Karin Newman
Biographic Data
| ID | 4387706 |
|---|---|
| NAME | Karin Newman |
| GIVEN NAMES | Karin |
| FAMILY NAME | Newman |
| SIGNATURE | NEWMAN K |
| AFFILIATIONS | Middlesex University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1999 |
| LATEST PUBLICATION YEAR | 1999 |
| H-INDEX | 1 |
Marketing
A local government practitioner and a marketing academic consider the claims for marketing as a new organising principle for local government. They scrutinise the most frequent objections to the concept of marketing in this context and demonstrate that these have little or no force. This is especially true concerning the emerging paradigms of relationship marketing and Webster's development of the marketing concept. The authors conclude that a ma…
Marketing
A local government practitioner and a marketing academic consider the claims for marketing as a new organising principle for local government. They scrutinise the most frequent objections to the concept of marketing in this context and demonstrate that these have little or no force. This is especially true concerning the emerging paradigms of relationship marketing and Webster's development of the marketing concept. The authors conclude that a ma…
Marketing
A local government practitioner and a marketing academic consider the claims for marketing as a new organising principle for local government. They scrutinise the most frequent objections to the concept of marketing in this context and demonstrate that these have little or no force. This is especially true concerning the emerging paradigms of relationship marketing and Webster's development of the marketing concept. The authors conclude that a ma…
Business (1 work) · Business marketing (1 work) · Business-to-government (1 work) · Context (archaeology (1 work) · Customer Service Quality and Loyalty (1 work) · Geography (1 work) · Government (linguistics (1 work) · Local government (1 work) · Marketing (1 work) · Marketing management (1 work)