Edwina Luck
Biographic Data
| ID | 4368737 |
|---|---|
| NAME | Edwina Luck |
| GIVEN NAMES | Edwina |
| FAMILY NAME | Luck |
| SIGNATURE | LUCK E |
| AFFILIATIONS | Queensland University of Technology |
| ORCID | 0000-0001-8757-3087 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2009 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Value Co‐Destruction in the Peer‐To‐Peer Accommodation
While customer‐perceived value and value co‐creation have received considerable attention in the hospitality management and marketing literature, emerging research demonstrates that the opposite can happen, that is, one or more actors in a service system experience value co‐destruction (VCD). Yet, few studies have adopted a dyadic and service eco system perspective. The purpose of this study is to explore drivers of VCD resulting from dyadic inte…
Let Us Excite and Inspire Consumers to Recycle! Spokescharacters as Effective Environmental Communicators
This study investigated the role of fictional spokespersons (i.e., spokescharacters) in enhancing environmental communication persuasiveness using stimuli–organism–response as a theoretical framework. Specifically, the study explored how the excitement, attractiveness and role model traits (stimulus) of spokescharacters influence consumers’ cognitive and affective recycling attitudes (organism), resulting in augmented recycling intentions (respon…
Between rules, norms and shared understandings
Purpose Big data and analytics make digital communications more effective, but little is known about how institutional pressures shape data-driven communications. These pressures determine and constrain how, what, when and to whom practitioners should communicate. This empirical study explores how institutional forces influence the use of data in guiding digital communications. The paper identifies factors that impact communications and shape pra…
Defining entertainment
Entertainment is a key cultural category. Yet the definition of entertainment can differ depending upon whom one asks. This article maps out understandings of entertainment in three key areas. Within industrial discourses, entertainment is defined by a commercial business model. Within evaluative discourses used by consumers and critics, it is understood through an aesthetic system that privileges emotional engagement, story, speed and vulgarity.…
WorkChoices, ImageChoices and the marketing of new industrial relations legislation
This article takes a critical discourse approach to one aspect of the Australian WorkChoices industrial relations legislation: the government's major advertisement published in national newspapers in late 2005 and released simultaneously as a 16-page booklet.This strategic move was the initial stage of one of the largest 'information' campaigns ever mounted by an Australian government, costing more than $AUD137 million. This article analyse the s…
WorkChoices, ImageChoices and the marketing of new industrial relations legislation
This article takes a critical discourse approach to one aspect of the Australian WorkChoices industrial relations legislation: the government's major advertisement published in national newspapers in late 2005 and released simultaneously as a 16-page booklet.This strategic move was the initial stage of one of the largest 'information' campaigns ever mounted by an Australian government, costing more than $AUD137 million. This article analyse the s…
WorkChoices, ImageChoices and the marketing of new industrial relations legislation
This article takes a critical discourse approach to one aspect of the Australian WorkChoices industrial relations legislation: the government's major advertisement published in national newspapers in late 2005 and released simultaneously as a 16-page booklet.This strategic move was the initial stage of one of the largest 'information' campaigns ever mounted by an Australian government, costing more than $AUD137 million. This article analyse the s…
Defining entertainment
Entertainment is a key cultural category. Yet the definition of entertainment can differ depending upon whom one asks. This article maps out understandings of entertainment in three key areas. Within industrial discourses, entertainment is defined by a commercial business model. Within evaluative discourses used by consumers and critics, it is understood through an aesthetic system that privileges emotional engagement, story, speed and vulgarity.…
Between rules, norms and shared understandings
Purpose Big data and analytics make digital communications more effective, but little is known about how institutional pressures shape data-driven communications. These pressures determine and constrain how, what, when and to whom practitioners should communicate. This empirical study explores how institutional forces influence the use of data in guiding digital communications. The paper identifies factors that impact communications and shape pra…
Let Us Excite and Inspire Consumers to Recycle! Spokescharacters as Effective Environmental Communicators
This study investigated the role of fictional spokespersons (i.e., spokescharacters) in enhancing environmental communication persuasiveness using stimuli–organism–response as a theoretical framework. Specifically, the study explored how the excitement, attractiveness and role model traits (stimulus) of spokescharacters influence consumers’ cognitive and affective recycling attitudes (organism), resulting in augmented recycling intentions (respon…
Value Co‐Destruction in the Peer‐To‐Peer Accommodation
While customer‐perceived value and value co‐creation have received considerable attention in the hospitality management and marketing literature, emerging research demonstrates that the opposite can happen, that is, one or more actors in a service system experience value co‐destruction (VCD). Yet, few studies have adopted a dyadic and service eco system perspective. The purpose of this study is to explore drivers of VCD resulting from dyadic inte…
Political science (4 works) · Advertising (3 works) · Business (3 works) · Public relations (3 works) · Sociology (3 works) · Computer Science (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Law (2 works) · Media studies (2 works) · Accommodation (1 work)