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Iman Aib

Biographic Data

ID4266781
NAMEIman Aib
GIVEN NAMESIman
FAMILY NAMEAib
SIGNATUREAIB I
AFFILIATIONSAir University
ORCID0000-0002-7890-8444
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS10
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2023
H-INDEX1
  • Defining mission statements in higher education

    Open Access•Iman Aib, Wasima Shehzad•ARTICLE•Higher Education Quarterly•2023

    Mission statements provide educational institutions with the legitimacy to market and promote services through positive statements. This study applied genre analysis to examine the function of promotional rhetoric in top 100 international universities' mission statements. Bhatia's rhetorical moves of promotional genre was triangulated with Pearce and David's components for mission‐writing. It was seen that international universities rely on promo…

  • From football field to global politics, will Fifa discourse help Russia? A critical discourse analysis of headlines

    Iman Aib, Rabia Basri Malik et al.•ARTICLE•Soccer and Society•2022•References: 14

    This paper examines how the FIFA World Cup 2018 headlines generated by Russia are a means to utilize and apply soft power with the aim to restore Russia’s role as one of the powerful and influential states in the global politics. Analysing the use of evaluative patterns in selected headlines, this paper scrutinizes the socio-historical influences that shape and reinforce nationalist and capitalist ideologies, and hence drive the discourse pattern…

  • Polarization and Ideological Weaving in Twitter Discourse of Politicians

    Open Access•Farzana Masroor, Qintarah N Khan et al.•ARTICLE•Social Media + Society•2019•Cited by: 10•References: 43

    The form and functions of political discourse have considerably taken a new orientation with the evolving ways of communication. Twitter is a platform that is increasingly preferred by the political elites for the purpose of gaining public acclaim and propagating political ideologies. The political discourse on Twitter requires a critical attention toward linguistic structures and strategies to uncover the relationship between language and social…

  • Polarization and Ideological Weaving in Twitter Discourse of Politicians

    Open Access•Farzana Masroor, Qintarah N Khan et al.•ARTICLE•Social Media + Society•2019•Cited by: 10•References: 43

    The form and functions of political discourse have considerably taken a new orientation with the evolving ways of communication. Twitter is a platform that is increasingly preferred by the political elites for the purpose of gaining public acclaim and propagating political ideologies. The political discourse on Twitter requires a critical attention toward linguistic structures and strategies to uncover the relationship between language and social…

  • Polarization and Ideological Weaving in Twitter Discourse of Politicians

    Open Access•Farzana Masroor, Qintarah N Khan et al.•ARTICLE•Social Media + Society•2019•Cited by: 10•References: 43

    The form and functions of political discourse have considerably taken a new orientation with the evolving ways of communication. Twitter is a platform that is increasingly preferred by the political elites for the purpose of gaining public acclaim and propagating political ideologies. The political discourse on Twitter requires a critical attention toward linguistic structures and strategies to uncover the relationship between language and social…

  • From football field to global politics, will Fifa discourse help Russia? A critical discourse analysis of headlines

    Iman Aib, Rabia Basri Malik et al.•ARTICLE•Soccer and Society•2022•References: 14

    This paper examines how the FIFA World Cup 2018 headlines generated by Russia are a means to utilize and apply soft power with the aim to restore Russia’s role as one of the powerful and influential states in the global politics. Analysing the use of evaluative patterns in selected headlines, this paper scrutinizes the socio-historical influences that shape and reinforce nationalist and capitalist ideologies, and hence drive the discourse pattern…

  • Defining mission statements in higher education

    Open Access•Iman Aib, Wasima Shehzad•ARTICLE•Higher Education Quarterly•2023

    Mission statements provide educational institutions with the legitimacy to market and promote services through positive statements. This study applied genre analysis to examine the function of promotional rhetoric in top 100 international universities' mission statements. Bhatia's rhetorical moves of promotional genre was triangulated with Pearce and David's components for mission‐writing. It was seen that international universities rely on promo…

Law (3 works) · Linguistics (3 works) · Political science (3 works) · Sociology (3 works) · Critical discourse analysis (2 works) · Discourse Analysis in Language Studies (2 works) · Ideology (2 works) · Legitimacy (2 works) · Media studies (2 works) · Politics (2 works)

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