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Sara Holland Levin

Biographic Data

ID4267028
NAMESara Holland Levin
GIVEN NAMESSara Holland
FAMILY NAMELevin
SIGNATURELEVIN S H
AFFILIATIONSUniversity of Connecticut
ORCID0009-0007-0585-6405
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS2
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2026
H-INDEX1
  • From #StayWoke to “Culture Wars”: How Social Justice Discourse is Separately and Synergistically Politicized on Twitter and YouTube

    Open Access•Sara Holland Levin, Rui Wang et al.•ARTICLE•Political Communication•2026

    This paper explores how the discourse surrounding a racially marginalized community becomes politicized via culture war narratives across platforms. Drawing from identity politics and political polarization research, we discuss how racial justice discourse can be hijacked by partisan opinion leaders and their followers over time and explain how this process plays out through both differentiated and coordinated social media platform use. Situating…

  • Trending women in STEM: Visual space-making on TikTok

    Open Access•J Suk, Sara Holland Levin et al.•ARTICLE•New Media & Society•2026

    While previous research has established foundational knowledge on how women in STEM (Science, Technology, Engineering, and Math) social media content creators use digital platforms to combat stereotypes, less is known about how they make space for themselves on visually dominant platforms. We address this gap by theorizing visual space-making as the coordinated use of visual cues into reproducible, platform-legible visual configurations that crea…

  • From activism to polarization: Temporal dynamics of #MeToo politicization on Twitter/X

    J Suk, Yini Zhang et al.•ARTICLE•Information Communication & Society•2025

    This study is focused on how social media activism is politicized over time, attending to diverse groups of users and their response to real-world events on social media. Extending the scholarship on politicization, we hypothesize three temporal dimensions of this process: partisan voices (1) crowd out activist voices, (2) show sustained participation, and (3) respond to events selectively through partisan references and criticisms. Situating our…

  • Empowered or Constrained in Platform Governance? An Analysis of Twitter Users’ Responses to Elon Musk’s Takeover

    Open Access•Rui Wang, Yini Zhang et al.•ARTICLE•Social Media + Society•2024•Cited by: 2•References: 18

    Centering on social media’s public- and profit-oriented nature, this study theorizes how social media users are empowered and constrained when participating in platform governance through user-initiated expressions on platforms. The empirical analysis focuses on user responses before and after Elon Musk’s official acquisition of Twitter, utilizing cluster analysis and topic modeling to examine the volume and content of related discourses among di…

  • Women in STEM on TikTok: Advancing Visibility and Voice Through STEM Identity Expression

    Open Access•Jocelyn Steinke, Christine Gilbert et al.•ARTICLE•Social Media + Society•2024•References: 101

    This study investigated portrayals of women in STEM on TikTok focusing on their self-presentation of identity and use of platform features to promote audience engagement. This quantitative content analysis examined TikTok posts ( N = 400) from a 3-month sample of 100 TikTok accounts by individuals identified as women in STEM. Results for STEM-focused posts showed that these content creators provided positive portrayals of their work as women in S…

  • Empowered or Constrained in Platform Governance? An Analysis of Twitter Users’ Responses to Elon Musk’s Takeover

    Open Access•Rui Wang, Yini Zhang et al.•ARTICLE•Social Media + Society•2024•Cited by: 2•References: 18

    Centering on social media’s public- and profit-oriented nature, this study theorizes how social media users are empowered and constrained when participating in platform governance through user-initiated expressions on platforms. The empirical analysis focuses on user responses before and after Elon Musk’s official acquisition of Twitter, utilizing cluster analysis and topic modeling to examine the volume and content of related discourses among di…

  • Empowered or Constrained in Platform Governance? An Analysis of Twitter Users’ Responses to Elon Musk’s Takeover

    Open Access•Rui Wang, Yini Zhang et al.•ARTICLE•Social Media + Society•2024•Cited by: 2•References: 18

    Centering on social media’s public- and profit-oriented nature, this study theorizes how social media users are empowered and constrained when participating in platform governance through user-initiated expressions on platforms. The empirical analysis focuses on user responses before and after Elon Musk’s official acquisition of Twitter, utilizing cluster analysis and topic modeling to examine the volume and content of related discourses among di…

  • Women in STEM on TikTok: Advancing Visibility and Voice Through STEM Identity Expression

    Open Access•Jocelyn Steinke, Christine Gilbert et al.•ARTICLE•Social Media + Society•2024•References: 101

    This study investigated portrayals of women in STEM on TikTok focusing on their self-presentation of identity and use of platform features to promote audience engagement. This quantitative content analysis examined TikTok posts ( N = 400) from a 3-month sample of 100 TikTok accounts by individuals identified as women in STEM. Results for STEM-focused posts showed that these content creators provided positive portrayals of their work as women in S…

  • From activism to polarization: Temporal dynamics of #MeToo politicization on Twitter/X

    J Suk, Yini Zhang et al.•ARTICLE•Information Communication & Society•2025

    This study is focused on how social media activism is politicized over time, attending to diverse groups of users and their response to real-world events on social media. Extending the scholarship on politicization, we hypothesize three temporal dimensions of this process: partisan voices (1) crowd out activist voices, (2) show sustained participation, and (3) respond to events selectively through partisan references and criticisms. Situating our…

  • From #StayWoke to “Culture Wars”: How Social Justice Discourse is Separately and Synergistically Politicized on Twitter and YouTube

    Open Access•Sara Holland Levin, Rui Wang et al.•ARTICLE•Political Communication•2026

    This paper explores how the discourse surrounding a racially marginalized community becomes politicized via culture war narratives across platforms. Drawing from identity politics and political polarization research, we discuss how racial justice discourse can be hijacked by partisan opinion leaders and their followers over time and explain how this process plays out through both differentiated and coordinated social media platform use. Situating…

  • Trending women in STEM: Visual space-making on TikTok

    Open Access•J Suk, Sara Holland Levin et al.•ARTICLE•New Media & Society•2026

    While previous research has established foundational knowledge on how women in STEM (Science, Technology, Engineering, and Math) social media content creators use digital platforms to combat stereotypes, less is known about how they make space for themselves on visually dominant platforms. We address this gap by theorizing visual space-making as the coordinated use of visual cues into reproducible, platform-legible visual configurations that crea…

Social Media and Politics (3 works) · Computer Science (2 works) · Impact of Technology on Adolescents (2 works) · Politics (2 works) · Social media (2 works) · Advertising (1 works) · Aesthetics (1 works) · Art (1 works) · Biology (1 works) · Business (1 works)

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