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Kyla N Brathwaite

Biographic Data

ID4266890
NAMEKyla N Brathwaite
GIVEN NAMESKyla N
FAMILY NAMEBrathwaite
SIGNATUREBRATHWAITE K N
AFFILIATIONSThe Ohio State University
ORCID0000-0002-2500-7407
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS6
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Sexualization in Racial Context

    Open Access•Kyla N Brathwaite•ARTICLE•Sex Roles•2026

    Black women sit at the intersection of sexualized gender and racial oppression which shapes how Black women are socialized and influences how their images are (mis) represented in the media. Guided by sexualization scholarship, the critical media effects (Ramasubramanian & Banjo, 2020) and intersectional (Crenshaw, 1994/2013) frameworks, this study investigated the impact of sexualized social media content on Black women. A sample of 872 Black wo…

  • Performative or authentic? How affordances signal (in)authentic digital allyship

    Open Access•Kyla N Brathwaite, D C Deandrea et al.•ARTICLE•Journal of Computer-Mediated…•2025•References: 6

    This study examines the paradoxical relationship between prosocial content on social media and the self-promotional nature of many social media platforms. Specifically, our study examines how differences in two perceived affordances—persistence and visibility—affect how women viewers evaluate the authenticity of men who post allyship messages on Instagram. Additionally, we examine how viewer perceptions of comment deletion and comment restriction…

  • Non-Sexualized Images and Body-Neutral Messaging Foster Body Positivity Online

    Open Access•Kyla N Brathwaite, D C Deandrea et al.•ARTICLE•Social Media + Society•2023•References: 69

    The body-positive movement is one of many decentralized, user-generated movements on social media that seek to engender positive societal change. In support of the body-positive movement, social media users employ a variety of messages and images to advocate for more inclusive beauty standards across different online platforms. We examine how the nature of body-positive messaging (mainstream body positivity vs body neutrality), the degree to whic…

  • An intersectional approach to evaluating the effectiveness of women’s sexualized body-positive imagery on Instagram

    Open Access•Megan A Vendemia, Kyla N Brathwaite et al.•ARTICLE•New Media & Society•2022•References: 23

    Our work adopted an intersectional approach to investigate how women’s racial identity may influence how they evaluate and are impacted by body-positive imagery of women on social media. In a 2 × 2 × 2 experiment ( N = 975), we examined how source race (Black vs White) and sexualization (non-sexualized vs sexualized) in body-positive images affect Black and White viewers’ impressions of self-interest, moral appropriateness, and body positivity. R…

  • BoPopriation

    Open Access•Kyla N Brathwaite, D C Deandrea•ARTICLE•Communication Monographs•2021•Cited by: 6•References: 6

    Proponents of the body positivity (BoPo) movement prominently use social media to promote body appreciation and normalize marginalized bodies. However, companies and social media users have increasingly commodified the movement for self-serving reasons or economic gain. Providing a unique test of the persuasion knowledge model, this experiment examined (a) how the commodification of a prosocial movement can undermine its efficacy and (b) how the …

  • BoPopriation

    Open Access•Kyla N Brathwaite, D C Deandrea•ARTICLE•Communication Monographs•2021•Cited by: 6•References: 6

    Proponents of the body positivity (BoPo) movement prominently use social media to promote body appreciation and normalize marginalized bodies. However, companies and social media users have increasingly commodified the movement for self-serving reasons or economic gain. Providing a unique test of the persuasion knowledge model, this experiment examined (a) how the commodification of a prosocial movement can undermine its efficacy and (b) how the …

  • BoPopriation

    Open Access•Kyla N Brathwaite, D C Deandrea•ARTICLE•Communication Monographs•2021•Cited by: 6•References: 6

    Proponents of the body positivity (BoPo) movement prominently use social media to promote body appreciation and normalize marginalized bodies. However, companies and social media users have increasingly commodified the movement for self-serving reasons or economic gain. Providing a unique test of the persuasion knowledge model, this experiment examined (a) how the commodification of a prosocial movement can undermine its efficacy and (b) how the …

  • An intersectional approach to evaluating the effectiveness of women’s sexualized body-positive imagery on Instagram

    Open Access•Megan A Vendemia, Kyla N Brathwaite et al.•ARTICLE•New Media & Society•2022•References: 23

    Our work adopted an intersectional approach to investigate how women’s racial identity may influence how they evaluate and are impacted by body-positive imagery of women on social media. In a 2 × 2 × 2 experiment ( N = 975), we examined how source race (Black vs White) and sexualization (non-sexualized vs sexualized) in body-positive images affect Black and White viewers’ impressions of self-interest, moral appropriateness, and body positivity. R…

  • Non-Sexualized Images and Body-Neutral Messaging Foster Body Positivity Online

    Open Access•Kyla N Brathwaite, D C Deandrea et al.•ARTICLE•Social Media + Society•2023•References: 69

    The body-positive movement is one of many decentralized, user-generated movements on social media that seek to engender positive societal change. In support of the body-positive movement, social media users employ a variety of messages and images to advocate for more inclusive beauty standards across different online platforms. We examine how the nature of body-positive messaging (mainstream body positivity vs body neutrality), the degree to whic…

  • Performative or authentic? How affordances signal (in)authentic digital allyship

    Open Access•Kyla N Brathwaite, D C Deandrea et al.•ARTICLE•Journal of Computer-Mediated…•2025•References: 6

    This study examines the paradoxical relationship between prosocial content on social media and the self-promotional nature of many social media platforms. Specifically, our study examines how differences in two perceived affordances—persistence and visibility—affect how women viewers evaluate the authenticity of men who post allyship messages on Instagram. Additionally, we examine how viewer perceptions of comment deletion and comment restriction…

  • Sexualization in Racial Context

    Open Access•Kyla N Brathwaite•ARTICLE•Sex Roles•2026

    Black women sit at the intersection of sexualized gender and racial oppression which shapes how Black women are socialized and influences how their images are (mis) represented in the media. Guided by sexualization scholarship, the critical media effects (Ramasubramanian & Banjo, 2020) and intersectional (Crenshaw, 1994/2013) frameworks, this study investigated the impact of sexualized social media content on Black women. A sample of 872 Black wo…

Aesthetics (4 works) · Art (4 works) · Psychology (3 works) · Social Psychology (3 works) · Sociology (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Eating Disorders and Behaviors (2 works) · Gender, Feminism, and Media (2 works) · Political science (2 works)

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