Zhibin Jiang
Biographic Data
| ID | 4266569 |
|---|---|
| NAME | Zhibin Jiang |
| GIVEN NAMES | Zhibin |
| FAMILY NAME | Jiang |
| SIGNATURE | JIANG Z |
| AFFILIATIONS | Shanghai International Studies University |
| ORCID | 0000-0002-9241-0212 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
From Schema to Construal: Matching Effect of Users’ Dynamic Browsing Modes and Advertising Appeals on In-Feed Advertising Attitudes
In recent years, in-feed advertising has seen rapid development, with its market share gradually expanding. How to continuously improve the effectiveness of in-feed advertising has become a focal issue of concern for all parties. Based on the Construal Level Theory, this paper explores the impact of the matching effect between users’ dynamic browsing modes and advertising appeals on users’ advertising attitudes, and investigates the moderating ro…
Consumer Responses to AI Disclosure Labels: The Role of Novelty and Authenticity
In digital marketing environments, consumers are increasingly encountering advertising images created by artificial intelligence (AI). Nonetheless, the psychological mechanisms through which advertising images AI disclosure labels (present vs. absent) influence consumer responses remain under-explored. Grounded in the elaboration likelihood model and regulatory focus theory, this article proposes a double-edged sword framework and tests the hypot…
Nephropathy 1 Formula (N1F) mitigates cisplatin-induced acute kidney injury by inhibiting TAK1-dependent NF-κB signaling
Empathy Not Quarantined: Social Support via Social Media Helps Maintain Empathy During the Covid-19 Pandemic
The Covid pandemic had turned the world upside down, but not much is known about how people's empathy toward others in difficult situations might be affected by the pandemic. Based on a nationally representative sample ( N = 943) from China, this study first let participants read three real scenarios and then measured: (1) how empathy toward others might be influenced by the perceived social support people obtained by using social media (i.e., We…
The Impact of AI on the Advertising Process: The Chinese Experience
Knowing that the demand for advertising in a growing e-commerce market cannot be sufficiently addressed in a traditional advertising operation model, advertisers and e-commerce platforms apply artificial intelligence (AI) technologies in advertising to improve efficiency and meet the market demand. From observations in the Chinese advertising market over the past five years, the authors gain insight into how AI technologies are applied in the adv…
Empathy Not Quarantined: Social Support via Social Media Helps Maintain Empathy During the Covid-19 Pandemic
The Covid pandemic had turned the world upside down, but not much is known about how people's empathy toward others in difficult situations might be affected by the pandemic. Based on a nationally representative sample ( N = 943) from China, this study first let participants read three real scenarios and then measured: (1) how empathy toward others might be influenced by the perceived social support people obtained by using social media (i.e., We…
The Impact of AI on the Advertising Process: The Chinese Experience
Knowing that the demand for advertising in a growing e-commerce market cannot be sufficiently addressed in a traditional advertising operation model, advertisers and e-commerce platforms apply artificial intelligence (AI) technologies in advertising to improve efficiency and meet the market demand. From observations in the Chinese advertising market over the past five years, the authors gain insight into how AI technologies are applied in the adv…
Empathy Not Quarantined: Social Support via Social Media Helps Maintain Empathy During the Covid-19 Pandemic
The Covid pandemic had turned the world upside down, but not much is known about how people's empathy toward others in difficult situations might be affected by the pandemic. Based on a nationally representative sample ( N = 943) from China, this study first let participants read three real scenarios and then measured: (1) how empathy toward others might be influenced by the perceived social support people obtained by using social media (i.e., We…
From Schema to Construal: Matching Effect of Users’ Dynamic Browsing Modes and Advertising Appeals on In-Feed Advertising Attitudes
In recent years, in-feed advertising has seen rapid development, with its market share gradually expanding. How to continuously improve the effectiveness of in-feed advertising has become a focal issue of concern for all parties. Based on the Construal Level Theory, this paper explores the impact of the matching effect between users’ dynamic browsing modes and advertising appeals on users’ advertising attitudes, and investigates the moderating ro…
Consumer Responses to AI Disclosure Labels: The Role of Novelty and Authenticity
In digital marketing environments, consumers are increasingly encountering advertising images created by artificial intelligence (AI). Nonetheless, the psychological mechanisms through which advertising images AI disclosure labels (present vs. absent) influence consumer responses remain under-explored. Grounded in the elaboration likelihood model and regulatory focus theory, this article proposes a double-edged sword framework and tests the hypot…
Nephropathy 1 Formula (N1F) mitigates cisplatin-induced acute kidney injury by inhibiting TAK1-dependent NF-κB signaling
Advertising research (2 works) · AI in Service Interactions (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Digital Marketing and Social Media (2 works) · Native advertising (2 works) · Online advertising (2 works) · Search advertising (2 works) · Acute kidney injury (1 works) · Acute Kidney Injury Research (1 works) · Advertising (1 works)