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Pamela Jo Brubaker

Biographic Data

ID4266344
NAMEPamela Jo Brubaker
GIVEN NAMESPamela Jo
FAMILY NAMEBrubaker
SIGNATUREBRUBAKER P J
AFFILIATIONSBrigham Young University
ORCID0000-0002-6233-1038
VERIFIEDYes
TOTAL WORKS11
TOTAL CITATIONS19
WORKS AS AUTHOR11
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2017
LATEST PUBLICATION YEAR2025
H-INDEX3
  • Disney in Black and White

    Open Access•Jessica D Zurcher, Pamela Jo Brubaker et al.•ARTICLE•Journalism & Mass Communication…•2025

    This study examined Disney studios’ portrayals of race as it relates to the physical, mental, and social characteristics of major characters ( N = 319) within Disney animated films released from 1937 to 2021 ( N = 59). Findings revealed most of the characters featured were portrayed as White (68.3%) whereas BIPOC characters made up 31.7% of the total. Results suggest that BIPOC characters were significantly more likely to be featured in supportin…

  • Ariel, Aurora, or Anna? Disney princess body size as a predictor of body esteem and gendered play in early childhood

    Jane Shawcroft, Megan Gale et al.•ARTICLE•Psychology of Popular Media•2024

  • The fairest of them all

    Pamela Jo Brubaker, Jessica D Zurcher et al.•ARTICLE•Psychology of Popular Media•2023

  • Religion, covid-19, and a Sense of Community

    Maggie Vail, Kris Boyle et al.•ARTICLE•Journal of Religion Media and…•2023

    The global lockdown caused by covid -19 sent people online in search of religious support. As a result, a religious community emerged within the Worldwide Unified Facebook group to pray and fast on Good Friday, April 10, 2020, for covid -19. Within seven days of its creation, a thriving and highly interactive 500,000+ member religious online community emerged consisting of individuals representing 99 countries and 32 religions. Through a mixed-me…

  • Princesses and paupers

    Jane Shawcroft, Sarah M Coyne et al.•ARTICLE•Journal of Children and Media•2022

    This paper examines depictions of SES in Disney animated films to learn about the stereotypes of different socioeconomic status (SES) groups that these films reinforce or dispel. As Disney films are frequently watched by children, and may have important developmental implications for the internalization of stereotypes. Sixty-one animated Disney films were coded f (323 characters). Characters were coded for their SES and various roles and behavior…

  • Depictions of Gender Across Eight Decades of Disney Animated Film

    Open Access•Jane Shawcroft, Sarah M Coyne et al.•ARTICLE•Sex Roles•2022•Cited by: 3•References: 5

  • The Power of Schadenfreude

    Open Access•Pamela Jo Brubaker, Daniel Montez et al.•ARTICLE•Social Media + Society•2021•Cited by: 3•References: 50

    Trolling is an uncivil behavior that is increasingly prevalent in online social interactions. This study sought to understand trolling by examining the psychological predictors that motivate trolling behaviors, as well as perceptions of trolling among 438 Reddit users. A path analysis indicated the motivation of schadenfreude mediates the relationship between personality traits (i.e., the dark triad) and trolling. Outspokenness neither directly n…

  • Cracking the Snapcode

    Christopher Wilson, Pamela Jo Brubaker et al.•ARTICLE•International Journal of…•2019•Cited by: 1•References: 19

    The strategic communication literature mainly focuses on questions of how brands use social media. Scholars, however, have not thoroughly examined the reasons why organizations choose to adopt new social media platforms. And existing research uses a variety of theoretical perspectives. Therefore, the purpose of this study is to examine organizational adoption of new social media channels using the Information and Communication Technology approach…

  • Parental Roles in “The Circle of Life” Representations of Parents and Parenting in Disney Animated Films from 1937 to 2017

    Jessica D Zurcher, Pamela Jo Brubaker et al.•ARTICLE•Mass Communication & Society•2019•Cited by: 2•References: 9

    With such an expansive global reach, greater research is needed to evaluate messaging within Disney animated films as it relates to societal implications. The present analysis examined the portrayal of parents and parenting over time through a census content analysis of 85 Disney animated and computer-animated films that aired from 1937 to 2017. The constructs of parent demographics, parental configurations, parent roles within and outside of the…

  • Social Media and Televangelists

    Michel M Haigh, Pamela Jo Brubaker•ARTICLE•Journal of Religion Media and…•2018

    A content analysis was conducted of televangelists’ Facebook and Twitter pages. Tweets and Facebook posts were coded for a period of two weeks. The posts/tweets were coded for a variety of categories including: dialogic features, content of the post, and theme. Televangelists tweet more often than they post to Facebook. Findings indicate most televangelists included links to their websites, an email address, links to other forms of social media, …

  • The Religious Facebook Experience

    Open Access•Pamela Jo Brubaker, Michel M Haigh•ARTICLE•Social Media + Society•2017•Cited by: 10•References: 25

    This study explores why Christians ( N = 335) use Facebook for religious purposes and the needs engaging with religious content on Facebook gratifies. Individuals who access faith-based content on Facebook were recruited to participate in an online survey through a series of Facebook advertisements. An exploratory factor analysis revealed four primary motivations for accessing religious Facebook content: ministering, spiritual enlightenment, reli…

  • The Religious Facebook Experience

    Open Access•Pamela Jo Brubaker, Michel M Haigh•ARTICLE•Social Media + Society•2017•Cited by: 10•References: 25

    This study explores why Christians ( N = 335) use Facebook for religious purposes and the needs engaging with religious content on Facebook gratifies. Individuals who access faith-based content on Facebook were recruited to participate in an online survey through a series of Facebook advertisements. An exploratory factor analysis revealed four primary motivations for accessing religious Facebook content: ministering, spiritual enlightenment, reli…

  • Depictions of Gender Across Eight Decades of Disney Animated Film

    Open Access•Jane Shawcroft, Sarah M Coyne et al.•ARTICLE•Sex Roles•2022•Cited by: 3•References: 5

  • The Power of Schadenfreude

    Open Access•Pamela Jo Brubaker, Daniel Montez et al.•ARTICLE•Social Media + Society•2021•Cited by: 3•References: 50

    Trolling is an uncivil behavior that is increasingly prevalent in online social interactions. This study sought to understand trolling by examining the psychological predictors that motivate trolling behaviors, as well as perceptions of trolling among 438 Reddit users. A path analysis indicated the motivation of schadenfreude mediates the relationship between personality traits (i.e., the dark triad) and trolling. Outspokenness neither directly n…

  • Parental Roles in “The Circle of Life” Representations of Parents and Parenting in Disney Animated Films from 1937 to 2017

    Jessica D Zurcher, Pamela Jo Brubaker et al.•ARTICLE•Mass Communication & Society•2019•Cited by: 2•References: 9

    With such an expansive global reach, greater research is needed to evaluate messaging within Disney animated films as it relates to societal implications. The present analysis examined the portrayal of parents and parenting over time through a census content analysis of 85 Disney animated and computer-animated films that aired from 1937 to 2017. The constructs of parent demographics, parental configurations, parent roles within and outside of the…

  • Cracking the Snapcode

    Christopher Wilson, Pamela Jo Brubaker et al.•ARTICLE•International Journal of…•2019•Cited by: 1•References: 19

    The strategic communication literature mainly focuses on questions of how brands use social media. Scholars, however, have not thoroughly examined the reasons why organizations choose to adopt new social media platforms. And existing research uses a variety of theoretical perspectives. Therefore, the purpose of this study is to examine organizational adoption of new social media channels using the Information and Communication Technology approach…

  • The Religious Facebook Experience

    Open Access•Pamela Jo Brubaker, Michel M Haigh•ARTICLE•Social Media + Society•2017•Cited by: 10•References: 25

    This study explores why Christians ( N = 335) use Facebook for religious purposes and the needs engaging with religious content on Facebook gratifies. Individuals who access faith-based content on Facebook were recruited to participate in an online survey through a series of Facebook advertisements. An exploratory factor analysis revealed four primary motivations for accessing religious Facebook content: ministering, spiritual enlightenment, reli…

  • Social Media and Televangelists

    Michel M Haigh, Pamela Jo Brubaker•ARTICLE•Journal of Religion Media and…•2018

    A content analysis was conducted of televangelists’ Facebook and Twitter pages. Tweets and Facebook posts were coded for a period of two weeks. The posts/tweets were coded for a variety of categories including: dialogic features, content of the post, and theme. Televangelists tweet more often than they post to Facebook. Findings indicate most televangelists included links to their websites, an email address, links to other forms of social media, …

  • Cracking the Snapcode

    Christopher Wilson, Pamela Jo Brubaker et al.•ARTICLE•International Journal of…•2019•Cited by: 1•References: 19

    The strategic communication literature mainly focuses on questions of how brands use social media. Scholars, however, have not thoroughly examined the reasons why organizations choose to adopt new social media platforms. And existing research uses a variety of theoretical perspectives. Therefore, the purpose of this study is to examine organizational adoption of new social media channels using the Information and Communication Technology approach…

  • Parental Roles in “The Circle of Life” Representations of Parents and Parenting in Disney Animated Films from 1937 to 2017

    Jessica D Zurcher, Pamela Jo Brubaker et al.•ARTICLE•Mass Communication & Society•2019•Cited by: 2•References: 9

    With such an expansive global reach, greater research is needed to evaluate messaging within Disney animated films as it relates to societal implications. The present analysis examined the portrayal of parents and parenting over time through a census content analysis of 85 Disney animated and computer-animated films that aired from 1937 to 2017. The constructs of parent demographics, parental configurations, parent roles within and outside of the…

  • The Power of Schadenfreude

    Open Access•Pamela Jo Brubaker, Daniel Montez et al.•ARTICLE•Social Media + Society•2021•Cited by: 3•References: 50

    Trolling is an uncivil behavior that is increasingly prevalent in online social interactions. This study sought to understand trolling by examining the psychological predictors that motivate trolling behaviors, as well as perceptions of trolling among 438 Reddit users. A path analysis indicated the motivation of schadenfreude mediates the relationship between personality traits (i.e., the dark triad) and trolling. Outspokenness neither directly n…

  • Princesses and paupers

    Jane Shawcroft, Sarah M Coyne et al.•ARTICLE•Journal of Children and Media•2022

    This paper examines depictions of SES in Disney animated films to learn about the stereotypes of different socioeconomic status (SES) groups that these films reinforce or dispel. As Disney films are frequently watched by children, and may have important developmental implications for the internalization of stereotypes. Sixty-one animated Disney films were coded f (323 characters). Characters were coded for their SES and various roles and behavior…

  • Depictions of Gender Across Eight Decades of Disney Animated Film

    Open Access•Jane Shawcroft, Sarah M Coyne et al.•ARTICLE•Sex Roles•2022•Cited by: 3•References: 5

  • The fairest of them all

    Pamela Jo Brubaker, Jessica D Zurcher et al.•ARTICLE•Psychology of Popular Media•2023

  • Religion, covid-19, and a Sense of Community

    Maggie Vail, Kris Boyle et al.•ARTICLE•Journal of Religion Media and…•2023

    The global lockdown caused by covid -19 sent people online in search of religious support. As a result, a religious community emerged within the Worldwide Unified Facebook group to pray and fast on Good Friday, April 10, 2020, for covid -19. Within seven days of its creation, a thriving and highly interactive 500,000+ member religious online community emerged consisting of individuals representing 99 countries and 32 religions. Through a mixed-me…

  • Ariel, Aurora, or Anna? Disney princess body size as a predictor of body esteem and gendered play in early childhood

    Jane Shawcroft, Megan Gale et al.•ARTICLE•Psychology of Popular Media•2024

  • Disney in Black and White

    Open Access•Jessica D Zurcher, Pamela Jo Brubaker et al.•ARTICLE•Journalism & Mass Communication…•2025

    This study examined Disney studios’ portrayals of race as it relates to the physical, mental, and social characteristics of major characters ( N = 319) within Disney animated films released from 1937 to 2021 ( N = 59). Findings revealed most of the characters featured were portrayed as White (68.3%) whereas BIPOC characters made up 31.7% of the total. Results suggest that BIPOC characters were significantly more likely to be featured in supportin…

Psychology (7 works) · Sociology (7 works) · Media, Gender, and Advertising (6 works) · Computer Science (5 works) · Social media (5 works) · Social Psychology (5 works) · Social science (5 works) · Content analysis (4 works) · Gender Roles and Identity Studies (4 works) · Political science (4 works)

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