Elisabetta Locatelli
Biographic Data
| ID | 4266424 |
|---|---|
| NAME | Elisabetta Locatelli |
| GIVEN NAMES | Elisabetta |
| FAMILY NAME | Locatelli |
| SIGNATURE | LOCATELLI E |
| AFFILIATIONS | Università Cattolica del Sacro Cuore |
| ORCID | 0000-0002-4887-0617 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 11 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Challenging the Rules of Influencer Marketing
The rise of the creator economy has led mom and family influencers to integrate their children into their online narratives, enhancing their relatability and commercial value. Through emotional connection with audiences, influencers secure partnerships and build their brands. Children presence raises ethical concerns, including privacy threats, commodification of intimacy, and the pressures of algorithm-driven content production. The research inv…
Social Media Logic and Health Communication Between Independence and Constraints
This paper presents the results of a study that investigated how local health authorities (LHAs) located in the most impacted areas by Covid-19 of Lombardy (North of Italy) answered to the challenges imposed by the pandemic through their official Facebook pages during the early weeks of the emergency (January-March 2020). The goal is to understand how the logics of social media affected LHAs’ communication, representing an opportunity for health …
Platformization of healthcare communication
Over the past few years, public health organizations have adopted new communication practices, such as social media communication, framed by the concepts of Health 2.0 and Medicine 2.0. These concepts need to be reconsidered in the light of the transformation of social media as digital platforms. This article aims to define and critically discuss the concept of the platformization of healthcare communication, investigating the impact of social me…
Objectifying the Platform Society
Smart speakers are one the latest products of platforms and have the capability to quickly connect platforms, algorithms, people, and households together. The frame of $2 was developed to understand the agency of platforms (corporations based on technological infrastructures guided by algorithms) that have influence on the whole society itself. We can argue, thus, that smart speakers can be conceptualized as devices that objectify the logics of p…
Images of Breastfeeding on Instagram
As recent feminist studies have recognized, breastfeeding is an interesting area of investigation since it encompasses several social and cultural issues involving both the private and the public sphere. These range from how motherhood is lived and interpreted, the representation of the body, how children are reared, women's self-representation, breastfeeding support, and maternal work. The article illustrates a qualitative analysis of a sample o…
Images of Breastfeeding on Instagram
As recent feminist studies have recognized, breastfeeding is an interesting area of investigation since it encompasses several social and cultural issues involving both the private and the public sphere. These range from how motherhood is lived and interpreted, the representation of the body, how children are reared, women's self-representation, breastfeeding support, and maternal work. The article illustrates a qualitative analysis of a sample o…
Platformization of healthcare communication
Over the past few years, public health organizations have adopted new communication practices, such as social media communication, framed by the concepts of Health 2.0 and Medicine 2.0. These concepts need to be reconsidered in the light of the transformation of social media as digital platforms. This article aims to define and critically discuss the concept of the platformization of healthcare communication, investigating the impact of social me…
Images of Breastfeeding on Instagram
As recent feminist studies have recognized, breastfeeding is an interesting area of investigation since it encompasses several social and cultural issues involving both the private and the public sphere. These range from how motherhood is lived and interpreted, the representation of the body, how children are reared, women's self-representation, breastfeeding support, and maternal work. The article illustrates a qualitative analysis of a sample o…
Objectifying the Platform Society
Smart speakers are one the latest products of platforms and have the capability to quickly connect platforms, algorithms, people, and households together. The frame of $2 was developed to understand the agency of platforms (corporations based on technological infrastructures guided by algorithms) that have influence on the whole society itself. We can argue, thus, that smart speakers can be conceptualized as devices that objectify the logics of p…
Social Media Logic and Health Communication Between Independence and Constraints
This paper presents the results of a study that investigated how local health authorities (LHAs) located in the most impacted areas by Covid-19 of Lombardy (North of Italy) answered to the challenges imposed by the pandemic through their official Facebook pages during the early weeks of the emergency (January-March 2020). The goal is to understand how the logics of social media affected LHAs’ communication, representing an opportunity for health …
Platformization of healthcare communication
Over the past few years, public health organizations have adopted new communication practices, such as social media communication, framed by the concepts of Health 2.0 and Medicine 2.0. These concepts need to be reconsidered in the light of the transformation of social media as digital platforms. This article aims to define and critically discuss the concept of the platformization of healthcare communication, investigating the impact of social me…
Challenging the Rules of Influencer Marketing
The rise of the creator economy has led mom and family influencers to integrate their children into their online narratives, enhancing their relatability and commercial value. Through emotional connection with audiences, influencers secure partnerships and build their brands. Children presence raises ethical concerns, including privacy threats, commodification of intimacy, and the pressures of algorithm-driven content production. The research inv…
Sociology (4 works) · Medicine (3 works) · Political science (3 works) · Psychology (3 works) · Child Development and Digital Technology (2 works) · Gender, Feminism, and Media (2 works) · Health communication (2 works) · Misinformation and Its Impacts (2 works) · Pandemic (2 works) · Public relations (2 works)