Kristy A Hamilton
Biographic Data
| ID | 4266558 |
|---|---|
| NAME | Kristy A Hamilton |
| GIVEN NAMES | Kristy A |
| FAMILY NAME | Hamilton |
| SIGNATURE | HAMILTON K A |
| AFFILIATIONS | University of California, Santa Barbara |
| ORCID | 0000-0001-6567-8427 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Reinvention mediates impacts of skin tone bias in algorithms
Two studies examine how skin tone bias in image recognition algorithms impacts users’ adoption and usage of image recognition technology. We employed a diffusion of innovations framework to explore perceptions of compatibility, complexity, observability, relative advantage, and reinvention to determine their influence on participants' utilization of image recognition algorithms. Despite being more likely to encounter algorithm bias, individuals w…
Search Fluency Mistaken for Understanding
Internet search engines boast material features (e.g., Google's knowledge panels, Featured Snippets) that increase the speed with which users find answers to search queries-while reducing their effort-to create a seamless media experience. Yet, the ability to instantaneously retrieve answers through seamless digital search may come at a metacognitive cost. This experiment examines the effect of digital search fluency on internal (in the 'brain') …
Putting the “Me” in endorsement
Self-endorsement—depicting the “self” as an endorser of a brand—represents a potentially powerful advertising strategy made possible by new media. This experiment tests the hypothesis that receiving brand recommendations from an intelligent personal assistant believed to be tailored to one’s own characteristics and consumer interests yields higher brand attitude and purchase intention toward the (self-endorsed) brand than receiving brand recommen…
Putting the “Me” in endorsement
Self-endorsement—depicting the “self” as an endorser of a brand—represents a potentially powerful advertising strategy made possible by new media. This experiment tests the hypothesis that receiving brand recommendations from an intelligent personal assistant believed to be tailored to one’s own characteristics and consumer interests yields higher brand attitude and purchase intention toward the (self-endorsed) brand than receiving brand recommen…
Putting the “Me” in endorsement
Self-endorsement—depicting the “self” as an endorser of a brand—represents a potentially powerful advertising strategy made possible by new media. This experiment tests the hypothesis that receiving brand recommendations from an intelligent personal assistant believed to be tailored to one’s own characteristics and consumer interests yields higher brand attitude and purchase intention toward the (self-endorsed) brand than receiving brand recommen…
Search Fluency Mistaken for Understanding
Internet search engines boast material features (e.g., Google's knowledge panels, Featured Snippets) that increase the speed with which users find answers to search queries-while reducing their effort-to create a seamless media experience. Yet, the ability to instantaneously retrieve answers through seamless digital search may come at a metacognitive cost. This experiment examines the effect of digital search fluency on internal (in the 'brain') …
Reinvention mediates impacts of skin tone bias in algorithms
Two studies examine how skin tone bias in image recognition algorithms impacts users’ adoption and usage of image recognition technology. We employed a diffusion of innovations framework to explore perceptions of compatibility, complexity, observability, relative advantage, and reinvention to determine their influence on participants' utilization of image recognition algorithms. Despite being more likely to encounter algorithm bias, individuals w…
Computer Science (3 works) · Evolutionary Psychology and Human Behavior (2 works) · Psychology (2 works) · World Wide Web (2 works) · Advertising (1 work) · Algorithm (1 work) · Art (1 work) · Artificial Intelligence (1 work) · Business (1 work) · Cognition (1 work)