Mari Lehto
Biographic Data
| ID | 4266430 |
|---|---|
| NAME | Mari Lehto |
| GIVEN NAMES | Mari |
| FAMILY NAME | Lehto |
| SIGNATURE | LEHTO M |
| AFFILIATIONS | University of Turku |
| ORCID | 0000-0003-1696-2063 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 19 |
| WORKS AS AUTHOR | 9 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
The Circulation of Feelings on Politicised Instagram
In recent years a growing number of Finnish social media influencers have started to discuss political questions and even actors known for light lifestyle content have become vocal about social justice issues. In this paper, we explore how popular Finnish influencers experience the new expectations set for them and how they handle the mixture of intimate and algorithmic logics of Instagram. Our analysis draws from online observations of a wide ra…
‘People tell me quite intimate things’
In recent years, Instagram has become an increasingly politicised platform. Even those who have become popular for producing lifestyle content have begun to merge societal issues with personal and commercial posts. In this article, we explore how popular Finnish influencers experience the new expectations set for them and how they handle the mixture of intimate and algorithmic logics of Instagram. Our analysis draws from eight semi-structured, in…
Sosiaalisen median vanhemmuussisällöt raivostuttavat, ilahduttavat ja pitkästyttävät
FT Mari Lehdon mediatutkimukseen kuuluva väitöskirja Affective Power of Social Media: Engagements with Networked Parenting Culture tarkastettiin Turun yliopiston Humanistisessa tiedekunnassa perjantaina 12.11.2021. Lektion lyhennetty ja popularisoitu versio on aiemmin julkaistu Ilmiön ja Rajapinnan sosiaalinen media -teemaviikolla verkossa: https://ilmiomedia.fi/artikkelit/aitien-somekokemusten-ydin-on-ristiriitaisuuden-tunne
I feel the irritation and frustration all over the body’ Affective ambiguities in networked parenting culture
This article investigates the affective power of social media by analysing everyday encounters with parenting content among mothers. Drawing on data composed of diaries of social media use and follow-up interviews with six women, we ask how our study participants make sense of their experiences of parenting content and the affective intensities connected to it. Despite the negativity involved in reading and participating in parenting discussions,…
Ambivalent influencers
This article investigates the intimate cultures of Finnish influencer mothers. Through in-depth qualitative interviews with four Finnish influencer mothers and online observation of their social media accounts, the article asks how influencers negotiate the feeling rules that govern maternal femininity on social media and attempt to cope with the emotional weight of precarious social media work. The article argues for using the affective practice…
Neurotic Influencer – Feeling Rules and the Affective Practice of Anxiety in Social Media Influencer Work
Through in-depth qualitative interviews of four Finnish influencer mothers and online observation of their social media accounts, the presentation asks how influencers negotiate the feeling rules that govern (maternal) femininity on social media and attempt to cope with the emotional weight of precarious social media work. My data do not allow for the possibility of generalization but are rich, nuanced, and offer insight into ambivalent lived exp…
Bad is the new good
In recent years, there has been a growing number of mommy blogs and other social media sites where mothers air their negative feelings about motherhood. Analysing four posts of two Finnish mommy blogs and their comments, the article explores the affective power of a “bad mom” figure in relation to the contemporary experience of parenting in Finnish settings; settings which have become increasingly child-centred. The article investigates how these…
Bare Flesh and Sticky Milk
On New Year's Day 2016, a photograph of a breastfeeding woman taken by a Finnish celebrity sparked a social media debate over mothers nursing in public. By analyzing Instagram posts and a discussion forum thread, this article explores the affective body politics involved in this short-lived yet intense social media debate. It examines the power of hashtags and images in mobilizing motherhood as a site of political agency. Concurrently, it investi…
Affective Body Politics of Social Media
In this introduction to special issue, we elaborate our use of the concept affective body politics in the context of social media. Bringing together two theoretical concepts, the notion of 'body politics' and that of 'affective politics,' we direct attention to the carnal ways in which bodies experience practices of governance, how they affect and are affected by other bodies. The introduction maps out some of the interdisciplinary voices that st…
Ambivalent influencers
This article investigates the intimate cultures of Finnish influencer mothers. Through in-depth qualitative interviews with four Finnish influencer mothers and online observation of their social media accounts, the article asks how influencers negotiate the feeling rules that govern maternal femininity on social media and attempt to cope with the emotional weight of precarious social media work. The article argues for using the affective practice…
Bad is the new good
In recent years, there has been a growing number of mommy blogs and other social media sites where mothers air their negative feelings about motherhood. Analysing four posts of two Finnish mommy blogs and their comments, the article explores the affective power of a “bad mom” figure in relation to the contemporary experience of parenting in Finnish settings; settings which have become increasingly child-centred. The article investigates how these…
I feel the irritation and frustration all over the body’ Affective ambiguities in networked parenting culture
This article investigates the affective power of social media by analysing everyday encounters with parenting content among mothers. Drawing on data composed of diaries of social media use and follow-up interviews with six women, we ask how our study participants make sense of their experiences of parenting content and the affective intensities connected to it. Despite the negativity involved in reading and participating in parenting discussions,…
Affective Body Politics of Social Media
In this introduction to special issue, we elaborate our use of the concept affective body politics in the context of social media. Bringing together two theoretical concepts, the notion of 'body politics' and that of 'affective politics,' we direct attention to the carnal ways in which bodies experience practices of governance, how they affect and are affected by other bodies. The introduction maps out some of the interdisciplinary voices that st…
Bad is the new good
In recent years, there has been a growing number of mommy blogs and other social media sites where mothers air their negative feelings about motherhood. Analysing four posts of two Finnish mommy blogs and their comments, the article explores the affective power of a “bad mom” figure in relation to the contemporary experience of parenting in Finnish settings; settings which have become increasingly child-centred. The article investigates how these…
Bare Flesh and Sticky Milk
On New Year's Day 2016, a photograph of a breastfeeding woman taken by a Finnish celebrity sparked a social media debate over mothers nursing in public. By analyzing Instagram posts and a discussion forum thread, this article explores the affective body politics involved in this short-lived yet intense social media debate. It examines the power of hashtags and images in mobilizing motherhood as a site of political agency. Concurrently, it investi…
Affective Body Politics of Social Media
In this introduction to special issue, we elaborate our use of the concept affective body politics in the context of social media. Bringing together two theoretical concepts, the notion of 'body politics' and that of 'affective politics,' we direct attention to the carnal ways in which bodies experience practices of governance, how they affect and are affected by other bodies. The introduction maps out some of the interdisciplinary voices that st…
Neurotic Influencer – Feeling Rules and the Affective Practice of Anxiety in Social Media Influencer Work
Through in-depth qualitative interviews of four Finnish influencer mothers and online observation of their social media accounts, the presentation asks how influencers negotiate the feeling rules that govern (maternal) femininity on social media and attempt to cope with the emotional weight of precarious social media work. My data do not allow for the possibility of generalization but are rich, nuanced, and offer insight into ambivalent lived exp…
I feel the irritation and frustration all over the body’ Affective ambiguities in networked parenting culture
This article investigates the affective power of social media by analysing everyday encounters with parenting content among mothers. Drawing on data composed of diaries of social media use and follow-up interviews with six women, we ask how our study participants make sense of their experiences of parenting content and the affective intensities connected to it. Despite the negativity involved in reading and participating in parenting discussions,…
Ambivalent influencers
This article investigates the intimate cultures of Finnish influencer mothers. Through in-depth qualitative interviews with four Finnish influencer mothers and online observation of their social media accounts, the article asks how influencers negotiate the feeling rules that govern maternal femininity on social media and attempt to cope with the emotional weight of precarious social media work. The article argues for using the affective practice…
Sosiaalisen median vanhemmuussisällöt raivostuttavat, ilahduttavat ja pitkästyttävät
FT Mari Lehdon mediatutkimukseen kuuluva väitöskirja Affective Power of Social Media: Engagements with Networked Parenting Culture tarkastettiin Turun yliopiston Humanistisessa tiedekunnassa perjantaina 12.11.2021. Lektion lyhennetty ja popularisoitu versio on aiemmin julkaistu Ilmiön ja Rajapinnan sosiaalinen media -teemaviikolla verkossa: https://ilmiomedia.fi/artikkelit/aitien-somekokemusten-ydin-on-ristiriitaisuuden-tunne
The Circulation of Feelings on Politicised Instagram
In recent years a growing number of Finnish social media influencers have started to discuss political questions and even actors known for light lifestyle content have become vocal about social justice issues. In this paper, we explore how popular Finnish influencers experience the new expectations set for them and how they handle the mixture of intimate and algorithmic logics of Instagram. Our analysis draws from online observations of a wide ra…
‘People tell me quite intimate things’
In recent years, Instagram has become an increasingly politicised platform. Even those who have become popular for producing lifestyle content have begun to merge societal issues with personal and commercial posts. In this article, we explore how popular Finnish influencers experience the new expectations set for them and how they handle the mixture of intimate and algorithmic logics of Instagram. Our analysis draws from eight semi-structured, in…
Gender, Feminism, and Media (8 works) · Psychology (8 works) · Social media (7 works) · Social Psychology (7 works) · Sociology (6 works) · Feeling (5 works) · Political science (5 works) · Social Media and Politics (5 works) · Influencer marketing (4 works) · Law (4 works)