Gary Heald
Biographic Data
| ID | 4403256 |
|---|---|
| NAME | Gary Heald |
| GIVEN NAMES | Gary |
| FAMILY NAME | Heald |
| SIGNATURE | HEALD G |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 46 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1976 |
| LATEST PUBLICATION YEAR | 1977 |
| H-INDEX | 1 |
The Content of Children's Toy and Food Commercials
Effects of Political Advertising
Relationships between broadcast advertising exposure and various cognitive and affective orientations were assessed in a survey of voters during a congressional election campaign. Exposure was moderately correlated with political knowledge and interest. Highly exposed voters were somewhat more likely to attach higher agenda priorities to issues and candidate attributes emphasized in the commercials. Personal affect toward each candidate was mildl…
Effects of Political Advertising
Relationships between broadcast advertising exposure and various cognitive and affective orientations were assessed in a survey of voters during a congressional election campaign. Exposure was moderately correlated with political knowledge and interest. Highly exposed voters were somewhat more likely to attach higher agenda priorities to issues and candidate attributes emphasized in the commercials. Personal affect toward each candidate was mildl…
Effects of Political Advertising
Relationships between broadcast advertising exposure and various cognitive and affective orientations were assessed in a survey of voters during a congressional election campaign. Exposure was moderately correlated with political knowledge and interest. Highly exposed voters were somewhat more likely to attach higher agenda priorities to issues and candidate attributes emphasized in the commercials. Personal affect toward each candidate was mildl…
The Content of Children's Toy and Food Commercials
Advertising (2 works) · Business (2 works) · Psychology (2 works) · Affect (linguistics (1 works) · Chemistry (1 works) · Cognition (1 works) · Communication (1 works) · Communication (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Perception and Purchasing Behavior (1 works)