Wouter Durnez
Datos Biográficos
| ID | 4274553 |
|---|---|
| NOMBRE | Wouter Durnez |
| NOMBRES | Wouter |
| APELLIDO | Durnez |
| FIRMA | DURNEZ W |
| AFILIACIONES | Ghent University |
| ORCID | 0000-0001-8045-8801 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAS | 13 |
| TOTAL COMO AUTOR | 4 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2015 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2021 |
| ÍNDICE H | 1 |
To Fit In or to Stand out? An Eye-Tracking Study Investigating Online Banner Effectiveness in a Media Multitasking Context
Online advertising banners are often subject to banner blindness, meaning that people avoid looking at them. The current study examines whether web surfing while watching television, a form of media multitasking, influences how people respond to online ad banners. The experimental study examines whether people respond differently to an online ad banner which thematically fits with the website content (i.e., banner congruity) and which is animated…
Staying Informed and Bridging 'Social Distance
The authors explore patterns of smartphone use during the first weeks following the outbreak of the coronavirus disease 2019 pandemic in Belgium, focusing on citizens' use of smartphones to consume news and to communicate and interact with others. Unique smartphone tracking data from 2,778 Flemish adults reveal that at the height of the outbreak, people used their smartphone on average 45 minutes (28 percent) more than before the outbreak. The nu…
Attentional bias to pain-relevant body locations
Is attentional prioritization on a location where pain is expected modality-specific or multisensory
Staying Informed and Bridging 'Social Distance
The authors explore patterns of smartphone use during the first weeks following the outbreak of the coronavirus disease 2019 pandemic in Belgium, focusing on citizens' use of smartphones to consume news and to communicate and interact with others. Unique smartphone tracking data from 2,778 Flemish adults reveal that at the height of the outbreak, people used their smartphone on average 45 minutes (28 percent) more than before the outbreak. The nu…
Is attentional prioritization on a location where pain is expected modality-specific or multisensory
Attentional bias to pain-relevant body locations
Staying Informed and Bridging 'Social Distance
The authors explore patterns of smartphone use during the first weeks following the outbreak of the coronavirus disease 2019 pandemic in Belgium, focusing on citizens' use of smartphones to consume news and to communicate and interact with others. Unique smartphone tracking data from 2,778 Flemish adults reveal that at the height of the outbreak, people used their smartphone on average 45 minutes (28 percent) more than before the outbreak. The nu…
To Fit In or to Stand out? An Eye-Tracking Study Investigating Online Banner Effectiveness in a Media Multitasking Context
Online advertising banners are often subject to banner blindness, meaning that people avoid looking at them. The current study examines whether web surfing while watching television, a form of media multitasking, influences how people respond to online ad banners. The experimental study examines whether people respond differently to an online ad banner which thematically fits with the website content (i.e., banner congruity) and which is animated…
Psychology (4 obras) · Cognitive psychology (3 obras) · Computer Science (3 obras) · Advertising (2 obras) · Business (2 obras) · Medicine (2 obras) · Multimedia (2 obras) · Neural and Behavioral Psychology Studies (2 obras) · Neuroscience (2 obras) · Animation (1 obras)