Christina Gahn
Biographic Data
| ID | 4377649 |
|---|---|
| NAME | Christina Gahn |
| GIVEN NAMES | Christina |
| FAMILY NAME | Gahn |
| SIGNATURE | GAHN C |
| AFFILIATIONS | University of Vienna |
| ORCID | 0000-0001-7081-6046 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 29 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 2 |
Targeting and/or tailoring?! A theoretical framework and its application to political social media advertising
Despite the widespread use of data-driven campaigning (DDC), there is limited conceptual clarity and empirical understanding of how political parties employ the advertising strategies of targeting (deciding which audiences to reach with ads) and tailoring (adapting ad content to specific target groups) on social media. Little is known about how these strategies, individually or in combination, influence outcome variables such as impressions of an…
Self-Fulfilling Prophecies at the Voting Booth: Evidence from Polling Effects around Electoral Thresholds
From crisis governance to electoral normality and the longest coalition negotiations: The 2024 Austrian parliamentary election
How Much Tailoring is too Much? Voter Backlash on Highly Tailored Campaign Messages
Findings on whether voters like or dislike targeted campaign messages have been contradictory. I argue that voters react differently depending on how precisely the targeted messages are tailored to them, and tailoring can potentially become “too much.” I corroborate this claim with the results of a factorial survey experiment among a representative sample of the German voting population ( N = 3,217), which was conducted in the summer of 2021. Tak…
Should we include margins of error in public opinion polls
Public opinion polls have become vital and increasingly visible parts of election campaigns. Previous research has frequently demonstrated that polls can influence both citizens' voting intentions and political parties' campaign strategies. However, they are also fraught with uncertainty. Margins of error can reflect (parts of) this uncertainty. This paper investigates how citizens' voting intentions change due to whether polling estimates are pr…
Does social media enhance party responsiveness? How user engagement shapes parties’ issue attention on Facebook
Representative democracy presents politicians with an information problem: How to find out what voters want? While party elites used to rely on their membership or mass surveys, social media enables them to learn about voters’ issue priorities in real time and adapt their campaign messages accordingly. Yet, we know next to nothing about how campaigns make use of these new possibilities. To narrow this gap, we use a unique data set covering every …
Does social media enhance party responsiveness? How user engagement shapes parties’ issue attention on Facebook
Representative democracy presents politicians with an information problem: How to find out what voters want? While party elites used to rely on their membership or mass surveys, social media enables them to learn about voters’ issue priorities in real time and adapt their campaign messages accordingly. Yet, we know next to nothing about how campaigns make use of these new possibilities. To narrow this gap, we use a unique data set covering every …
From crisis governance to electoral normality and the longest coalition negotiations: The 2024 Austrian parliamentary election
How Much Tailoring is too Much? Voter Backlash on Highly Tailored Campaign Messages
Findings on whether voters like or dislike targeted campaign messages have been contradictory. I argue that voters react differently depending on how precisely the targeted messages are tailored to them, and tailoring can potentially become “too much.” I corroborate this claim with the results of a factorial survey experiment among a representative sample of the German voting population ( N = 3,217), which was conducted in the summer of 2021. Tak…
Should we include margins of error in public opinion polls
Public opinion polls have become vital and increasingly visible parts of election campaigns. Previous research has frequently demonstrated that polls can influence both citizens' voting intentions and political parties' campaign strategies. However, they are also fraught with uncertainty. Margins of error can reflect (parts of) this uncertainty. This paper investigates how citizens' voting intentions change due to whether polling estimates are pr…
Does social media enhance party responsiveness? How user engagement shapes parties’ issue attention on Facebook
Representative democracy presents politicians with an information problem: How to find out what voters want? While party elites used to rely on their membership or mass surveys, social media enables them to learn about voters’ issue priorities in real time and adapt their campaign messages accordingly. Yet, we know next to nothing about how campaigns make use of these new possibilities. To narrow this gap, we use a unique data set covering every …
How Much Tailoring is too Much? Voter Backlash on Highly Tailored Campaign Messages
Findings on whether voters like or dislike targeted campaign messages have been contradictory. I argue that voters react differently depending on how precisely the targeted messages are tailored to them, and tailoring can potentially become “too much.” I corroborate this claim with the results of a factorial survey experiment among a representative sample of the German voting population ( N = 3,217), which was conducted in the summer of 2021. Tak…
Should we include margins of error in public opinion polls
Public opinion polls have become vital and increasingly visible parts of election campaigns. Previous research has frequently demonstrated that polls can influence both citizens' voting intentions and political parties' campaign strategies. However, they are also fraught with uncertainty. Margins of error can reflect (parts of) this uncertainty. This paper investigates how citizens' voting intentions change due to whether polling estimates are pr…
Targeting and/or tailoring?! A theoretical framework and its application to political social media advertising
Despite the widespread use of data-driven campaigning (DDC), there is limited conceptual clarity and empirical understanding of how political parties employ the advertising strategies of targeting (deciding which audiences to reach with ads) and tailoring (adapting ad content to specific target groups) on social media. Little is known about how these strategies, individually or in combination, influence outcome variables such as impressions of an…
Self-Fulfilling Prophecies at the Voting Booth: Evidence from Polling Effects around Electoral Thresholds
From crisis governance to electoral normality and the longest coalition negotiations: The 2024 Austrian parliamentary election
Politics (5 works) · Law (4 works) · Law (4 works) · Political science (4 works) · Computer Science (3 works) · Electoral Systems and Political Participation (3 works) · Psychology (3 works) · Social Media and Politics (3 works) · Social Psychology (3 works) · Social Psychology (3 works)