Anna Kerkhof
Biographic Data
| ID | 4279416 |
|---|---|
| NAME | Anna Kerkhof |
| GIVEN NAMES | Anna |
| FAMILY NAME | Kerkhof |
| SIGNATURE | KERKHOF A |
| AFFILIATIONS | University of Munich, ifo Institute for Economic Research at the University of Munich & CESifo , Germany |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 1 |
Advertising and Content Differentiation
Many media outlets depend on advertising revenue to finance their operations, but the effect of advertising on media outlets’ content choices is largely unexplored. This paper exploits two institutional features from YouTube to show that an exogenous increase in the feasible amount of advertising induces YouTubers to differentiate their video content from their competitors. A plausible mechanism is that YouTubers avoid competition: viewers typica…
Incumbency Dominance in Letters to the Editor
This article reports the results of a randomized field experiment conducted three weeks before the 2017 federal election in Germany. Four different versions of a letter to the editor were sent to all the German daily newspapers that handle letters to the editor independently. The versions differed in the subject matter of the letter, the chancellor Angela Merkel versus the main challenger Martin Schulz, and in the evaluation of this subject, posi…
Incumbency Dominance in Letters to the Editor
This article reports the results of a randomized field experiment conducted three weeks before the 2017 federal election in Germany. Four different versions of a letter to the editor were sent to all the German daily newspapers that handle letters to the editor independently. The versions differed in the subject matter of the letter, the chancellor Angela Merkel versus the main challenger Martin Schulz, and in the evaluation of this subject, posi…
Incumbency Dominance in Letters to the Editor
This article reports the results of a randomized field experiment conducted three weeks before the 2017 federal election in Germany. Four different versions of a letter to the editor were sent to all the German daily newspapers that handle letters to the editor independently. The versions differed in the subject matter of the letter, the chancellor Angela Merkel versus the main challenger Martin Schulz, and in the evaluation of this subject, posi…
Advertising and Content Differentiation
Many media outlets depend on advertising revenue to finance their operations, but the effect of advertising on media outlets’ content choices is largely unexplored. This paper exploits two institutional features from YouTube to show that an exogenous increase in the feasible amount of advertising induces YouTubers to differentiate their video content from their competitors. A plausible mechanism is that YouTubers avoid competition: viewers typica…
Media Influence and Politics (2 works) · Advertising (1 work) · Biology (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Content (measure theory (1 work) · Digital Marketing and Social Media (1 work) · Dominance (genetics (1 work) · German (1 work)