Donald F Blankertz
Biographic Data
| ID | 4402180 |
|---|---|
| NAME | Donald F Blankertz |
| GIVEN NAMES | Donald F |
| FAMILY NAME | Blankertz |
| SIGNATURE | BLANKERTZ D F |
| AFFILIATIONS | Individual Differences |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1949 |
| LATEST PUBLICATION YEAR | 1957 |
| H-INDEX | 1 |
Teaching of Marketing and Social Science Research
Journal Article TEACHING OF MARKETING AND SOCIAL SCIENCE RESEARCH Get access George Fisk, George Fisk Chairman University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar Arthur L. Greenberg, Arthur L. Greenberg Reporter Sidney Hollander Associates Search for other works by this author on: Oxford Academic Google Scholar D. F. Blankertz, D. F. Blankertz Speaker University of Pennsylvania, “Differences and Si…
Motivation and Rationalization in Retail Buying
How can we find out why people buy at certain stores? Attitude surveys can be misleading, as this article shows, in that they may confuse attitudes which predispose patronage with those which result from patronage. A partial solution to this problem may be achieved by cross-tabulating customer rakings of competing stores with data on the relative size of their expenditures at each of these stores. The author is Associate Professor of Marketing at…
Motivation and Rationalization in Retail Buying
How can we find out why people buy at certain stores? Attitude surveys can be misleading, as this article shows, in that they may confuse attitudes which predispose patronage with those which result from patronage. A partial solution to this problem may be achieved by cross-tabulating customer rakings of competing stores with data on the relative size of their expenditures at each of these stores. The author is Associate Professor of Marketing at…
Motivation and Rationalization in Retail Buying
How can we find out why people buy at certain stores? Attitude surveys can be misleading, as this article shows, in that they may confuse attitudes which predispose patronage with those which result from patronage. A partial solution to this problem may be achieved by cross-tabulating customer rakings of competing stores with data on the relative size of their expenditures at each of these stores. The author is Associate Professor of Marketing at…
Teaching of Marketing and Social Science Research
Journal Article TEACHING OF MARKETING AND SOCIAL SCIENCE RESEARCH Get access George Fisk, George Fisk Chairman University of Pennsylvania Search for other works by this author on: Oxford Academic Google Scholar Arthur L. Greenberg, Arthur L. Greenberg Reporter Sidney Hollander Associates Search for other works by this author on: Oxford Academic Google Scholar D. F. Blankertz, D. F. Blankertz Speaker University of Pennsylvania, “Differences and Si…
Advertising (1 works) · Art (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Computer Science (1 works) · Consumer Retail Behavior Studies (1 works) · Economics (1 works) · George (robot (1 works) · Innovative Teaching Methodologies in Social Sciences (1 works) · Library science (1 works)