Melika Husic-Mehmedovic
Biographic Data
| ID | 4265860 |
|---|---|
| NAME | Melika Husic-Mehmedovic |
| GIVEN NAMES | Melika |
| FAMILY NAME | Husic-Mehmedovic |
| SIGNATURE | HUSIC-MEHMEDOVIC M |
| AFFILIATIONS | University of Sarajevo |
| ORCID | 0000-0002-0802-2752 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 14 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
From Feeling to Action
This exploratory study examines how emotional arousal, triggered by environmental threat appeals, relates to consumer attitudes toward sustainable brands and their willingness to pay (WTP). Grounded in Protection Motivation Theory (PMT), the research employs a multi‐method approach that integrates biometric data, specifically Galvanic Skin Response (GSR) and Facial Expression Analysis (FEA), with traditional survey measures. The study was conduct…
Building resilience through transformational leadership in women-owned businesses
Purpose Focusing on the interplay between individual, organisational and relational dimensions, this study investigates the drivers of crisis-resilience in businesses owned by women. Design/methodology/approach Using a mixed-methods approach, a quantitative survey is combined with qualitative interviews, in order to expose the key factors shaping resilience, including transformational leadership skills, individual passion and perseverance, a fami…
Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation
Linking Advertising, Materialism, and Life Satisfaction
Linking Advertising, Materialism, and Life Satisfaction
Is Materialism All That Bad? Effects on Satisfaction with Material Life, Life Satisfaction, and Economic Motivation
From Feeling to Action
This exploratory study examines how emotional arousal, triggered by environmental threat appeals, relates to consumer attitudes toward sustainable brands and their willingness to pay (WTP). Grounded in Protection Motivation Theory (PMT), the research employs a multi‐method approach that integrates biometric data, specifically Galvanic Skin Response (GSR) and Facial Expression Analysis (FEA), with traditional survey measures. The study was conduct…
Building resilience through transformational leadership in women-owned businesses
Purpose Focusing on the interplay between individual, organisational and relational dimensions, this study investigates the drivers of crisis-resilience in businesses owned by women. Design/methodology/approach Using a mixed-methods approach, a quantitative survey is combined with qualitative interviews, in order to expose the key factors shaping resilience, including transformational leadership skills, individual passion and perseverance, a fami…
Consumer Behavior in Brand Consumption and Identification (2 works) · Cultural Differences and Values (2 works) · Life satisfaction (2 works) · Materialism (2 works) · Psychology (2 works) · Social Psychology (2 works) · Social Psychology (2 works) · Advertising (1 work) · Arousal (1 work) · Business (1 work)