Sameer Deshpande
Biographic Data
| ID | 4394509 |
|---|---|
| NAME | Sameer Deshpande |
| GIVEN NAMES | Sameer |
| FAMILY NAME | Deshpande |
| SIGNATURE | DESHPANDE S |
| AFFILIATIONS | University of Lethbridge |
| ORCID | 0000-0002-9832-8383 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 39 |
| WORKS AS AUTHOR | 11 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 2 |
Mobile Phone-Based Nutrition Education Targeting Pregnant and Nursing Mothers in Sri Lanka
The mobile intervention improved participants' knowledge, awareness, attitude, and practices, but not social norms or behaviour intentions. This approach is recommended to be used on a larger scale in community settings. In addition, mobile technology could drive intervention in pandemic-related situations
Understanding Factors to Covid-19 Vaccine Adoption in Gujarat, India
The COVID-19 pandemic has posed threats to human life across the globe, including India. Vaccinating is an effective means of addressing the pandemic threat. The government of India has implemented a massive vaccination drive to save its citizens from the deadly virus. However, the effort has faced multiple challenges, including vaccine hesitancy. This research understands respondents' perspectives on factors contributing to the lower vaccination…
Motivators of Indiscriminate and Unsafe Supplement Use among Young Australians
Through understanding the motivations of indiscriminate supplement use across the Australian population, the study has uncovered several social factors that may reduce or limit the practice of unsafe supplement usage
A location-aware app to support the heritage trail experience in Singapore
We present insights from the design and development process of Singapore Heritage Trails (SGTrails), a location-aware mobile application that supports users’ exploration of sites of heritage and cultural value. Our findings are based on (a) a survey to understand users’ perceptions about the role of technology, (b) a field study to compare a prototype version with a paper guide, and (c) analysis of implementation, initial adoption, and usage to u…
A Focal Organization Perspective Toward Interorganizational Collaboration
We propose, from a focal organization’s perspective, a holistic framework for an interorganizational collaboration (IOC) that integrates the resource dependence theory and the triangular alignment perspective to account for the impact external factors such as international donors and internal factors such as the focal organization’s competencies have on the IOC’s antecedents, process, and outcomes. We base our arguments on the case of the Nationa…
Cause‐Related Marketing
In cause‐related marketing (CRM) activity, a for‐profit brand aligns with a nonprofit organization such that during a limited time period, the company promises to donate a predetermined percentage of brand‐sale proceeds to the nonprofit organization. A CRM alliance results in a win‐win‐win situation for the corporate brand, the nonprofit organization, and the consumer. For a CRM campaign to succeed, the consumer should perceive a fit between the …
Integrated Marketing Communications
Integrated marketing communications (IMC) is a strategic version of the traditional promotion “P” that marketers employ to communicate the brand promise with a single voice. An IMC approach ensures consistency with other Ps of marketing strategy (i.e., positioning, product, price, and placement), consistency across four components of the communication mix (advertising, marketing public relations, sales promotion, and direct marketing), considerat…
Social Marketing
Social marketing is a behavior‐management framework that applies commercial marketing principles to solve social problems. A social marketing manager makes a fourfold offer to the target audience (product, price, place, and promotion) in exchange for adopting desired behavior. Social marketing is audience‐oriented, research‐oriented, and bottom‐line‐oriented.
Segmenting and Targeting Irrigators’ Preferences Regarding Proposed Water Transfers
Sharing water is a contentious environmental issue. Irrigation controls the majority of water resources, but international experiences illustrate that irrigators are reluctant to share their water. How can resource managers achieve acceptance of water-sharing policies to meet the changing needs of society? This study focuses on strategies for selling a political agenda related to water transfers from agriculture. A survey was conducted with 275 i…
The Efficacy Gap and Political Participation
Journal Article The Efficacy Gap and Political Participation: When Political Influence Fails to Meet Expectations Get access Michael R. McCluskey, Michael R. McCluskey Michael R. McCluskey is a Lecturer at the Department of Mass Communication and Journalism, California State University, Fresno, USA. Sameer Deshpande is an Assistant Professor of Marketing, Faculty of Management, at the University of Lethbridge, Canada. Dhavan V. Shah is an Associa…
The Citizen-Consumer
Scholars in various fields have speculated that the commercialization of mass media has contributed to the decline of civic culture. They contend that the personal needs emphasized by product-saturated mass media diminish civic-mindedness by creating an individualistic consumption-oriented culture. Despite this critique, some scholars argue that mass media do not erode civic culture in favor of consumer culture; rather, the two are thought to be …
The Citizen-Consumer
Scholars in various fields have speculated that the commercialization of mass media has contributed to the decline of civic culture. They contend that the personal needs emphasized by product-saturated mass media diminish civic-mindedness by creating an individualistic consumption-oriented culture. Despite this critique, some scholars argue that mass media do not erode civic culture in favor of consumer culture; rather, the two are thought to be …
The Efficacy Gap and Political Participation
Journal Article The Efficacy Gap and Political Participation: When Political Influence Fails to Meet Expectations Get access Michael R. McCluskey, Michael R. McCluskey Michael R. McCluskey is a Lecturer at the Department of Mass Communication and Journalism, California State University, Fresno, USA. Sameer Deshpande is an Assistant Professor of Marketing, Faculty of Management, at the University of Lethbridge, Canada. Dhavan V. Shah is an Associa…
A location-aware app to support the heritage trail experience in Singapore
We present insights from the design and development process of Singapore Heritage Trails (SGTrails), a location-aware mobile application that supports users’ exploration of sites of heritage and cultural value. Our findings are based on (a) a survey to understand users’ perceptions about the role of technology, (b) a field study to compare a prototype version with a paper guide, and (c) analysis of implementation, initial adoption, and usage to u…
A Focal Organization Perspective Toward Interorganizational Collaboration
We propose, from a focal organization’s perspective, a holistic framework for an interorganizational collaboration (IOC) that integrates the resource dependence theory and the triangular alignment perspective to account for the impact external factors such as international donors and internal factors such as the focal organization’s competencies have on the IOC’s antecedents, process, and outcomes. We base our arguments on the case of the Nationa…
The Efficacy Gap and Political Participation
Journal Article The Efficacy Gap and Political Participation: When Political Influence Fails to Meet Expectations Get access Michael R. McCluskey, Michael R. McCluskey Michael R. McCluskey is a Lecturer at the Department of Mass Communication and Journalism, California State University, Fresno, USA. Sameer Deshpande is an Assistant Professor of Marketing, Faculty of Management, at the University of Lethbridge, Canada. Dhavan V. Shah is an Associa…
The Citizen-Consumer
Scholars in various fields have speculated that the commercialization of mass media has contributed to the decline of civic culture. They contend that the personal needs emphasized by product-saturated mass media diminish civic-mindedness by creating an individualistic consumption-oriented culture. Despite this critique, some scholars argue that mass media do not erode civic culture in favor of consumer culture; rather, the two are thought to be …
Cause‐Related Marketing
In cause‐related marketing (CRM) activity, a for‐profit brand aligns with a nonprofit organization such that during a limited time period, the company promises to donate a predetermined percentage of brand‐sale proceeds to the nonprofit organization. A CRM alliance results in a win‐win‐win situation for the corporate brand, the nonprofit organization, and the consumer. For a CRM campaign to succeed, the consumer should perceive a fit between the …
Integrated Marketing Communications
Integrated marketing communications (IMC) is a strategic version of the traditional promotion “P” that marketers employ to communicate the brand promise with a single voice. An IMC approach ensures consistency with other Ps of marketing strategy (i.e., positioning, product, price, and placement), consistency across four components of the communication mix (advertising, marketing public relations, sales promotion, and direct marketing), considerat…
Social Marketing
Social marketing is a behavior‐management framework that applies commercial marketing principles to solve social problems. A social marketing manager makes a fourfold offer to the target audience (product, price, place, and promotion) in exchange for adopting desired behavior. Social marketing is audience‐oriented, research‐oriented, and bottom‐line‐oriented.
Segmenting and Targeting Irrigators’ Preferences Regarding Proposed Water Transfers
Sharing water is a contentious environmental issue. Irrigation controls the majority of water resources, but international experiences illustrate that irrigators are reluctant to share their water. How can resource managers achieve acceptance of water-sharing policies to meet the changing needs of society? This study focuses on strategies for selling a political agenda related to water transfers from agriculture. A survey was conducted with 275 i…
A Focal Organization Perspective Toward Interorganizational Collaboration
We propose, from a focal organization’s perspective, a holistic framework for an interorganizational collaboration (IOC) that integrates the resource dependence theory and the triangular alignment perspective to account for the impact external factors such as international donors and internal factors such as the focal organization’s competencies have on the IOC’s antecedents, process, and outcomes. We base our arguments on the case of the Nationa…
A location-aware app to support the heritage trail experience in Singapore
We present insights from the design and development process of Singapore Heritage Trails (SGTrails), a location-aware mobile application that supports users’ exploration of sites of heritage and cultural value. Our findings are based on (a) a survey to understand users’ perceptions about the role of technology, (b) a field study to compare a prototype version with a paper guide, and (c) analysis of implementation, initial adoption, and usage to u…
Motivators of Indiscriminate and Unsafe Supplement Use among Young Australians
Through understanding the motivations of indiscriminate supplement use across the Australian population, the study has uncovered several social factors that may reduce or limit the practice of unsafe supplement usage
Understanding Factors to Covid-19 Vaccine Adoption in Gujarat, India
The COVID-19 pandemic has posed threats to human life across the globe, including India. Vaccinating is an effective means of addressing the pandemic threat. The government of India has implemented a massive vaccination drive to save its citizens from the deadly virus. However, the effort has faced multiple challenges, including vaccine hesitancy. This research understands respondents' perspectives on factors contributing to the lower vaccination…
Mobile Phone-Based Nutrition Education Targeting Pregnant and Nursing Mothers in Sri Lanka
The mobile intervention improved participants' knowledge, awareness, attitude, and practices, but not social norms or behaviour intentions. This approach is recommended to be used on a larger scale in community settings. In addition, mobile technology could drive intervention in pandemic-related situations
Political science (6 works) · Business (5 works) · Computer Science (5 works) · Sociology (5 works) · Advertising (4 works) · Medicine (4 works) · Psychology (4 works) · Economics (3 works) · Marketing (3 works) · Public relations (3 works)