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Luhang Sun

Biographic Data

ID4266649
NAMELuhang Sun
GIVEN NAMESLuhang
FAMILY NAMESun
SIGNATURESUN L
AFFILIATIONSUniversity of Wisconsin–Madison
ORCID0000-0002-3502-2440
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS13
WORKS AS AUTHOR8
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Digital nationalism and internalized misogyny

    Open Access•Luhang Sun•ARTICLE•Humanities and Social Sciences…•2026

  • Can Algorithms Efficiently Identify Interpretable and Persuasive Message Features? An Agnostic Causal Machine Learning Approach

    Sijia Yang, Luhang Sun et al.•ARTICLE•Health Communication•2026

    819). This agnostic approach discovered that messages emphasizing negative health consequences increased argument strength and message persuasiveness. In contrast, politicizing cues reduced the message persuasiveness of social media messages promoting COVID-19 vaccines. We discussed the strengths and limitations of this approach for future message effects research

  • How collective narcissism became contagious in public conversations of “Stop the Steal” on Twitter

    Open Access•Liwei Shen, Yibing Sun et al.•ARTICLE•New Media & Society•2025•Cited by: 1•References: 7

    Following the end of the Cold War, the rise of democracy and globalization fostered optimism about global cooperation and economic integration but also sparked debates on equity, leading to challenges such as economic disparities, cultural displacement, and populist movements. Collective narcissism, a concept introduced to understand self-identity and politics amid perceived threats to status, describes beliefs that the in-group is exceptional bu…

  • Learning Through Rewards

    Ran Tao, Nguyen Nguyen et al.•ARTICLE•Media Psychology•2024

    Drawing from research on priming and identification theory, this study experimentally tests the differential effects of narratives featuring rewards and punishments on inclusive attitudes and behavioral intentions toward LGBTQ+ communities. The results of our experiment (N = 240) suggest a narrative depicting rewarded inclusive behaviors toward gay characters performed better than one portraying punished homophobic behaviors. We further tested va…

  • ‘Think global, act local’

    J Suk, Yibing Sun et al.•ARTICLE•Information Communication & Society•2024

    Beyond a consciousness-raising hashtag, #MeToo has become a transnational movement, crossing the borders of many societies. However, outsized attention has been paid to the manifestations of #MeToo in the US and on Twitter when the reach of this movement was not restricted to a single country, language, or platform. Drawing from the concept of hybridization, we seek to understand how the uses of #MeToo are contextualized across cultures, language…

  • Welcome to this Brave Bro’s World

    Luhang Sun, Linjie Dai•ARTICLE•Feminist Media Studies•2024•Cited by: 5•References: 18

    Building on a feminist critical discourse analysis, this study reveals the mechanism of the continuous reproduction of hegemonic masculinity in a Chinese manosphere, Hupu, the biggest sports fandom platform in China. As an ideological foundation on Hupu, hegemonic masculinity directs misogynistic practices (e.g. sexualization of women and misogynistic lexicon development) and shapes an imagined community of toxic brotherhood. In turn, the misogyn…

  • Smiling women pitching down

    Open Access•Luhang Sun, Mian Wei et al.•ARTICLE•Journal of Computer-Mediated…•2023•Cited by: 6•References: 9

    Generative Artificial Intelligence (AI) models like DALL·E 2 can interpret prompts and generate high-quality images that exhibit human creativity. Though public enthusiasm is booming, systematic auditing of potential gender biases in AI-generated images remains scarce. We addressed this gap by examining the prevalence of two occupational gender biases (representational and presentational biases) in 15,300 DALL·E 2 images spanning 153 occupations.…

  • Feminism Not for All? The Discourse Around White Feminism Across Five Social Media Platforms

    Open Access•Porismita Borah, Shreenita Ghosh et al.•ARTICLE•Social Media + Society•2023•Cited by: 1•References: 72

    BIPOC scholars have criticized that feminism and feminist activism have often failed to include race, class, and intersectional identities in the feminist agenda. Using theoretical concepts from framing, rhetoric, and cross-platform activism, we examine (a) the discourse in social media posts around white feminism and (b) the platform differences of this content across five different social media platforms: Twitter, Facebook, Instagram, Reddit, a…

  • Smiling women pitching down

    Open Access•Luhang Sun, Mian Wei et al.•ARTICLE•Journal of Computer-Mediated…•2023•Cited by: 6•References: 9

    Generative Artificial Intelligence (AI) models like DALL·E 2 can interpret prompts and generate high-quality images that exhibit human creativity. Though public enthusiasm is booming, systematic auditing of potential gender biases in AI-generated images remains scarce. We addressed this gap by examining the prevalence of two occupational gender biases (representational and presentational biases) in 15,300 DALL·E 2 images spanning 153 occupations.…

  • Welcome to this Brave Bro’s World

    Luhang Sun, Linjie Dai•ARTICLE•Feminist Media Studies•2024•Cited by: 5•References: 18

    Building on a feminist critical discourse analysis, this study reveals the mechanism of the continuous reproduction of hegemonic masculinity in a Chinese manosphere, Hupu, the biggest sports fandom platform in China. As an ideological foundation on Hupu, hegemonic masculinity directs misogynistic practices (e.g. sexualization of women and misogynistic lexicon development) and shapes an imagined community of toxic brotherhood. In turn, the misogyn…

  • How collective narcissism became contagious in public conversations of “Stop the Steal” on Twitter

    Open Access•Liwei Shen, Yibing Sun et al.•ARTICLE•New Media & Society•2025•Cited by: 1•References: 7

    Following the end of the Cold War, the rise of democracy and globalization fostered optimism about global cooperation and economic integration but also sparked debates on equity, leading to challenges such as economic disparities, cultural displacement, and populist movements. Collective narcissism, a concept introduced to understand self-identity and politics amid perceived threats to status, describes beliefs that the in-group is exceptional bu…

  • Feminism Not for All? The Discourse Around White Feminism Across Five Social Media Platforms

    Open Access•Porismita Borah, Shreenita Ghosh et al.•ARTICLE•Social Media + Society•2023•Cited by: 1•References: 72

    BIPOC scholars have criticized that feminism and feminist activism have often failed to include race, class, and intersectional identities in the feminist agenda. Using theoretical concepts from framing, rhetoric, and cross-platform activism, we examine (a) the discourse in social media posts around white feminism and (b) the platform differences of this content across five different social media platforms: Twitter, Facebook, Instagram, Reddit, a…

  • Smiling women pitching down

    Open Access•Luhang Sun, Mian Wei et al.•ARTICLE•Journal of Computer-Mediated…•2023•Cited by: 6•References: 9

    Generative Artificial Intelligence (AI) models like DALL·E 2 can interpret prompts and generate high-quality images that exhibit human creativity. Though public enthusiasm is booming, systematic auditing of potential gender biases in AI-generated images remains scarce. We addressed this gap by examining the prevalence of two occupational gender biases (representational and presentational biases) in 15,300 DALL·E 2 images spanning 153 occupations.…

  • Feminism Not for All? The Discourse Around White Feminism Across Five Social Media Platforms

    Open Access•Porismita Borah, Shreenita Ghosh et al.•ARTICLE•Social Media + Society•2023•Cited by: 1•References: 72

    BIPOC scholars have criticized that feminism and feminist activism have often failed to include race, class, and intersectional identities in the feminist agenda. Using theoretical concepts from framing, rhetoric, and cross-platform activism, we examine (a) the discourse in social media posts around white feminism and (b) the platform differences of this content across five different social media platforms: Twitter, Facebook, Instagram, Reddit, a…

  • Learning Through Rewards

    Ran Tao, Nguyen Nguyen et al.•ARTICLE•Media Psychology•2024

    Drawing from research on priming and identification theory, this study experimentally tests the differential effects of narratives featuring rewards and punishments on inclusive attitudes and behavioral intentions toward LGBTQ+ communities. The results of our experiment (N = 240) suggest a narrative depicting rewarded inclusive behaviors toward gay characters performed better than one portraying punished homophobic behaviors. We further tested va…

  • ‘Think global, act local’

    J Suk, Yibing Sun et al.•ARTICLE•Information Communication & Society•2024

    Beyond a consciousness-raising hashtag, #MeToo has become a transnational movement, crossing the borders of many societies. However, outsized attention has been paid to the manifestations of #MeToo in the US and on Twitter when the reach of this movement was not restricted to a single country, language, or platform. Drawing from the concept of hybridization, we seek to understand how the uses of #MeToo are contextualized across cultures, language…

  • Welcome to this Brave Bro’s World

    Luhang Sun, Linjie Dai•ARTICLE•Feminist Media Studies•2024•Cited by: 5•References: 18

    Building on a feminist critical discourse analysis, this study reveals the mechanism of the continuous reproduction of hegemonic masculinity in a Chinese manosphere, Hupu, the biggest sports fandom platform in China. As an ideological foundation on Hupu, hegemonic masculinity directs misogynistic practices (e.g. sexualization of women and misogynistic lexicon development) and shapes an imagined community of toxic brotherhood. In turn, the misogyn…

  • How collective narcissism became contagious in public conversations of “Stop the Steal” on Twitter

    Open Access•Liwei Shen, Yibing Sun et al.•ARTICLE•New Media & Society•2025•Cited by: 1•References: 7

    Following the end of the Cold War, the rise of democracy and globalization fostered optimism about global cooperation and economic integration but also sparked debates on equity, leading to challenges such as economic disparities, cultural displacement, and populist movements. Collective narcissism, a concept introduced to understand self-identity and politics amid perceived threats to status, describes beliefs that the in-group is exceptional bu…

  • Digital nationalism and internalized misogyny

    Open Access•Luhang Sun•ARTICLE•Humanities and Social Sciences…•2026

  • Can Algorithms Efficiently Identify Interpretable and Persuasive Message Features? An Agnostic Causal Machine Learning Approach

    Sijia Yang, Luhang Sun et al.•ARTICLE•Health Communication•2026

    819). This agnostic approach discovered that messages emphasizing negative health consequences increased argument strength and message persuasiveness. In contrast, politicizing cues reduced the message persuasiveness of social media messages promoting COVID-19 vaccines. We discussed the strengths and limitations of this approach for future message effects research

Gender, Feminism, and Media (5 works) · Social media (4 works) · Media Influence and Health (3 works) · Political science (3 works) · Psychology (3 works) · Sociology (3 works) · Computer Science (2 works) · Gender Studies (2 works) · Media studies (2 works) · Media Studies and Communication (2 works)

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