates the impact of knowledge on attitudes toward science issues. However, science knowledge and sociopolitical orientation have been measured in different ways, and the results have not been entirely consistent. In this study, 964 adults participated in an online survey-experiment examining their reactions to a message about local water quality. Results show tha…
Key trends in environmental advertising across 30 years in National Geographic magazine
This longitudinal retrospective case study describes the sponsors, ad types, frames and message factors in green advertising over three decades in National Geographic magazine, the bellwether nature publication in the USA. In addition to providing a clearer picture of the extent and nature of environmental strategic messaging over three decades, results provide empirical support for theoretical relationships between the level of green advertising…
The Role of Media System Development in the Emergence of Postmaterialist Values and Environmental Concern
Important theories related to the social development of environmental concern and attitudes ascribe different roles to the media. I nglehart's materialist–postmaterialist value shift thesis sees the development of a more advance media system as promoting pro‐environmental values. G erbner's cultivation theory, on the other hand, sees the media as promoting consumerist tendencies, which run counter to environmental concern. This study examines the…
The Current Environment of the Theory-Practice Divide
Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment
Research in motivated reasoning supports the notion that sociopolitical identity moderates the impact of knowledge on attitudes toward science issues. However, science knowledge and sociopolitical orientation have been measured in different ways, and the results have not been entirely consistent. In this study, 964 adults participated in an online survey-experiment examining their reactions to a message about local water quality. Results show tha…
The Role of Media System Development in the Emergence of Postmaterialist Values and Environmental Concern
Important theories related to the social development of environmental concern and attitudes ascribe different roles to the media. I nglehart's materialist–postmaterialist value shift thesis sees the development of a more advance media system as promoting pro‐environmental values. G erbner's cultivation theory, on the other hand, sees the media as promoting consumerist tendencies, which run counter to environmental concern. This study examines the…
The Current Environment of the Theory-Practice Divide
The Current Environment of the Theory-Practice Divide
The Role of Media System Development in the Emergence of Postmaterialist Values and Environmental Concern
Important theories related to the social development of environmental concern and attitudes ascribe different roles to the media. I nglehart's materialist–postmaterialist value shift thesis sees the development of a more advance media system as promoting pro‐environmental values. G erbner's cultivation theory, on the other hand, sees the media as promoting consumerist tendencies, which run counter to environmental concern. This study examines the…
Key trends in environmental advertising across 30 years in National Geographic magazine
This longitudinal retrospective case study describes the sponsors, ad types, frames and message factors in green advertising over three decades in National Geographic magazine, the bellwether nature publication in the USA. In addition to providing a clearer picture of the extent and nature of environmental strategic messaging over three decades, results provide empirical support for theoretical relationships between the level of green advertising…
Worldviews, Issue Knowledge, and the Pollution of a Local Science Information Environment
Research in motivated reasoning supports the notion that sociopolitical identity moderates the impact of knowledge on attitudes toward science issues. However, science knowledge and sociopolitical orientation have been measured in different ways, and the results have not been entirely consistent. In this study, 964 adults participated in an online survey-experiment examining their reactions to a message about local water quality. Results show tha…
First-Person Effects of Emotional and Informational Messages in Strategic Environmental Communications Campaigns
This study examined the first- and third-person effects of emotional and informational messages, particularly relating to the critical issue areas of energy, the environment, and global warming. Due to intense political polarization on such issues, it also explored the role of political party identification. The results of an experiment indicated that informational messages about the environment produced third-person effects, while environmental …
The Cost of the Veil
Using disposition theory as a framework, this 2 (headscarf vs. no headscarf) by 2 (US citizen vs. refugee) experiment sought to elucidate the impact of visual and verbal cues in mediated messages on conclusions drawn from a television news package about a woman accused of consorting with a known terrorist group in the US, in terms of parochial empathy for and perceived innocence of the woman. Parochial empathy measures the difference between ingr…
Technology Name and Celebrity Endorsement Effects of Autonomous Vehicle Promotional Messages
Autonomous vehicles represent an emerging technology with the potential to radically transform everyday life. Yet there is little understanding of how promotional tactics—easy-to-grasp technology labels or pairing the technology with well-known celebrities—influence public perceptions of risk, benefits, and intentions. Therefore, we experimentally tested ( N = 721) the effects of technology name and celebrity presence on emotional, cognitive, and…
A Decade of Adaptation
Over the past decade, the Bellisario College at Penn State has built up a minor in digital media advertising and analytics that has become the most popular minor at the university, with 540 enrolled students and counting. This case study, from the developer and director of the minor, provides a point of reference for other advertising, marketing, or communications programs looking to enhance their digital course offerings. The sequence of courses…
Political science (7 works) · Climate Change Communication and Perception (4 works) · Psychology (4 works) · Public relations (4 works) · Social Psychology (4 works) · Sociology (4 works) · Advertising (3 works) · Business (3 works) · Environmental Education and Sustainability (3 works) · Media Influence and Health (3 works)