Shih-Heng Yu
Biographic Data
| ID | 4263845 |
|---|---|
| NAME | Shih-Heng Yu |
| GIVEN NAMES | Shih-Heng |
| FAMILY NAME | Yu |
| SIGNATURE | YU S |
| AFFILIATIONS | National United University |
| ORCID | 0000-0002-3604-5062 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
The influence of belief in karma and guilt appeals on donation behavior
Charitable giving represents a significant global economic force, making it crucial to understand the psychological drivers of donation behavior. While extensive research has examined various motivating factors, the complex interplay between donor beliefs, appeal strategies, and organizational characteristics remains underexplored. This research addresses this gap across two studies by investigating the interactive effects of belief in karma, cha…
Considering lightness
The number of mobile apps has rapidly increased in recent years, but the distribution of app downloads is uneven. As the first and only visual image of apps before downloading, app icons are vital tools through which app publishers promote their apps. Thus, identifying the elements of app icons that can increase consumers’ download intention is crucial. This research examines how the distribution of the lightness of yellow colour in app icon back…
An Examination on the Transmission of Covid-19 and the Effect of Response Strategies
The major purpose of this paper was to examine the transmission of COVID-19 and the associated factors that affect the transmission. A qualitative analysis was conducted by comparing the COVID-19 transmission of six countries: China, Korea, Japan, Italy, the USA, and Brazil. This paper attempted to examine the mitigation effectiveness for the transmission of COVID-19 and the pandemic severity. Time to reach the peak of daily new confirmed cases a…
Influence of type and source of electronic word-of-mouth on consumers' health care-seeking decisions
We examined the influence of the type (positive vs. negative) and source (patients' online community vs. general online community) of electronic word-of-mouth (eWOM) on consumers' health care-seeking decisions. Participants in this 2 × 2 between-subjects study comprised 160 patients who had sought medical advice at a large Tier 3, Class A hospital in China in 2019. The results show that negative (vs. positive) eWOM had a greater influence on cons…
Benchmarking and Performance Evaluation Towards the Sustainable Development of Regions in Taiwan
Data-Driven Approach to Improving the Risk Assessment Process of Medical Failures
In recent decades, many researchers have focused on the issue of medical failures in the healthcare industry. A variety of techniques have been employed to assess the risk of medical failure and to generate strategies to reduce the frequency of medical failures. Considering the limitations of the traditional method-failure mode and effects analysis (FMEA)-for risk assessment and quality improvement, this paper presents two models developed using …
Data-Driven Approach to Improving the Risk Assessment Process of Medical Failures
In recent decades, many researchers have focused on the issue of medical failures in the healthcare industry. A variety of techniques have been employed to assess the risk of medical failure and to generate strategies to reduce the frequency of medical failures. Considering the limitations of the traditional method-failure mode and effects analysis (FMEA)-for risk assessment and quality improvement, this paper presents two models developed using …
Benchmarking and Performance Evaluation Towards the Sustainable Development of Regions in Taiwan
An Examination on the Transmission of Covid-19 and the Effect of Response Strategies
The major purpose of this paper was to examine the transmission of COVID-19 and the associated factors that affect the transmission. A qualitative analysis was conducted by comparing the COVID-19 transmission of six countries: China, Korea, Japan, Italy, the USA, and Brazil. This paper attempted to examine the mitigation effectiveness for the transmission of COVID-19 and the pandemic severity. Time to reach the peak of daily new confirmed cases a…
Influence of type and source of electronic word-of-mouth on consumers' health care-seeking decisions
We examined the influence of the type (positive vs. negative) and source (patients' online community vs. general online community) of electronic word-of-mouth (eWOM) on consumers' health care-seeking decisions. Participants in this 2 × 2 between-subjects study comprised 160 patients who had sought medical advice at a large Tier 3, Class A hospital in China in 2019. The results show that negative (vs. positive) eWOM had a greater influence on cons…
Considering lightness
The number of mobile apps has rapidly increased in recent years, but the distribution of app downloads is uneven. As the first and only visual image of apps before downloading, app icons are vital tools through which app publishers promote their apps. Thus, identifying the elements of app icons that can increase consumers’ download intention is crucial. This research examines how the distribution of the lightness of yellow colour in app icon back…
The influence of belief in karma and guilt appeals on donation behavior
Charitable giving represents a significant global economic force, making it crucial to understand the psychological drivers of donation behavior. While extensive research has examined various motivating factors, the complex interplay between donor beliefs, appeal strategies, and organizational characteristics remains underexplored. This research addresses this gap across two studies by investigating the interactive effects of belief in karma, cha…
Computer Science (4 works) · Business (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Mathematics (3 works) · Advertising (2 works) · Data envelopment analysis (2 works) · Data mining (2 works) · Digital Marketing and Social Media (2 works) · Efficiency Analysis Using DEA (2 works) · Measure (data warehouse (2 works)