Hy Tran
Biographic Data
| ID | 4266490 |
|---|---|
| NAME | Hy Tran |
| GIVEN NAMES | Hy |
| FAMILY NAME | Tran |
| SIGNATURE | TRẦN H |
| AFFILIATIONS | University of Chicago |
| ORCID | 0000-0001-6557-349X |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 17 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 2 |
Promotion of Health-Harming Products on Instagram: Characterizing Strategies Boosting Audience Engagement with Cigar Marketing Messages
Social media promotion of harmful products (e.g., combustible tobacco) poses a public health threat. However, strategies that amplify exposure to and engagement with such content remain understudied. This study aims to characterize strategies boosting cigar, little cigar, and cigarillo (CLCC) marketing visibility, referrals, and engagement on Instagram. Using keyword rules, we collected publicly available CLCC-related Instagram posts from CrowdTa…
Copromotion across commercial determinants of health: Content analysis of smokeless tobacco social media messages referencing alcohol, 2016–2021
Our analysis of ATST content on X/Twitter revealed the evidence of strategic comarketing of smokeless and alcohol products, specifically coordinated activities leveraging cultural narratives to normalise substance use. Social media's unregulated space facilitates cross-substance promotion, linking smokeless tobacco with alcohol through strategic product placement and lifestyle associations. These findings highlight the need for new prevention and…
Twitter (X) and the Commercial Determinants of Health: Characterizing the Most Amplified, Influential, and Connected Voices Driving Twitter Discourse About Tobacco Regulatory Policy From September 201…
Tobacco content on Twitter (X) generally opposes regulation. Although a near real-time data source of the public's response to prominent events heightens the allure of extrapolating public sentiment from Twitter content, tobacco policy sentiment on the platform may be more indicative of industry-affiliated top users. We examined 2 years of tobacco policy discussion on Twitter (X) at the user level ( N = 3,159,807 posts) from September 2019 to Jul…
The Effects of Tobacco Coverage in the Public Communication Environment on Young People’s Decisions to Smoke Combustible Cigarettes
In today’s complex media environment, does media coverage influence youth and young adults’ (YYA) tobacco use and intentions? We conceptualize the “public communication environment” and effect mediators, then ask whether over time variation in exogenously measured tobacco media coverage from mass and social media sources predicts daily YYA cigarette smoking intentions measured in a rolling nationally representative phone survey (N = 11,847 on 1,1…
Discussions of Flavored ENDS Sales Restrictions: Themes Related to Circumventing Policies on Reddit
Many users turned to Reddit for information related to the shifting regulatory landscape concerning flavored ENDS. Discussions focused on both legal alternatives to banned products as well as illegal means of acquiring JUUL pods, including residual retail supply, online, and mail vendors
Industry response to strengthened regulations: Amount and themes of flavoured electronic cigarette promotion by product vendors and manufacturers on Instagram
Social media surveillance can enhance our understanding of public health needs and policy compliance, as well as inform strategies to prevent policy evasion. Examining evolving industry tactics to promote flavoured products in response to regulatory changes can help authorities and practitioners assess policy effectiveness and inform future design and implementation approaches
Developing a theoretical marketing framework to analyse Juul and compatible e-cigarette product promotion on Instagram
Instagram posts featuring e-cigarette related marketing can increase exposure to persuasive messages encouraging e-cigarette trial and use particularly among susceptible youth. Stronger regulations are needed to prevent exposure to social media marketing among young social media users
Heating Up: How Early Twitter Marketing Gave Rise to Organic Word-of-Mouth About Heated Tobacco Products
Social media are an important marketing platform for emerging tobacco products. Heated tobacco products (HTPs) have been introduced in a limited number of local test markets in the United States as potentially reduced-exposure tobacco products. HTPs can be used to heat tobacco as well as marijuana. However, due to growing digital media promotion of these products, it is possible that public knowledge and purchasing opportunities extend beyond tes…
Exploring the Discursive Function of Hashtags: A Semantic Network Analysis of Juul-Related Instagram Messages
This study used semantic network analysis to investigate the themes of JUUL electronic cigarette-related messages on Instagram posted by three account types (commercial, vape community, and organic users) and explore the function of hashtags in the JUUL-related discourse across these groups. Posts were collected from 1 March 2018 to 15 May 2018. We conducted network analyses for each user group, with separate analyses to examine texts with and wi…
Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes
Public health organizations are increasingly turning to social media as a channel for health campaign dissemination, as these platforms can provide access to 'hidden' or at-risk audiences such as populations of color and youth. However, few studies systematically assess the effects of such campaigns in a competitive communication environment characterized by an influx of sophisticated tobacco product marketing. The objective of the current study …
Exposure and reach of the US court-mandated corrective statements advertising campaign on broadcast and social media
The corrective campaign failed to generate social media engagement. The size and timing of the advertising buys were not consistent with strategies effective in generating high sustained impact and audience reach, particularly among youth
Sweeter Than a Swisher’: Amount and themes of little cigar and cigarillo content on Twitter
Twitter is a major information-sharing and marketing platform for LCCs. Co-use of tobacco and marijuana is common and normalised on Twitter. The presence and broad reach of LCC messages on social media warrants urgent need for surveillance and serious attention from public health professionals and policymakers. Future tobacco use prevention initiatives should be adapted to ensure that they are inclusive of LCC use
Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes
Public health organizations are increasingly turning to social media as a channel for health campaign dissemination, as these platforms can provide access to 'hidden' or at-risk audiences such as populations of color and youth. However, few studies systematically assess the effects of such campaigns in a competitive communication environment characterized by an influx of sophisticated tobacco product marketing. The objective of the current study …
Exploring the Discursive Function of Hashtags: A Semantic Network Analysis of Juul-Related Instagram Messages
This study used semantic network analysis to investigate the themes of JUUL electronic cigarette-related messages on Instagram posted by three account types (commercial, vape community, and organic users) and explore the function of hashtags in the JUUL-related discourse across these groups. Posts were collected from 1 March 2018 to 15 May 2018. We conducted network analyses for each user group, with separate analyses to examine texts with and wi…
Sweeter Than a Swisher’: Amount and themes of little cigar and cigarillo content on Twitter
Twitter is a major information-sharing and marketing platform for LCCs. Co-use of tobacco and marijuana is common and normalised on Twitter. The presence and broad reach of LCC messages on social media warrants urgent need for surveillance and serious attention from public health professionals and policymakers. Future tobacco use prevention initiatives should be adapted to ensure that they are inclusive of LCC use
Exposure and reach of the US court-mandated corrective statements advertising campaign on broadcast and social media
The corrective campaign failed to generate social media engagement. The size and timing of the advertising buys were not consistent with strategies effective in generating high sustained impact and audience reach, particularly among youth
Boosting Health Campaign Reach and Engagement Through Use of Social Media Influencers and Memes
Public health organizations are increasingly turning to social media as a channel for health campaign dissemination, as these platforms can provide access to 'hidden' or at-risk audiences such as populations of color and youth. However, few studies systematically assess the effects of such campaigns in a competitive communication environment characterized by an influx of sophisticated tobacco product marketing. The objective of the current study …
Exploring the Discursive Function of Hashtags: A Semantic Network Analysis of Juul-Related Instagram Messages
This study used semantic network analysis to investigate the themes of JUUL electronic cigarette-related messages on Instagram posted by three account types (commercial, vape community, and organic users) and explore the function of hashtags in the JUUL-related discourse across these groups. Posts were collected from 1 March 2018 to 15 May 2018. We conducted network analyses for each user group, with separate analyses to examine texts with and wi…
The Effects of Tobacco Coverage in the Public Communication Environment on Young People’s Decisions to Smoke Combustible Cigarettes
In today’s complex media environment, does media coverage influence youth and young adults’ (YYA) tobacco use and intentions? We conceptualize the “public communication environment” and effect mediators, then ask whether over time variation in exogenously measured tobacco media coverage from mass and social media sources predicts daily YYA cigarette smoking intentions measured in a rolling nationally representative phone survey (N = 11,847 on 1,1…
Discussions of Flavored ENDS Sales Restrictions: Themes Related to Circumventing Policies on Reddit
Many users turned to Reddit for information related to the shifting regulatory landscape concerning flavored ENDS. Discussions focused on both legal alternatives to banned products as well as illegal means of acquiring JUUL pods, including residual retail supply, online, and mail vendors
Industry response to strengthened regulations: Amount and themes of flavoured electronic cigarette promotion by product vendors and manufacturers on Instagram
Social media surveillance can enhance our understanding of public health needs and policy compliance, as well as inform strategies to prevent policy evasion. Examining evolving industry tactics to promote flavoured products in response to regulatory changes can help authorities and practitioners assess policy effectiveness and inform future design and implementation approaches
Developing a theoretical marketing framework to analyse Juul and compatible e-cigarette product promotion on Instagram
Instagram posts featuring e-cigarette related marketing can increase exposure to persuasive messages encouraging e-cigarette trial and use particularly among susceptible youth. Stronger regulations are needed to prevent exposure to social media marketing among young social media users
Heating Up: How Early Twitter Marketing Gave Rise to Organic Word-of-Mouth About Heated Tobacco Products
Social media are an important marketing platform for emerging tobacco products. Heated tobacco products (HTPs) have been introduced in a limited number of local test markets in the United States as potentially reduced-exposure tobacco products. HTPs can be used to heat tobacco as well as marijuana. However, due to growing digital media promotion of these products, it is possible that public knowledge and purchasing opportunities extend beyond tes…
Promotion of Health-Harming Products on Instagram: Characterizing Strategies Boosting Audience Engagement with Cigar Marketing Messages
Social media promotion of harmful products (e.g., combustible tobacco) poses a public health threat. However, strategies that amplify exposure to and engagement with such content remain understudied. This study aims to characterize strategies boosting cigar, little cigar, and cigarillo (CLCC) marketing visibility, referrals, and engagement on Instagram. Using keyword rules, we collected publicly available CLCC-related Instagram posts from CrowdTa…
Copromotion across commercial determinants of health: Content analysis of smokeless tobacco social media messages referencing alcohol, 2016–2021
Our analysis of ATST content on X/Twitter revealed the evidence of strategic comarketing of smokeless and alcohol products, specifically coordinated activities leveraging cultural narratives to normalise substance use. Social media's unregulated space facilitates cross-substance promotion, linking smokeless tobacco with alcohol through strategic product placement and lifestyle associations. These findings highlight the need for new prevention and…
Twitter (X) and the Commercial Determinants of Health: Characterizing the Most Amplified, Influential, and Connected Voices Driving Twitter Discourse About Tobacco Regulatory Policy From September 201…
Tobacco content on Twitter (X) generally opposes regulation. Although a near real-time data source of the public's response to prominent events heightens the allure of extrapolating public sentiment from Twitter content, tobacco policy sentiment on the platform may be more indicative of industry-affiliated top users. We examined 2 years of tobacco policy discussion on Twitter (X) at the user level ( N = 3,159,807 posts) from September 2019 to Jul…
Advertising (11 works) · Business (11 works) · Computer Science (10 works) · Political science (10 works) · Social media (10 works) · Smoking Behavior and Cessation (9 works) · Marketing (6 works) · Medicine (6 works) · Psychology (6 works) · World Wide Web (6 works)