Rachel Gong
Biographic Data
| ID | 4271061 |
|---|---|
| NAME | Rachel Gong |
| GIVEN NAMES | Rachel |
| FAMILY NAME | Gong |
| SIGNATURE | GONG R |
| AFFILIATIONS | Stanford University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 10 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2014 |
| H-INDEX | 2 |
From grassroots to digital ties
New grassroots organizations that target ethical consumer choices and behavior represent a departure from traditional social movement organizations. In this article, we study the activists of one of these organizations and show that social network ties formed mainly online greatly reinforce commitment toward the goals of the movement. We suggest that online ties, that is, digital ties, are important for political consumerism movements because the…
Internet Politics and State Media Control
This article underscores the importance of online research in illuminating the social processes underlying Internet effects on politics. It is an empirical study of the effect of blogs on the 2008 general election in Malaysia. Using the population of electoral candidates in the 2008 general election (N = 471), the author estimates a logistic model predicting the effects of having a blog on winning a Parliamentary seat. The results show that oppos…
From grassroots to digital ties
New grassroots organizations that target ethical consumer choices and behavior represent a departure from traditional social movement organizations. In this article, we study the activists of one of these organizations and show that social network ties formed mainly online greatly reinforce commitment toward the goals of the movement. We suggest that online ties, that is, digital ties, are important for political consumerism movements because the…
Internet Politics and State Media Control
This article underscores the importance of online research in illuminating the social processes underlying Internet effects on politics. It is an empirical study of the effect of blogs on the 2008 general election in Malaysia. Using the population of electoral candidates in the 2008 general election (N = 471), the author estimates a logistic model predicting the effects of having a blog on winning a Parliamentary seat. The results show that oppos…
Internet Politics and State Media Control
This article underscores the importance of online research in illuminating the social processes underlying Internet effects on politics. It is an empirical study of the effect of blogs on the 2008 general election in Malaysia. Using the population of electoral candidates in the 2008 general election (N = 471), the author estimates a logistic model predicting the effects of having a blog on winning a Parliamentary seat. The results show that oppos…
From grassroots to digital ties
New grassroots organizations that target ethical consumer choices and behavior represent a departure from traditional social movement organizations. In this article, we study the activists of one of these organizations and show that social network ties formed mainly online greatly reinforce commitment toward the goals of the movement. We suggest that online ties, that is, digital ties, are important for political consumerism movements because the…
Law (2 works) · Political science (2 works) · Politics (2 works) · Public relations (2 works) · Social media (2 works) · Social Media and Politics (2 works) · Social science (2 works) · Sociology (2 works) · Advertising (1 work) · Business (1 work)