Iwona Gibas
Biographic Data
| ID | 4267050 |
|---|---|
| NAME | Iwona Gibas |
| GIVEN NAMES | Iwona |
| FAMILY NAME | Gibas |
| SIGNATURE | GIBAS I |
| AFFILIATIONS | University of Reading |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Eat your gender
This study examines food advertisements in Women’s Health and Men’s Health magazines as a hitherto underexplored site of gendered meaning-making. Using content analysis and multimodal critical discourse analysis, we investigate a large corpus of food ads and identify three dominant gendering strategies: (1) food advertising is more prevalent in Women’s Health , often directing women toward self-care and caring for others; (2) food types are gende…
The Making of #CovidTwitter
This study explores COVID-19 communications disseminated by the top 100 most followed Twitter profiles-what we call the Twitter influencing elite. Focusing on a critical period from January to July 2020, we conducted a quantitative and qualitative analysis of 6,602 tweets about COVID-19 produced by these Covid Influencers. The findings reveal that approximately two-thirds of the COVID-19 tweets in our sample originated from established global med…
Hot topic
This study builds on Goffman's idea of stigma to examine how mainstream print media in the UK have framed menopause over the past decade, especially concerning work. We used a computational corpus‐assisted discourse analysis (CADS) approach to analyze 2993 articles on menopause. The results indicate increased attention to menopause and, more recently, to menopause and work. However, the narrative consistently foregrounds negative aspects associat…
Hot topic
This study builds on Goffman's idea of stigma to examine how mainstream print media in the UK have framed menopause over the past decade, especially concerning work. We used a computational corpus‐assisted discourse analysis (CADS) approach to analyze 2993 articles on menopause. The results indicate increased attention to menopause and, more recently, to menopause and work. However, the narrative consistently foregrounds negative aspects associat…
Hot topic
This study builds on Goffman's idea of stigma to examine how mainstream print media in the UK have framed menopause over the past decade, especially concerning work. We used a computational corpus‐assisted discourse analysis (CADS) approach to analyze 2993 articles on menopause. The results indicate increased attention to menopause and, more recently, to menopause and work. However, the narrative consistently foregrounds negative aspects associat…
The Making of #CovidTwitter
This study explores COVID-19 communications disseminated by the top 100 most followed Twitter profiles-what we call the Twitter influencing elite. Focusing on a critical period from January to July 2020, we conducted a quantitative and qualitative analysis of 6,602 tweets about COVID-19 produced by these Covid Influencers. The findings reveal that approximately two-thirds of the COVID-19 tweets in our sample originated from established global med…
Eat your gender
This study examines food advertisements in Women’s Health and Men’s Health magazines as a hitherto underexplored site of gendered meaning-making. Using content analysis and multimodal critical discourse analysis, we investigate a large corpus of food ads and identify three dominant gendering strategies: (1) food advertising is more prevalent in Women’s Health , often directing women toward self-care and caring for others; (2) food types are gende…
Medicine (2 works) · Political science (2 works) · Sociology (2 works) · Advertising (1 work) · Business (1 work) · Critical discourse analysis (1 work) · Culinary Culture and Tourism (1 work) · Disadvantaged (1 work) · Discourse analysis (1 work) · Discourse Analysis in Language Studies (1 work)