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Uranela Demaj

Biographic Data

ID4377312
NAMEUranela Demaj
GIVEN NAMESUranela
FAMILY NAMEDemaj
SIGNATUREDEMAJ U
AFFILIATIONSAAB College
ORCID0000-0002-0201-4508
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS10
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR2016
LATEST PUBLICATION YEAR2026
H-INDEX2
  • Tracing the Sociolinguistic Divide: The Impact of Historical Dynamics of Language Discrimination and Educational Exclusion on Kosovo’s Contemporary Albanian–Serb Relations

    Uranela Demaj, Atdhe Hetemi•ARTICLE•Southeastern Europe•2026

    This article investigates present-day sociolinguistic disparities between language policy and practice as echoing manifestations of Kosovo’s discordant interethnic past. Partially reflecting the wider dissonance between civic and ethnic notions of national belonging in Kosovo’s post-war context, the sociolinguistic realities today feature discrepancies between language policy and practice (Demaj and Vandenbroucke 2016). Shared officialdom between…

  • The geosemiotics of ethno-political graffiti in Kosovo: Polyphony, emplacement and heteroglossia

    Uranela Demaj, Mieke Vandenbroucke•ARTICLE•Social Semiotics•2023•Cited by: 2•References: 7

    This article examines the nature of graffiti semiotics in the public space of Kosovo's capital Pristina. By adopting a perspective on graffiti as a historically situated and semiotic practice, we identify distinct ethno-political voices, each relying on highly multimodal-linguistic resources to convey their respective political messages to a wider audience. The corpus was gathered during a specific period in Kosovo's history (2013-2014) and as su…

  • BAC, U KRY! Space, Albanian Commemoration and the Gheg Variety as a Linguistic Symbol of State Independence in Postwar Kosovo

    Open Access•Uranela Demaj, Aida Alla•ARTICLE•Journal of Nationalism Memory &…•2023•References: 38

    This paper investigates the reconstruction of Albanian identity in Kosovo after the region's transformation to state independence in 2008. The cultural environment emerged as a site of ethnic appropriation and contestation in the longstanding interethnic struggles between the Albanians and the Serbs. The study examines the socio-symbolic and linguistic manifestations of national identity in Pristina, the capital city of Kosovo, through the lens o…

  • Symbolic identity building, ethnic nationalism and the linguistic reconfiguration of the urban spaces of the capital of Pristina, Kosovo

    Open Access•Uranela Demaj•ARTICLE•Ethnicities•2023•Cited by: 4•References: 25

    This paper presents a historical study of the linguistic landscape (LL) of Pristina’s city center as an important site of contestation and competing symbolic identity constructions throughout Kosovo’s turbulent interethnic past. By means of historical linguistic evidence of the LL configuration of landmark establishments in the central promenade of the city, the paper illustrates the role of language in the construction of national identity and i…

  • Constructing national identity in the public space. The discursive transformations of the semiotic-linguistic landscapes of Pristina, Kosovo

    Uranela Demaj•ARTICLE•National Identities•2022•Cited by: 1•References: 5

    This paper focuses on the discursive transformations of the semiotic-linguistic landscapes of Pristina, the capital of Kosovo as brought about by successive sociopolitical transformations and against the reversed power relations of the Albanians and Serbs. The study departs from the underlying assumption that the ethnic Albanian image the cityscape emits today does not coincide with the vision of civic inclusion and multi-ethnicity painted in the…

  • Post-war Kosovo landscapes in Pristina: Discrepancies between language policy and urban reality

    Open Access•Uranela Demaj, Mieke Vandenbroucke•ARTICLE•Nationalities Papers•2016•Cited by: 3•References: 24

    This paper focuses on the complex nature of post-war multilingual landscapes in Pristina, the capital of Kosovo, as shaped by the country's political shift after independence in 2008. We aim to contribute to this sociolinguistically underexplored territory through an examination of the relative predominance and visibility of the capital's most dominant languages: Albanian, Serbian, and English. Our central aim is to empirically problematize the s…

  • Symbolic identity building, ethnic nationalism and the linguistic reconfiguration of the urban spaces of the capital of Pristina, Kosovo

    Open Access•Uranela Demaj•ARTICLE•Ethnicities•2023•Cited by: 4•References: 25

    This paper presents a historical study of the linguistic landscape (LL) of Pristina’s city center as an important site of contestation and competing symbolic identity constructions throughout Kosovo’s turbulent interethnic past. By means of historical linguistic evidence of the LL configuration of landmark establishments in the central promenade of the city, the paper illustrates the role of language in the construction of national identity and i…

  • Post-war Kosovo landscapes in Pristina: Discrepancies between language policy and urban reality

    Open Access•Uranela Demaj, Mieke Vandenbroucke•ARTICLE•Nationalities Papers•2016•Cited by: 3•References: 24

    This paper focuses on the complex nature of post-war multilingual landscapes in Pristina, the capital of Kosovo, as shaped by the country's political shift after independence in 2008. We aim to contribute to this sociolinguistically underexplored territory through an examination of the relative predominance and visibility of the capital's most dominant languages: Albanian, Serbian, and English. Our central aim is to empirically problematize the s…

  • The geosemiotics of ethno-political graffiti in Kosovo: Polyphony, emplacement and heteroglossia

    Uranela Demaj, Mieke Vandenbroucke•ARTICLE•Social Semiotics•2023•Cited by: 2•References: 7

    This article examines the nature of graffiti semiotics in the public space of Kosovo's capital Pristina. By adopting a perspective on graffiti as a historically situated and semiotic practice, we identify distinct ethno-political voices, each relying on highly multimodal-linguistic resources to convey their respective political messages to a wider audience. The corpus was gathered during a specific period in Kosovo's history (2013-2014) and as su…

  • Constructing national identity in the public space. The discursive transformations of the semiotic-linguistic landscapes of Pristina, Kosovo

    Uranela Demaj•ARTICLE•National Identities•2022•Cited by: 1•References: 5

    This paper focuses on the discursive transformations of the semiotic-linguistic landscapes of Pristina, the capital of Kosovo as brought about by successive sociopolitical transformations and against the reversed power relations of the Albanians and Serbs. The study departs from the underlying assumption that the ethnic Albanian image the cityscape emits today does not coincide with the vision of civic inclusion and multi-ethnicity painted in the…

  • Post-war Kosovo landscapes in Pristina: Discrepancies between language policy and urban reality

    Open Access•Uranela Demaj, Mieke Vandenbroucke•ARTICLE•Nationalities Papers•2016•Cited by: 3•References: 24

    This paper focuses on the complex nature of post-war multilingual landscapes in Pristina, the capital of Kosovo, as shaped by the country's political shift after independence in 2008. We aim to contribute to this sociolinguistically underexplored territory through an examination of the relative predominance and visibility of the capital's most dominant languages: Albanian, Serbian, and English. Our central aim is to empirically problematize the s…

  • Constructing national identity in the public space. The discursive transformations of the semiotic-linguistic landscapes of Pristina, Kosovo

    Uranela Demaj•ARTICLE•National Identities•2022•Cited by: 1•References: 5

    This paper focuses on the discursive transformations of the semiotic-linguistic landscapes of Pristina, the capital of Kosovo as brought about by successive sociopolitical transformations and against the reversed power relations of the Albanians and Serbs. The study departs from the underlying assumption that the ethnic Albanian image the cityscape emits today does not coincide with the vision of civic inclusion and multi-ethnicity painted in the…

  • The geosemiotics of ethno-political graffiti in Kosovo: Polyphony, emplacement and heteroglossia

    Uranela Demaj, Mieke Vandenbroucke•ARTICLE•Social Semiotics•2023•Cited by: 2•References: 7

    This article examines the nature of graffiti semiotics in the public space of Kosovo's capital Pristina. By adopting a perspective on graffiti as a historically situated and semiotic practice, we identify distinct ethno-political voices, each relying on highly multimodal-linguistic resources to convey their respective political messages to a wider audience. The corpus was gathered during a specific period in Kosovo's history (2013-2014) and as su…

  • BAC, U KRY! Space, Albanian Commemoration and the Gheg Variety as a Linguistic Symbol of State Independence in Postwar Kosovo

    Open Access•Uranela Demaj, Aida Alla•ARTICLE•Journal of Nationalism Memory &…•2023•References: 38

    This paper investigates the reconstruction of Albanian identity in Kosovo after the region's transformation to state independence in 2008. The cultural environment emerged as a site of ethnic appropriation and contestation in the longstanding interethnic struggles between the Albanians and the Serbs. The study examines the socio-symbolic and linguistic manifestations of national identity in Pristina, the capital city of Kosovo, through the lens o…

  • Symbolic identity building, ethnic nationalism and the linguistic reconfiguration of the urban spaces of the capital of Pristina, Kosovo

    Open Access•Uranela Demaj•ARTICLE•Ethnicities•2023•Cited by: 4•References: 25

    This paper presents a historical study of the linguistic landscape (LL) of Pristina’s city center as an important site of contestation and competing symbolic identity constructions throughout Kosovo’s turbulent interethnic past. By means of historical linguistic evidence of the LL configuration of landmark establishments in the central promenade of the city, the paper illustrates the role of language in the construction of national identity and i…

  • Tracing the Sociolinguistic Divide: The Impact of Historical Dynamics of Language Discrimination and Educational Exclusion on Kosovo’s Contemporary Albanian–Serb Relations

    Uranela Demaj, Atdhe Hetemi•ARTICLE•Southeastern Europe•2026

    This article investigates present-day sociolinguistic disparities between language policy and practice as echoing manifestations of Kosovo’s discordant interethnic past. Partially reflecting the wider dissonance between civic and ethnic notions of national belonging in Kosovo’s post-war context, the sociolinguistic realities today feature discrepancies between language policy and practice (Demaj and Vandenbroucke 2016). Shared officialdom between…

Multilingual Education and Policy (6 works) · Politics (6 works) · Balkans: History, Politics, Society (5 works) · Law (5 works) · Law (5 works) · Linguistics (5 works) · Political science (5 works) · Sociology (5 works) · Aesthetics (4 works) · Ethnic group (3 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae