Lauren Czaplicki

Biographic Data

ID4267088
NAMELauren Czaplicki
GIVEN NAMESLauren
FAMILY NAMECzaplicki
SIGNATURECZAPLICKI L
AFFILIATIONSJohns Hopkins University
ORCID0000-0002-7496-0990
VERIFIEDYes
TOTAL WORKS21
TOTAL CITATIONS5
AUTHOR COUNT21
EDITOR COUNT0
FIRST PUBLICATION YEAR2017
LATEST PUBLICATION YEAR2026
H-INDEX2

  • Youth Appeal in Tobacco Advertising: Evolving Tactics Targeting Those Under the Legal Age of Sale

    Suzanne Frisbee, Lauren Czaplicki et al.ARTICLESubstance Use & Misuse2026

    INTRODUCTION: Youth under the legal age of sale for tobacco (18-20 years old) remain highly receptive to tobacco advertising despite existing regulations intended to prevent use. Emerging marketing tactics-such as influencer partnerships and lifestyle-oriented messaging-may increase appeal among young audiences. This study explored which advertising features are most associated with ad receptivity among this age group. METHODS: In 2023, 960 U.S. …

  • Youth Appeal in Tobacco Advertising: A Closer Look at What Resonates With Young Adults Ages 18–20

    Open AccessMeghan Bridgid Moran, Lauren Czaplicki et al.ARTICLESubstance Use & Misuse2025

    INTRODUCTION: Tobacco companies invest heavily in marketing, which significantly impacts youth tobacco use through advertising receptivity. Despite policies restricting tobacco marketing to youth under age 21, many adolescents and young adults nonetheless report finding tobacco marketing appealing. This analysis aimed to identify which advertising strategies most appeal to young adults ages 18-20. METHODS: In 2021, 740 U.S. participants aged 18-2…

  • Nicotine analogue pouches: A growing regulatory challenge

    Lauren Czaplicki, Meghan Bridgid Moran et al.ARTICLETobacco Control2025

  • Use of Brand Engagement Appeals in US Cigarette and E-Cigarettes Ads (2019–2020)

    Lauren Czaplicki, Dhruva Patel et al.ARTICLESubstance Use & Misuse2024

    Background: The tobacco industry has historically used brand engagement – communication tactics companies use to increase customer attachment to a brand and brand loyalty – to recruit and retain consumers. Limited information is available to assess the brand engagement tactics used to promote the two most popular tobacco products in the US – cigarettes and electronic cigarettes (e-cigarettes) – across different advertising platforms (e.g., direct…

  • Content analysis of marketing features in US nicotine pouch ads from 2021 to 2023

    Lauren Czaplicki, Dana Tfayli et al.ARTICLETobacco Control2024

    We observed a decline in terms of connecting nicotine pouches to other tobacco products and an increase in potentially youth-appealing convenience claims. Future research should investigate how these features impact risk perceptions and use intentions among people who never and currently use tobacco to inform regulations (ie, restrict youth-appealing claims)

  • Affiliate marketing for nicotine products: Juice Head ‘Share a Sale’ programme and its implications

    Open AccessKriti Rastogi, Lauren Czaplicki et al.ARTICLETobacco Control2024

    Industry watchThis is particularly relevant for youth who may be attracted to Juice Head's appealing flavours and branding. 16Surveillance is needed to monitor tobacco brand affiliate programmes like Juice Head's, including on social media where sponsored pro-tobacco marketing from registered influencers is prevalent and may promote youth use, despite being prohibited by platforms like Instagram and TikTok. 23 24Comprehensive surveillance efforts…

  • Effects of cigarette price and packaging on hypothetical quit-smoking behaviour: A discrete choice experiment among Vietnamese adults who smoke

    Open AccessLauren Czaplicki, Hannah Barker et al.ARTICLETobacco Control2023

    Results suggest raising cigarette prices to at least 30 000 VND, implementing larger graphic HWLs or plain packaging could decrease smoking rates in Vietnam

  • Standard smokeless tobacco packaging: Potential impact on perceived attractiveness, warning label visibility and harm perceptions among adults in Bangladesh

    Open AccessLauren Czaplicki, Sejal Saraf et al.ARTICLETobacco Control2022

    The findings suggest a standard shape and size for SLT sold in Bangladesh, coupled with proper implementation of HWLs per the law, could improve HWL noticeability and increase harm perceptions. Additional plain packaging policies that also standardise pack colour may be required to reduce attractive colours and branding

  • Developing a theoretical marketing framework to analyse Juul and compatible e-cigarette product promotion on Instagram

    Open AccessGanna Kostygina, Hy Tran et al.ARTICLETobacco Control2022

    Instagram posts featuring e-cigarette related marketing can increase exposure to persuasive messages encouraging e-cigarette trial and use particularly among susceptible youth. Stronger regulations are needed to prevent exposure to social media marketing among young social media users

  • Protecting minors from tobacco products: Public interest litigation enables enforcement in China

    Yuxian Cui, Sihui Peng et al.ARTICLETobacco Control2022

    Primary immune thrombocytopenia (ITP) is an autoimmune bleeding disorder which characterizes with platelet production impairment and platelet destruction increment. CD4 + CD25 + Foxp 3 + Treg cells (Tregs) are involved in the immune pathogenesis of ITP. MicroRNAs (miRNAs) are also involved in ITP and their loss of function is shown to facilitate immune disorders. Thus, the miRNA expression profile in Tregs from ITP was analyzed in this study. We …

  • Culturally specific health-related features on cigarette packs sold in China

    Open AccessYuxian Cui, Zheng Dai et al.ARTICLETobacco Control2022

    Health-related features on cigarette packs sold in China are common. Enhanced policies to address tobacco packaging, labelling and branding could support and facilitate a reduction in the high tobacco burden in China

  • Heating Up: How Early Twitter Marketing Gave Rise to Organic Word-of-Mouth About Heated Tobacco Products

    Open AccessGanna Kostygina, Hy Tran et al.ARTICLESocial Media + Society2022References: 32

    Social media are an important marketing platform for emerging tobacco products. Heated tobacco products (HTPs) have been introduced in a limited number of local test markets in the United States as potentially reduced-exposure tobacco products. HTPs can be used to heat tobacco as well as marijuana. However, due to growing digital media promotion of these products, it is possible that public knowledge and purchasing opportunities extend beyond tes…

  • Oral nicotine marketing claims in direct-mail advertising

    Open AccessLauren Czaplicki, Minal Patel et al.ARTICLETobacco Control2021

    Our results provide an early indication of marketing claims used to promote oral nicotine. The strategies documented, particularly the use of language to highlight oral nicotine is tobacco-free, may covey these products as lower-risk to consumers despite the lack of evidence or proper federal authorisation that oral nicotine products are a modified-risk tobacco product . Future research is needed to examine consumer perceptions of such claims

  • Help Save The Planet One Bidi Stick At A Time!’: Greenwashing disposable vapes

    Kathryn Heley, Lauren Czaplicki et al.ARTICLETobacco Control2021

    Bidi Stick is a single use electronic cigarette (e-cigarette) launched in 2020 by Bidi Vapor.1 Distributed and sold online and in retail stores in the USA,2 the brand’s popularity is growing, with Bidi Stick sales comprising 28% of the disposable e-cigarette market in the fourth quarter of 2020.1 3 In their recent campaign ‘Bidi Cares,’ Bidi Vapor presents their company as the industry leader in environmental consciousness, protection, and care. …

  • Promoting corporate image or preventing underage use? Analysis of the advertising strategy and expenditures of the Juul parent education for youth vaping prevention campaign

    Ganna Kostygina, Glen Szczypka et al.ARTICLETobacco Control2021

    Marketing expenditures promoting JUUL's corporate social responsibility mission exceeded their $30 million investment in the underage use prevention efforts. The expenditures were focused on the media market areas where health organisation and legislative officials were launching investigations into JUUL social media and other promotional strategies

  • Exploring the Discursive Function of Hashtags: A Semantic Network Analysis of Juul-Related Instagram Messages

    Open AccessGanna Kostygina, Miao Feng et al.ARTICLESocial Media + Society2021Cited by: 2References: 40

    This study used semantic network analysis to investigate the themes of JUUL electronic cigarette-related messages on Instagram posted by three account types (commercial, vape community, and organic users) and explore the function of hashtags in the JUUL-related discourse across these groups. Posts were collected from 1 March 2018 to 15 May 2018. We conducted network analyses for each user group, with separate analyses to examine texts with and wi…

  • E-cigarette Tobacco Retail Licensing Laws: Variance Across US States as of January 1, 2020

    Minal Patel, Emily M Donovan et al.ARTICLEAmerican Journal of Public Health2020Cited by: 3References: 15

    Objectives. To describe how US states and the District of Columbia regulate e-cigarette sales by examining e-cigarette–specific tobacco retail licensing (TRL) laws. Methods. We coded 25 state-level e-cigarette TRL laws (effective as of January 1, 2020) for provisions we labeled as either “core” (e.g., presence of license terms, fees, and penalties) or “descriptive” (e.g., license fee amount and term length). Results. Overall, 23 laws clearly defi…

  • Juul use and reasons for initiation among adult tobacco users

    Minal Patel, Alison F Cuccia et al.ARTICLETobacco Control2019

    Although some tobacco users may be initiating JUUL to decrease combustible use, most were using the product infrequently and concurrently with other products. Findings have significant implications for cessation intervention efforts and policy development to help smokers quit

  • Characterising Juul-related posts on Instagram

    Lauren Czaplicki, Ganna Kostygina et al.ARTICLETobacco Control2019

    Findings reveal a proliferation of JUUL-related content on Instagram, which focused on product promotion and nicotine and addiction that included youth culture and lifestyle appeals. Regulatory actions should focus on restricting promotional efforts for e-cigarette products, particularly on social media platforms where young people are a primary audience

  • Compliance with the City of Chicago’s partial ban on menthol cigarette sales

    Lauren Czaplicki, Joanna E Cohen et al.ARTICLETobacco Control2018

    The poor compliance observed with Chicago's partial menthol cigarette ban highlights the need for comprehensive efforts. Optimising local resources to target enforcement efforts in gas stations could improve compliance. Ordinances that also restrict advertising could potentially enhance ban impact by reducing exposure to product and promotions

  • The Relationship between Neighborhood Disorder, Social Networks, and Indoor Cigarette Smoking among Impoverished Inner-City Residents

    Open AccessCarl A Latkin, Carl Latkin et al.ARTICLEJournal of Urban Health2017References: 3