Elexis Kierstead
Biographic Data
| ID | 4267229 |
|---|---|
| NAME | Elexis Kierstead |
| GIVEN NAMES | Elexis |
| FAMILY NAME | Kierstead |
| SIGNATURE | KIERSTEAD E |
| AFFILIATIONS | Truth Initiative Schroeder Institute |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Objective Characteristics and Subjective Responses of 18–24-Year-Olds to U.S. nationally Televised Tobacco Advertisements
Background: Restrictions on televised tobacco ads do not apply to vaping and oral nicotine products. Several campaigns are currently active on U.S. national television. This research examines the extent to which objective ad features are associated with ad, brand, and product appeal and use intentions among 18-24-year-olds. Methods: We identified seven unique campaigns for Vuse, Velo, and JUUL from the Mintel Comperemedia database, coded for yout…
Heating Up: How Early Twitter Marketing Gave Rise to Organic Word-of-Mouth About Heated Tobacco Products
Social media are an important marketing platform for emerging tobacco products. Heated tobacco products (HTPs) have been introduced in a limited number of local test markets in the United States as potentially reduced-exposure tobacco products. HTPs can be used to heat tobacco as well as marijuana. However, due to growing digital media promotion of these products, it is possible that public knowledge and purchasing opportunities extend beyond tes…
No prominent works on this page.
Heating Up: How Early Twitter Marketing Gave Rise to Organic Word-of-Mouth About Heated Tobacco Products
Social media are an important marketing platform for emerging tobacco products. Heated tobacco products (HTPs) have been introduced in a limited number of local test markets in the United States as potentially reduced-exposure tobacco products. HTPs can be used to heat tobacco as well as marijuana. However, due to growing digital media promotion of these products, it is possible that public knowledge and purchasing opportunities extend beyond tes…
Objective Characteristics and Subjective Responses of 18–24-Year-Olds to U.S. nationally Televised Tobacco Advertisements
Background: Restrictions on televised tobacco ads do not apply to vaping and oral nicotine products. Several campaigns are currently active on U.S. national television. This research examines the extent to which objective ad features are associated with ad, brand, and product appeal and use intentions among 18-24-year-olds. Methods: We identified seven unique campaigns for Vuse, Velo, and JUUL from the Mintel Comperemedia database, coded for yout…
Advertising (2 works) · Business (2 works) · Marketing (2 works) · Political science (2 works) · Smoking Behavior and Cessation (2 works) · Appeal (1 works) · Behavioral Health and Interventions (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Digital Marketing and Social Media (1 works)