Erik Hermann
Biographic Data
| ID | 4402811 |
|---|---|
| NAME | Erik Hermann |
| GIVEN NAMES | Erik |
| FAMILY NAME | Hermann |
| SIGNATURE | HERMANN E |
| AFFILIATIONS | European University Viadrina |
| ORCID | 0000-0003-0895-3562 |
| VERIFIED | Yes |
| TOTAL WORKS | 12 |
| TOTAL CITATIONS | 35 |
| AUTHOR COUNT | 12 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
The Trusted Partner for financial decision making: Romantic partner or AI
Consumers increasingly turn to financial advisory services driven by artificial intelligence (AI)—financial robo advisors—to seek financial advice, yet financial and investment decisions are often made within romantic partnerships. We investigate whether financial advice is more likely to be accepted when it comes from one's romantic partner versus AI as the advice source and explore the underlying processes and AI design features shaping willing…
Generative Artificial Intelligence in Marketing Communication: A Stakeholder Effects Model
Generative artificial intelligence (GenAI) is transforming marketing communication by enabling unprecedented personalization and targeting, automated and autonomous creative production, continuous optimization, and conversational interactions. Whereas prior research has largely focused on firm-level benefits or consumer reactions, this paper argues that GenAI-enabled marketing communication operates within a broader stakeholder ecosystem. We deve…
Television and the Mainstreaming of Political Attitudes: A 40-Year Comparison
Artificial intelligence in marketing: Friend or foe of sustainable consumption
Psychological targeting: Nudge or boost to foster mindful and sustainable consumption
Cultivation and social media: A meta-analysis
This is a meta-analysis of 460 effect sizes, from 66 independent samples, comparing social media usage to a variety of attitudes and beliefs, from the perspective of cultivation theory. We found an overall effect size of .123 and identified several significant moderators. Our analyses revealed higher effects for studies looking at exposure to specific types of content (as compared with general social media use), for younger samples, and for Asian…
Television, Authoritarianism, and Support for Trump: A Replication
Many factors contributed to support for Donald Trump in the 2016 US presidential election, among them media influences. Morgan and Shanahan (2017) found that television viewing was associated with support for Trump, mediated through authoritarianism. In light of the changes in the political and media environments during Trump’s presidency, our study examined whether Morgan and Shanahan’s (2017) findings still held in the 2020 US presidential elec…
Television, Continuity, and Change: A Meta-Analysis of Five Decades of Cultivation Research
This study is a meta-analysis of cultivation research from the 1970s to the present, based on three-level analyses of 3842 effect sizes from 406 independent samples. We found an overall effect size of .107 that varies only within a fairly narrow range across many potential moderators. Cultivation effects remain stable over the decades, implying an enduring relationship between television’s message system and viewers’ conceptions of social reality…
Ethical Artificial Intelligence in Chemical Research and Development: A Dual Advantage for Sustainability
Artificial intelligence can be a game changer to address the global challenge of humanity-threatening climate change by fostering sustainable development. Since chemical research and development lay the foundation for innovative products and solutions, this study presents a novel chemical research and development process backed with artificial intelligence and guiding ethical principles to account for both process- and outcome-related sustainabil…
Artificial intelligence and mass personalization of communication content—An ethical and literacy perspective
Artificial intelligence (AI) is (re)shaping communication and contributes to (commercial and informational) need satisfaction by means of mass personalization. However, the substantial personalization and targeting opportunities do not come without ethical challenges. Following an AI-for-social-good perspective, the authors systematically scrutinize the ethical challenges of deploying AI for mass personalization of communication content from a mu…
Social change, cultural resistance: A meta-analysis of the influence of television viewing on gender role attitudes
In the last decades, there have been substantial changes in public attitudes toward gender roles and in television’s landscape and messages. Our meta-analysis of nearly 50 years of studies of television’s contribution to gender role attitudes is based on 485 effect sizes from 69 independent samples (N = 57,542) and reveals an overall effect size of .102. While we found no evidence of any decline of this association over time, it is significantly …
Facebook and the cultivation of ethnic diversity perceptions and attitudes
Purpose The purpose of this paper is to apply cultivation theory to social network sites by investigating how Facebook uses cultivates users' ethnic diversity perceptions and attitudes. Design/methodology/approach The authors’ investigations include an online and offline survey study with 476 Facebook users and a follow-up experiment with 75 individuals. Findings The authors provide empirical support that Facebook use cultivates ethnic diversity …
Artificial intelligence and mass personalization of communication content—An ethical and literacy perspective
Artificial intelligence (AI) is (re)shaping communication and contributes to (commercial and informational) need satisfaction by means of mass personalization. However, the substantial personalization and targeting opportunities do not come without ethical challenges. Following an AI-for-social-good perspective, the authors systematically scrutinize the ethical challenges of deploying AI for mass personalization of communication content from a mu…
Cultivation and social media: A meta-analysis
This is a meta-analysis of 460 effect sizes, from 66 independent samples, comparing social media usage to a variety of attitudes and beliefs, from the perspective of cultivation theory. We found an overall effect size of .123 and identified several significant moderators. Our analyses revealed higher effects for studies looking at exposure to specific types of content (as compared with general social media use), for younger samples, and for Asian…
Facebook and the cultivation of ethnic diversity perceptions and attitudes
Purpose The purpose of this paper is to apply cultivation theory to social network sites by investigating how Facebook uses cultivates users' ethnic diversity perceptions and attitudes. Design/methodology/approach The authors’ investigations include an online and offline survey study with 476 Facebook users and a follow-up experiment with 75 individuals. Findings The authors provide empirical support that Facebook use cultivates ethnic diversity …
Television, Authoritarianism, and Support for Trump: A Replication
Many factors contributed to support for Donald Trump in the 2016 US presidential election, among them media influences. Morgan and Shanahan (2017) found that television viewing was associated with support for Trump, mediated through authoritarianism. In light of the changes in the political and media environments during Trump’s presidency, our study examined whether Morgan and Shanahan’s (2017) findings still held in the 2020 US presidential elec…
Social change, cultural resistance: A meta-analysis of the influence of television viewing on gender role attitudes
In the last decades, there have been substantial changes in public attitudes toward gender roles and in television’s landscape and messages. Our meta-analysis of nearly 50 years of studies of television’s contribution to gender role attitudes is based on 485 effect sizes from 69 independent samples (N = 57,542) and reveals an overall effect size of .102. While we found no evidence of any decline of this association over time, it is significantly …
Television and the Mainstreaming of Political Attitudes: A 40-Year Comparison
Facebook and the cultivation of ethnic diversity perceptions and attitudes
Purpose The purpose of this paper is to apply cultivation theory to social network sites by investigating how Facebook uses cultivates users' ethnic diversity perceptions and attitudes. Design/methodology/approach The authors’ investigations include an online and offline survey study with 476 Facebook users and a follow-up experiment with 75 individuals. Findings The authors provide empirical support that Facebook use cultivates ethnic diversity …
Television, Continuity, and Change: A Meta-Analysis of Five Decades of Cultivation Research
This study is a meta-analysis of cultivation research from the 1970s to the present, based on three-level analyses of 3842 effect sizes from 406 independent samples. We found an overall effect size of .107 that varies only within a fairly narrow range across many potential moderators. Cultivation effects remain stable over the decades, implying an enduring relationship between television’s message system and viewers’ conceptions of social reality…
Ethical Artificial Intelligence in Chemical Research and Development: A Dual Advantage for Sustainability
Artificial intelligence can be a game changer to address the global challenge of humanity-threatening climate change by fostering sustainable development. Since chemical research and development lay the foundation for innovative products and solutions, this study presents a novel chemical research and development process backed with artificial intelligence and guiding ethical principles to account for both process- and outcome-related sustainabil…
Artificial intelligence and mass personalization of communication content—An ethical and literacy perspective
Artificial intelligence (AI) is (re)shaping communication and contributes to (commercial and informational) need satisfaction by means of mass personalization. However, the substantial personalization and targeting opportunities do not come without ethical challenges. Following an AI-for-social-good perspective, the authors systematically scrutinize the ethical challenges of deploying AI for mass personalization of communication content from a mu…
Social change, cultural resistance: A meta-analysis of the influence of television viewing on gender role attitudes
In the last decades, there have been substantial changes in public attitudes toward gender roles and in television’s landscape and messages. Our meta-analysis of nearly 50 years of studies of television’s contribution to gender role attitudes is based on 485 effect sizes from 69 independent samples (N = 57,542) and reveals an overall effect size of .102. While we found no evidence of any decline of this association over time, it is significantly …
Artificial intelligence in marketing: Friend or foe of sustainable consumption
Psychological targeting: Nudge or boost to foster mindful and sustainable consumption
Cultivation and social media: A meta-analysis
This is a meta-analysis of 460 effect sizes, from 66 independent samples, comparing social media usage to a variety of attitudes and beliefs, from the perspective of cultivation theory. We found an overall effect size of .123 and identified several significant moderators. Our analyses revealed higher effects for studies looking at exposure to specific types of content (as compared with general social media use), for younger samples, and for Asian…
Television, Authoritarianism, and Support for Trump: A Replication
Many factors contributed to support for Donald Trump in the 2016 US presidential election, among them media influences. Morgan and Shanahan (2017) found that television viewing was associated with support for Trump, mediated through authoritarianism. In light of the changes in the political and media environments during Trump’s presidency, our study examined whether Morgan and Shanahan’s (2017) findings still held in the 2020 US presidential elec…
Television and the Mainstreaming of Political Attitudes: A 40-Year Comparison
The Trusted Partner for financial decision making: Romantic partner or AI
Consumers increasingly turn to financial advisory services driven by artificial intelligence (AI)—financial robo advisors—to seek financial advice, yet financial and investment decisions are often made within romantic partnerships. We investigate whether financial advice is more likely to be accepted when it comes from one's romantic partner versus AI as the advice source and explore the underlying processes and AI design features shaping willing…
Generative Artificial Intelligence in Marketing Communication: A Stakeholder Effects Model
Generative artificial intelligence (GenAI) is transforming marketing communication by enabling unprecedented personalization and targeting, automated and autonomous creative production, continuous optimization, and conversational interactions. Whereas prior research has largely focused on firm-level benefits or consumer reactions, this paper argues that GenAI-enabled marketing communication operates within a broader stakeholder ecosystem. We deve…
Psychology (9 works) · Political science (6 works) · Social Psychology (6 works) · Sociology (6 works) · Social Psychology (5 works) · Computer Science (4 works) · Social Media and Politics (4 works) · Artificial Intelligence in Healthcare and Education (3 works) · Digital Marketing and Social Media (3 works) · Ecology (3 works)