Leo W Jeffres
Biographic Data
| ID | 4264523 |
|---|---|
| NAME | Leo W Jeffres |
| GIVEN NAMES | Leo W |
| FAMILY NAME | Jeffres |
| SIGNATURE | JEFFRES L W |
| AFFILIATIONS | Cleveland State University |
| VERIFIED | No |
| TOTAL WORKS | 24 |
| TOTAL CITATIONS | 106 |
| AUTHOR COUNT | 24 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1973 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 7 |
Does Streaming Undermine Mainstreaming? Finding Common Cultural Ground in Divisive Times
This study assesses whether the mainstreaming hypothesis, derived from cultivation frameworks developed during the mass audience era, remains operative in a digital media environment characterized by fragmenting media and cultural taste publics. In particular, we consider evolving conceptions of mainstreaming that stimulated our research questions and hypotheses in four surveys conducted from 2015 to 2024. We broaden our view of media to see if e…
Content creators as social influencers: Predicting online video posting behaviors
Purpose Creative content influencers are increasingly seizing the opportunity not only to express themselves, but also to monetize their videos and become entrepreneurs. The present study tests an integrative framework to determine whether the “creative influencers environment” impacts the degree of motivation for posting videos online, alongside the gratifications derived from such activity. Design/methodology/approach Utilizing a national onlin…
Audience Genre Expectations in the Age of Digital Media
Mass Communication Theories in a Time of Changing Technologies
The purpose of theory in the social sciences is to describe reality and, with empirical research, produce generalizable knowledge. In an environment rapidly changing because of technologies, the co
Senses of humor, media use, and opinions about the treatment of marginalized groups
Structural Pluralism and the Community Context: How and When Does the Environment Matter
Several long-standing theories intersect in discussing the impact of community characteristics and of the mass media. The structural pluralism model popularized by Tichenor and his colleagues says that social structure influences how mass media operate in communities because they respond to how power is distributed in the social system, whereas the linear model says that the increasing size of a community's population leads to more social differe…
The Impact of Third Places on Community Quality of Life
An Urban Communication Audit: Measuring Aspects of a `Communicative City
Treating communities as communication systems, this article applies the concept behind the International Communication Association (ICA) Communication Audit for describing communication within organizations, mapping out the turf and providing a sample of measures. Network and systems theory are merged as it is asked to what extent the communication network links people into a community social system, one of several potential goals that may be mod…
Integrating Theoretical Traditions in Media Effects: Using Third-Person Effects to Link Agenda-Setting and Cultivation
In an earlier period of mass communication research, scholars were more adventuresome in advancing “new” theories and less hesitant to “create” theory. The 1970s, in particular, bore witness to the emergence of several such theories—from the knowledge gap and agenda-setting to cultivation. Scholars have generated substantial literatures elaborating work in these and other traditions. Those contributions are now sufficiently robust that it is time…
Metropolitan Websites as Urban Communication
The Internet offers cities new opportunities to communicate with their constituents at a time when metropolitan areas struggle with their community identity and cohesion. This study examined how official websites of the core cities in the 50 largest (by population) United States metropolitan areas represented their cities to the public as a whole, as well as how the cities communicated with their residents and visitors via these websites. A resea…
Cosmopoliteness in the Internet Age
The concept of cosmopoliteness previously has been associated with the diffusion of innovations. Previous research suggests that cosmopolites are earlier adopters of innovations (e.g., new media technologies) and that they use more diverse media sources. This paper details the history of the concept and identifies eight dimensions. Two surveys were employed to investigate the relationship between the concept of cosmopoliteness and new media techn…
A Model Linking Community Activity and Communication With Political Attitudes and Involvement in Neighborhoods
Although people tend to mobilize around local problems and restrict their political involvement at other times, the political communication literature generally has focused on national politics and elections. This is particularly surprising in investigations of political involvement since it is at the community level that people should feel more efficacious. Also, both mass and interpersonal communication should be more significant locally given …
Ethnicity and Ethnic Media Use: A Panel Study
Ethnicity continues to be a political and social force on the national and international scenes. After a discussion of the literature on ethnicity and communication, this article tracks a panel representing 13 different White ethnic groups in a metropolitan area. Data were collected every 4 years, beginning in 1976 and continuing through 1992. In 1976, 13 ethnic groups were surveyed, and 11 groups were tracked in subsequent surveys. Although each…
Newspapers, Pluralism, and Diversity in an Urban Context
Focusing on concepts of pluralism and diversity, in this study we use a national sample of urban community newspapers to examine relations between community characteristics and media variables in the urban context. We draw on several measures designed to tap conflict versus consensus reporting styles as advanced by Tichenor and his colleagues (Donohue, Olien, & Tichenor, 1985; Donohue, Olien, Tichenor, & Demers, 1990; Tichenor, Donohue, & Olien, …
Spirals of Silence: Expressing Opinions When the Climate of Opinion Is Unambiguous
In a field study, Noelle-Neumann's spiral of silence was adapted to a case of racially polarized, highly publicized opinions: the O. J. Simpson criminal trial. The predicted "spirals between and within groups" (based on a fear-of-negative-sanctions explanation) and "spirals between groups" (based on a presentation-of-a-public-face explanation) were not confirmed. However, there was evidence of racial differences in respondents' concerns regarding…
Separating people's satisfaction with life and public perceptions of the quality of life in the environment
Perceptions of Leisure Opportunities and the Quality of Life in a Metropolitan Area
Leisure activities have been linked to people's identity and personal satisfaction, making opportunities for leisure important determinants of people's perceptions of the quality of life (QOL). A person's assessment of the quality of life and leisure opportunities both depend on the individual's immediate environment and awareness of the opportunities which exist. People learn about those opportunities and develop perceptions from personal observ…
Philippine society and the individual: Selected essays of Frank Lynch, 1949–1976
Communication and Neighborhood Mobilization
In a communication model of neighborhood mobilization, communication variables are seen as mediating between measures of neighborhood mobilization and indicators of social status, perceptual frames and neighborhood commitment. Using data from a survey of three inner city neighborhoods, four path models are constructed, one for each dependent variable. Attention to neighborhood newspapers predicts to awareness of local groups and their activities …
Communication channels within ethnic groups
The Forgotten Media Consumer—The American Ethnic
White Ethnics and their Media Images
The more educated and affluent the respondents, the more they were critical of their ethnic image portrayed in major media
Newsmaking
The Print Tradition in a Rural Philippine Province
Ethnicity and Ethnic Media Use: A Panel Study
Ethnicity continues to be a political and social force on the national and international scenes. After a discussion of the literature on ethnicity and communication, this article tracks a panel representing 13 different White ethnic groups in a metropolitan area. Data were collected every 4 years, beginning in 1976 and continuing through 1992. In 1976, 13 ethnic groups were surveyed, and 11 groups were tracked in subsequent surveys. Although each…
A Model Linking Community Activity and Communication With Political Attitudes and Involvement in Neighborhoods
Although people tend to mobilize around local problems and restrict their political involvement at other times, the political communication literature generally has focused on national politics and elections. This is particularly surprising in investigations of political involvement since it is at the community level that people should feel more efficacious. Also, both mass and interpersonal communication should be more significant locally given …
Newspapers, Pluralism, and Diversity in an Urban Context
Focusing on concepts of pluralism and diversity, in this study we use a national sample of urban community newspapers to examine relations between community characteristics and media variables in the urban context. We draw on several measures designed to tap conflict versus consensus reporting styles as advanced by Tichenor and his colleagues (Donohue, Olien, & Tichenor, 1985; Donohue, Olien, Tichenor, & Demers, 1990; Tichenor, Donohue, & Olien, …
Separating people's satisfaction with life and public perceptions of the quality of life in the environment
Perceptions of Leisure Opportunities and the Quality of Life in a Metropolitan Area
Leisure activities have been linked to people's identity and personal satisfaction, making opportunities for leisure important determinants of people's perceptions of the quality of life (QOL). A person's assessment of the quality of life and leisure opportunities both depend on the individual's immediate environment and awareness of the opportunities which exist. People learn about those opportunities and develop perceptions from personal observ…
Spirals of Silence: Expressing Opinions When the Climate of Opinion Is Unambiguous
In a field study, Noelle-Neumann's spiral of silence was adapted to a case of racially polarized, highly publicized opinions: the O. J. Simpson criminal trial. The predicted "spirals between and within groups" (based on a fear-of-negative-sanctions explanation) and "spirals between groups" (based on a presentation-of-a-public-face explanation) were not confirmed. However, there was evidence of racial differences in respondents' concerns regarding…
Communication channels within ethnic groups
Integrating Theoretical Traditions in Media Effects: Using Third-Person Effects to Link Agenda-Setting and Cultivation
In an earlier period of mass communication research, scholars were more adventuresome in advancing “new” theories and less hesitant to “create” theory. The 1970s, in particular, bore witness to the emergence of several such theories—from the knowledge gap and agenda-setting to cultivation. Scholars have generated substantial literatures elaborating work in these and other traditions. Those contributions are now sufficiently robust that it is time…
The Forgotten Media Consumer—The American Ethnic
Structural Pluralism and the Community Context: How and When Does the Environment Matter
Several long-standing theories intersect in discussing the impact of community characteristics and of the mass media. The structural pluralism model popularized by Tichenor and his colleagues says that social structure influences how mass media operate in communities because they respond to how power is distributed in the social system, whereas the linear model says that the increasing size of a community's population leads to more social differe…
Cosmopoliteness in the Internet Age
The concept of cosmopoliteness previously has been associated with the diffusion of innovations. Previous research suggests that cosmopolites are earlier adopters of innovations (e.g., new media technologies) and that they use more diverse media sources. This paper details the history of the concept and identifies eight dimensions. Two surveys were employed to investigate the relationship between the concept of cosmopoliteness and new media techn…
Senses of humor, media use, and opinions about the treatment of marginalized groups
Metropolitan Websites as Urban Communication
The Internet offers cities new opportunities to communicate with their constituents at a time when metropolitan areas struggle with their community identity and cohesion. This study examined how official websites of the core cities in the 50 largest (by population) United States metropolitan areas represented their cities to the public as a whole, as well as how the cities communicated with their residents and visitors via these websites. A resea…
The Print Tradition in a Rural Philippine Province
Newsmaking
White Ethnics and their Media Images
The more educated and affluent the respondents, the more they were critical of their ethnic image portrayed in major media
The Forgotten Media Consumer—The American Ethnic
Communication channels within ethnic groups
Communication and Neighborhood Mobilization
In a communication model of neighborhood mobilization, communication variables are seen as mediating between measures of neighborhood mobilization and indicators of social status, perceptual frames and neighborhood commitment. Using data from a survey of three inner city neighborhoods, four path models are constructed, one for each dependent variable. Attention to neighborhood newspapers predicts to awareness of local groups and their activities …
Philippine society and the individual: Selected essays of Frank Lynch, 1949–1976
Perceptions of Leisure Opportunities and the Quality of Life in a Metropolitan Area
Leisure activities have been linked to people's identity and personal satisfaction, making opportunities for leisure important determinants of people's perceptions of the quality of life (QOL). A person's assessment of the quality of life and leisure opportunities both depend on the individual's immediate environment and awareness of the opportunities which exist. People learn about those opportunities and develop perceptions from personal observ…
Separating people's satisfaction with life and public perceptions of the quality of life in the environment
Spirals of Silence: Expressing Opinions When the Climate of Opinion Is Unambiguous
In a field study, Noelle-Neumann's spiral of silence was adapted to a case of racially polarized, highly publicized opinions: the O. J. Simpson criminal trial. The predicted "spirals between and within groups" (based on a fear-of-negative-sanctions explanation) and "spirals between groups" (based on a presentation-of-a-public-face explanation) were not confirmed. However, there was evidence of racial differences in respondents' concerns regarding…
Ethnicity and Ethnic Media Use: A Panel Study
Ethnicity continues to be a political and social force on the national and international scenes. After a discussion of the literature on ethnicity and communication, this article tracks a panel representing 13 different White ethnic groups in a metropolitan area. Data were collected every 4 years, beginning in 1976 and continuing through 1992. In 1976, 13 ethnic groups were surveyed, and 11 groups were tracked in subsequent surveys. Although each…
Newspapers, Pluralism, and Diversity in an Urban Context
Focusing on concepts of pluralism and diversity, in this study we use a national sample of urban community newspapers to examine relations between community characteristics and media variables in the urban context. We draw on several measures designed to tap conflict versus consensus reporting styles as advanced by Tichenor and his colleagues (Donohue, Olien, & Tichenor, 1985; Donohue, Olien, Tichenor, & Demers, 1990; Tichenor, Donohue, & Olien, …
A Model Linking Community Activity and Communication With Political Attitudes and Involvement in Neighborhoods
Although people tend to mobilize around local problems and restrict their political involvement at other times, the political communication literature generally has focused on national politics and elections. This is particularly surprising in investigations of political involvement since it is at the community level that people should feel more efficacious. Also, both mass and interpersonal communication should be more significant locally given …
Metropolitan Websites as Urban Communication
The Internet offers cities new opportunities to communicate with their constituents at a time when metropolitan areas struggle with their community identity and cohesion. This study examined how official websites of the core cities in the 50 largest (by population) United States metropolitan areas represented their cities to the public as a whole, as well as how the cities communicated with their residents and visitors via these websites. A resea…
Cosmopoliteness in the Internet Age
The concept of cosmopoliteness previously has been associated with the diffusion of innovations. Previous research suggests that cosmopolites are earlier adopters of innovations (e.g., new media technologies) and that they use more diverse media sources. This paper details the history of the concept and identifies eight dimensions. Two surveys were employed to investigate the relationship between the concept of cosmopoliteness and new media techn…
An Urban Communication Audit: Measuring Aspects of a `Communicative City
Treating communities as communication systems, this article applies the concept behind the International Communication Association (ICA) Communication Audit for describing communication within organizations, mapping out the turf and providing a sample of measures. Network and systems theory are merged as it is asked to what extent the communication network links people into a community social system, one of several potential goals that may be mod…
Integrating Theoretical Traditions in Media Effects: Using Third-Person Effects to Link Agenda-Setting and Cultivation
In an earlier period of mass communication research, scholars were more adventuresome in advancing “new” theories and less hesitant to “create” theory. The 1970s, in particular, bore witness to the emergence of several such theories—from the knowledge gap and agenda-setting to cultivation. Scholars have generated substantial literatures elaborating work in these and other traditions. Those contributions are now sufficiently robust that it is time…
The Impact of Third Places on Community Quality of Life
Structural Pluralism and the Community Context: How and When Does the Environment Matter
Several long-standing theories intersect in discussing the impact of community characteristics and of the mass media. The structural pluralism model popularized by Tichenor and his colleagues says that social structure influences how mass media operate in communities because they respond to how power is distributed in the social system, whereas the linear model says that the increasing size of a community's population leads to more social differe…
Senses of humor, media use, and opinions about the treatment of marginalized groups
Mass Communication Theories in a Time of Changing Technologies
The purpose of theory in the social sciences is to describe reality and, with empirical research, produce generalizable knowledge. In an environment rapidly changing because of technologies, the co
Audience Genre Expectations in the Age of Digital Media
Content creators as social influencers: Predicting online video posting behaviors
Purpose Creative content influencers are increasingly seizing the opportunity not only to express themselves, but also to monetize their videos and become entrepreneurs. The present study tests an integrative framework to determine whether the “creative influencers environment” impacts the degree of motivation for posting videos online, alongside the gratifications derived from such activity. Design/methodology/approach Utilizing a national onlin…
Does Streaming Undermine Mainstreaming? Finding Common Cultural Ground in Divisive Times
This study assesses whether the mainstreaming hypothesis, derived from cultivation frameworks developed during the mass audience era, remains operative in a digital media environment characterized by fragmenting media and cultural taste publics. In particular, we consider evolving conceptions of mainstreaming that stimulated our research questions and hypotheses in four surveys conducted from 2015 to 2024. We broaden our view of media to see if e…
Sociology (15 works) · Political science (13 works) · Psychology (12 works) · Social Media and Politics (9 works) · Social Psychology (9 works) · Computer Science (8 works) · Geography (8 works) · Media Studies and Communication (8 works) · Social Psychology (8 works) · Business (7 works)