D Mayer

Biographic Data

ID4402464
NAMED Mayer
GIVEN NAMESD
FAMILY NAMEMayer
SIGNATUREMAYER D
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1957
LATEST PUBLICATION YEAR2020
H-INDEX0

  • Supplemental Material for Miscalibration in Predicting One’s Performance

    H Baumgartner, R Pieters et al.ARTICLEJournal of Personality and Social…2020References: 1

    The 597 observations of Study 1 (Mage = 44, SD = 11; 67% male) were comparable in their demographics to the total group of 4,149 race registrants (Mage = 44, SD = 13; 63% male); the 369 observations of Study 2 (Mage = 46, SD = 11; 67% male) were comparable to the total group of 4,716 race registrants (Mage = 45, SD = 13; 63% male)

  • Measurement of Advertising Effectiveness

    J S Stock, Joachim Stock et al.ARTICLEPublic Opinion Quarterly1957

    MEASUREMENT OF ADVERTISING EFFECTIVENESS Get access J. Stevens Stock, J. Stevens Stock Chairman J. Stevens Stock Research Company Search for other works by this author on: Oxford Academic Google Scholar David Mayer, David Mayer Speaker Market Psychology, Inc., “Some Qualitative Approaches that Can Be Made to Measure Advertising Effectiveness” Search for other works by this author on: Oxford Academic Google Scholar Charles Swanson, Charles Swanson…